September Event: Everything You Need to Know About Independent Bookselling – September 22

In the San Francisco Bay Area we are lucky to have not only a vibrant book publishing community, but also an extremely vibrant independent bookselling community. For our next event, we will be joined by three experts at local, independent bookstores representing three perspectives (owner, buyer, and events coordinator) of what goes on in the marketing, publicizing, buying, and selling of books through independent bookstores.

Some of the questions are speakers will be addressing are:

  • How do independent booksellers help make a book?
  • What promotions and publicity help sell books in independent stores?
  • Should I create a co-op policy for independent stores?
  • What are bookstores looking for when they are deciding to buy a book or not?
  • How can publishers and authors support events? 

Tuesday, September 22, 2009, 12:30 to 2:30

Salon Meeting Room at Hotel Rex

562 Sutter Street, San Francisco, CA (between Powell and Mason)

Our speakers

Praveen Madan, Owner, Booksmith in San Francisco

Praveen is a literary entrepreneur focused on building the independent bookstore for the 21st century. Two years ago, he and his partner Christin took over the reins of thirty-year old Booksmith in Haight Ashbury and they have successfully taken this local literary institution to new heights. Booksmith recently won a number of awards for its author events program and community service, including “Best Author Events” from SF Weekly 2008, and San Francisco’s “Neighborhood Treasure” award from the Mayor, Board of Supervisors, and the Haight Ashbury Improvement Association. Recently, Praveen launched a new author events series called Berkeley Arts & Letters. In its first season, Berkeley Arts & Letters hosted over thirty well-known writers including Eduardo Galeano, Germaine Greer, and Ruth Reichl. Praveen also recently joined the Board of Berrett-Koehler. Praveen’s current reading interests are in the emerging area of eco-poe-ethics where Booksmith is planning to curate a new section and host a series of author events.

Sheryl Cotleur, Buying Director, Book Passage in Corte Madera and San Francisco

Sheryl has been Buying Director at Book Passage for the last three years. Previously, she spent fourteen years with A Clean Well Lighted Place For Books and before that she was at Cottage Bookshop for eight years. She buys frontlist titles for both of their stores and backlist titles for the Corte Madera store except for children’s and several other subjects. She also buys for offsite events and fills individual customer orders for hard to find and out of print books plus handles all corporate sales. She created a program at Book Passage called Buyer’s Bookmark where she features a signed first edition of one book a month that she thinks is especially noteworthy. She reads quite a bit and enjoys writing about books in the Book Passage newsletter and collaborating with publishers.

Kathleen Caldwell, Owner, A Great Good Place for Books in Oakland

Kathleen Caldwell has over twenty years experience as a literary events coordinator and book buyer. In 2005, she became the owner of A Great Good Place Books after the death of the previous owner, her good friend, Debi Echlin. She started out her career as the events coordinator at Bonanza Books and also spent five years at Readers. She oversees an active schedule of author events in their store in Oakland’s Montclair Village and will talk with us about the ins and outs of planning and supporting great author events.

Please RSVP BEFORE Wednesday September 16, 2009 to with your lunch choice:

  1. Chinese chicken salad with julienne vegetables, crispy wontons and peanut sesame vinaigrette
  2. Stir Fried Tofu with seasonal vegetables and forbidden rice.

All meals include dessert (Stonefruit Strudel), bread and butter, and soda, coffee, and assorted teas.

NCBPMA Members: $30.00

Non-members: $40.00

Payable at the event by cash or check made out to NCBPMA. We cannot accept credit cards, sorry. RSVP cancellations must be received at least 3 business days prior to the event or you will be billed. Thank you for your understanding.

Hotel Rex is located at 562 Sutter Street between Powell and Mason. The nearest BART station is POWELL. For driving directions, visit: