Register Now for NCBPMA’s First Program of 2010!


Thursday January 28, 2010, 12:30 to 2:30
Salon Meeting Room at Hotel Rex
562 Sutter Street, San Francisco, CA (between Powell and Mason)

Every author, book publicist, and event venue has at least one story to tell of an event where few, if any, people showed up. It’s no secret that creating successful author events has gotten harder. Join us to discuss some of the old and new ways publishers are partnering with bookstores, libraries, and other venues to create and promote successful author events. We will discuss how to pitch and plan events at some of the Bay Area’s premier venues for authors. We’ll also cover how to best market and publicize locally, whether to sell direct or to bring in a retailer, and tips and strategies on how to pack the house even in a tough economy.

Our speakers:

Melissa Mytinger, Producer, Berkeley Arts & Letters

Melissa Mytingers is the producer of Berkeley Arts & Letters, a year-old project bringing writers and readers together for discussion in large venues, and also books and manages events for San Francisco independent bookstore The Booksmith. For many years, she was the marketing and events director for Cody’s Books.

Jason Jeffries, Sales Manager, Borders

Jason Jeffries is sales manager at Borders, Union Square. He holds a Master’s Degree in Literature from North Carolina State University, and has worked in the book industry for the last five years. Since joining Borders in 2004 he has arranged events with nationally known and local authors.

Margie Scott Tucker, Co-Owner, Books Inc.

Margie Scott Tucker is a co-owner of Books Inc. and handles marketing, advertising, and adult author events. Margie has over 30 years of experience in retail and has been with Books Inc. since 1997.

Carine Risley, Branch Manager, Atherton and Brisbane Libraries of the San Mateo County Library

Carine Risley is the branch manager of the Atherton and Brisbane Libraries of the San Mateo County Library. Her professional passions include intellectual freedom and community engagement. She has worked on library programs with Nolo, Norton, the San Mateo County Bar Association, credit unions, the International Latino Film Festival,  the San Francisco International Asian American Film Festival, the San Jose museum, and teen rock bands.

Blaise Zerega, President and CEO,

Blaise Zerega is CEO of, the web’s leading destination, and distributor of smart videos about the people, issues, and ideas changing the world. regularly covers author events in the Bay Area and elsewhere. In 2009, the site won acclaim from TIME as a Best 50 Web Site and from the U.K.’s Telegraph as a Top Education Site. Zerega has worked with Condé Nast Portfolio, WIRED, Red Herring magazine, Forbes ASAP and has been on such programs as Today, The View, NPR, and CNN.

Rosie Levy Merlin, Program Outreach Librarian, San Francisco Public Library

Rosie Levy Merlin is the program outreach librarian at San Francisco Public Library. Before becoming a librarian, she was a book publicist at formerly local Conari Books and Avalon Publishing Group. At SFPL, she manages and serves on the selection committee for the One City One Book: San Francisco Reads program, develops programs for major library projects like Green Stacks, an environmental library initiative, and works with SFPL’s 27 branches to bring in author events, craft workshops and other cultural programs and event series. She also chairs the SFPL’s Reader’s Advisory Committee and Service Innovations Task Force, and has served on the executive committee for Litquake: San Francisco’s Literary Festival for more than 4 years.


Lillian Fleer, Events and Outreach Director, Heyday Books

Lillian Fleer is the education and outreach director at Heyday Books, a nonprofit publisher specializing in books that foster an understanding of California history, literature, art, environment, social issues, and culture. She schedules over 250 events every year for Heyday authors all over California and works closely with hundreds of libraries, bookstores, museums, and any place with an enthusiastic audience. 

Please RSVP BEFORE Monday January 25, 2010 to with your lunch choice:

  1. Grilled salmon salad niscoise with hard-boiled eggs, oven roasted tomatoes, and blue lake green beans.
  2. Vegetarian Option: Roasted vegetable timbale with yellow pepper coulis

All meals include dessert (apple tart tatin), bread and butter, and soda, coffee, and assorted teas.

NCBPMA Members: $30.00

Non-members: $45.00

Payable at the event by cash or check made out to NCBPMA. We cannot accept credit cards, sorry. RSVP cancellations must be received at least 3 business days prior to the event or you will be billed. Thank you for your understanding.

Hotel Rex is located at 562 Sutter Street between Powell and Mason. The nearest BART station is POWELL. For driving directions, visit:


One thought on “Register Now for NCBPMA’s First Program of 2010!

  1. Pingback: Happy Tuesday « The Monday Muse

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