January Program

Tomorrow is the last day to RSVP for the January Program, presented in co-operation with the American Society of Journalists and Authors.

How Publicists, Authors, and the Media Can Optimize Their Working Relationships


Thursday, January 29, 2009

12:30 to 2:30 at Jillian’s @ the Metreon in San Francisco


Authors, publicists, and the media all benefit from good working relationships. Learn to optimize what you have to offer in this three-way relationship while being sensitive to the work pressures and needs of your counterparts. Panelists will explain how they work, what they are looking for, and how everyone involved can help their partners in the complicated dance to promote books and ideas.


Our speakers:


Isabella Michon is a former TV and radio producer with more than 25 years of publicity and promotion experience. Isabella’s bookings include USA Today, NBC Nightly News, CBS This Morning, The Associated Press, NPR, CNN, The Tom Snyder Show, and the front page of The Wall Street Journal.


Mark Silverman produces the top-rated Ronn Owens Programairing weekdays on KGO810 in San Francisco. Over the years he has produced every program on the station. In addition to his duties at KGO, Mark is the timeshare columnist for the Examiner, and a frequent guest on radio programs around the country.


Steven Van Yoder is a freelance journalist and author of Get Slightly

Famous: Become a Celebrity in Your Field and Attract More Business with Less Effort. Yoder’s work has appeared in more than 200 publications, including The Washington Post, Financial Executive, Costco Connection, Industry Week, and Brand Marketing.

RSVP by Tuesday to ncbpma@ncbpma.org