What an exciting time it is to be in the publishing industry! As publicists and marketing professionals, we are coming up with innovative ways of publicizing and marketing books. And authors, who are more than often faced with no or a very small marketing budget, also are exploring interesting ways of promoting their work.
I’m really impressed with how author Stephen Elliot promoted his new book. He wrote an essay in The New York Times describing his do-it-yourself book tour in which he did readings in people’s homes.
I look forward to more stories like this as the publishing industry evolves.
Are you registered yet for the January event? We are accepting walk-ins so don’t miss this opportunity to learn effective ways of pitching and planning events at some of the Bay Area’s premier venues for authors.
Have you renewed your NCBPMA membership? I just sent in my membership in time to take advantage of the $25 discount if you get it in by January 31st. You might have received a letter in the mail about the many benefits of membership.