In the spirit of sharing information about what works, we asked Jacqueline how this coverage came about:
The Palo Alto Weekly is our city paper with a wonderful staff of people concerned about both local and global matters. When we set up a foundation for education of East Palo Alto youth in 1993, they supported – and continue to support – our effort to help the children. Whatever community issue we’ve undertaken, the paper has taken an active interest.
I dropped off a copy of my first book to them when it first came out, and I did the same with my second. Since a local bookstore was having my book-signing on Saturday, they put it in Friday’s newspaper – nice for both of us!
From my perspective, building relationships founded on common purpose in a community benefits the parties in myriad ways. I’m using ‘community’ in the larger sense, whether an actual political entity or a group of writers. Trust plays an important role here because it develops over time and circumstances.”
Thanks for sharing the back story, Jacqueline, and congrats!