February Program

San Francisco Media Panel

Wednesday, February 25, 2009,

12:30 to 2:30 at Jillian’s

at the Metreon, 101 Fourth Street, San Francisco 

Learn the ins and outs of pitching your book to local media professionals from the importance of having a local Bay Area angle and keeping an eye on lead times to understanding the audience and following proper pitching etiquette. Speakers will also address partnering up with publishers to promote book release events and author tours.

Our speakers:

John McMurtrie has been the San Francisco Chronicle’s book editor since October 2008. He has been an editor and writer at the paper since 1999. He got his start in journalism 20 years ago, as an editorial assistant at the International Herald Tribune in Paris. He lives in Oakland.


Maggie McCarthy Baxter is the Executive Producer of Local Programming at ABC7, KGO-TV/DT in San Francisco. This Emmy-Award winning producer has been working in television for more than 20 years, the last 18 here in San Francisco. Prior to this, Maggie worked as a news writer and producer at the CBS affiliate in Boston. On top of overseeing various specials and productions, Maggie is the Executive Producer of “The View from the Bay.”


Christine Ryan has been with Hartle Media since 2004, when she joined the company as managing editor of 7×7 and its sister publication, California Home  + Design; she is now the executive editor of 7×7. She came to San Francisco in 2001 to be the West Coast senior editor for her then-employer, Travel Holiday magazine. Prior to that, she had spent more than 10 years in the NYC magazine world, working at such publications as European Travel & Life and Gourmet; she is a graduate of Yale College and grew up in New England.

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Please RSVP by Monday, February 23rd, to ncbpma@ncbpma.org with your lunch choice:


  1. Blackened Mahi Mahi House Made Tarter Sauce and Mixed Greens
  2. Grilled Vegetable Pizza with Pesto (vegetarian option)

All meals include dessert (Apple Walnut Crumble!), bread and butter, and soda, ice/hot tea, or coffee.