Social media and Viral Marketing with Peter Shankman

Details will still be confirmed (we’re deciding between a regular lunch or an after work thing), but save the date!

Event Date: Tuesday June 23rd
Event Location: Hotel Rex

It’s not Web 2.0. It’s not Web 3.0. It’s simply life.

We have more technology than ever before. We can reach more people than ever before, in shorter amounts of time. But that doesn’t mean we should do it! You can have all the tools in the world—it doesn’t mean you know what to do with them!

When Help a Reporter launched in March 2008, it quickly became one of the most successful word of mouth programs ever, attracting more than 75,000 current members without spending one penny on advertising. How?

The beauty of social and viral technology is that it allows us to reach many, many people in nanoseconds. The danger of it? The exact same thing.

Peter will discuss social networking, viral marketing and all the “fun ways” to use them—and perhaps most important why sometimes not using any of them is your best bet.

Everyday humans — including media — are:

  • Using social media (or a facet thereof) to spearhead new marketing campaigns and initiatives
  • Realizing that just because it exists, doesn’t mean you have to use it.
  • Getting smarter about social networking every day
  • Learning that it’s not about making something “viral,” but about making something “good”

PR Week Magazine has described Peter Shankman as “redefining the art of networking.” An entrepreneur, author, speaker, and ingenious worldwide connector, Peter is recognized nationally and globally for radically new ways of thinking about social media, PR, marketing, advertising, and creativity.

Peter is the founder and CEO of The Geek Factory, Inc., a boutique Marketing and PR Strategy firm located in New York City, with clients worldwide. His PR and Marketing clients have included the Snapple Beverage Group, Walt Disney World, Vantage Point Venture Partners, and American Express. Peter is the author of Can We Do That?! Outrageous PR Stunts That Work and Why Your Company Needs Them. Most recently, Peter launched Help A Reporter (HARO) which connects journalists with the sources they require using a social media platform. HARO is already over 65,000 members and growing, and has a growing stable of national journalists using the service on a daily basis. Visit his blog for more information.

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