RE-IMAGINING THE BOOK: How Apps for Mobile Devices Are Changing the Way We Publish, Sell & Read Books

Thursday, April 29, 2010, 12:00pm to 2:30pm
Salon Meeting Room at Hotel Rex
562 Sutter Street, San Francisco, CA (between Powell and Mason)

Last summer, Publishers Weekly reported on how the “App boom” had hit publishing. Now, nearly a year later, PW recently reported that users have downloaded more than one million apps from the Apple iBookstore since the iPad’s launch earlier this month. And on April 13 BookExpo announced that their new Digital Book Zone will focus on “what’s new in devices, apps, business models” and more.

A lot has happened in one year and so have the App choices: iPhone, iPad, Droid, Blackberry Apps, etc. Are you finding it tough to keep up? Are you wondering how this re-imagining of books will change the way we publish, sell and read books, and what’s next?

Join us for our monthly event! April’s luncheon features a conversation with Scott Rogers, VP, New Business Development for McGraw-Hill Professional; Brice Gosnell, Regional Publisher for the Americas at Lonely Planet; and Michael Schneider, CEO of Mobile Roadie, for a “show & tell” discussion moderated by John McMurtrie, editor of the San Francisco Chronicle Book Review.

We’ll discuss how publishers are developing apps, how they justify app production on their bottom line, the tension between “free vs. paid”, and more. This is a program for everyone involved in creating and promoting books and digital content. Think of it as a much more intensive version of BookExpo’s Digital Book Zone App Panel, but you also get lunch, you support NCBPMA, and you don’t have to get on a plane to BEA in New York!


Scott Rogers, VP, New Business Development, McGraw-Hill Professional
Scott leads McGraw-Hill Professional’s strategy and strategic partner development efforts.  A key area of focus is the medical information market where Professional enjoys many of the industry’s strongest brands and its fast-growing digital services including AccessMedicine and AccessSurgery. Scott has been with The McGraw-Hill Companies for 20 years, and was previously the Vice President & Associate Publisher of Professional’s Computing Group, where he managed strategic partnership imprints with industry-leading IT companies including Oracle and Intuit.

Brice Gosnell, Regional Publisher for the Americas at Lonely Planet
Brice has been in publishing for more than 15 years, with eleven of those years in travel guide publishing. He was an Associate Publisher at Frommer’s in New York and in his current role he is responsible for the publishing operations of Lonely Planet’s Americas office.

Michael Schneider, CEO of Mobile Roadie
At age 15, Michael Schneider established himself as an entrepreneur. Not wanting to get a job, Michael started one of the first websites to sell new and used video games, one of his childhood passions. While “Video Game Central” didn’t make him rich, it hooked him on the idea of using the Internet to make money. In 2005, Michael was voted one of the “Best Entrepreneurs under 25″ by BusinessWeek. Four years later, Michael founded Mobile Roadie, a platform that allows anyone to build and manage an iPhone
App quickly, easily, and inexpensively.

John McMurtrie is Editor of The San Francisco Chronicle Book Review

Please remember to RSVP by Friday, April 23 to with your member level and lunch choice:

1) Porcini dusted chicken breast with basil mashed potatoes, yellow beets and carrot coulis, and sautéed garlic spinach


2) Stuffed portobello mushroom with truffle oil risotto and sautéed vegetables

Chocolate Crème Chantilly with berry compote

All meals include bread, soda, coffee, assorted teas and dessert.

NCBPMA Members: $30.00 Non-members: $45.00
Payable at the event by cash or check made out to NCBPMA. Sorry, we cannot accept credit cards. RSVP cancellations must be received at least 3 business days prior to the event (Monday, April 26) or you will be billed. Thank you for understanding.

Hotel Rex is located at 562 Sutter Street between Powell and Mason. The nearest BART station is POWELL. For driving directions, visit:


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