BOOK PARTNERSHIPS THAT WORK – Friday May 21, 2010

FRIDAY May 21, 2010, 12:00 to 2:30 – RSVP by Wednesday 5/19!
Salon Meeting Room at Hotel Rex
562 Sutter Street, San Francisco, CA (between Powell and Mason)

BOOK PARTNERSHIPS THAT WORK
Publishers are forging successful partnerships with filmmakers, libraries, and advocacy groups. Disney/Pixar, Bancroft Library, Demos–find out how they’re partnering with Chronicle Books, Heyday and B-K at our May event!

This month, a trio of distinguished local publishers and their equally notable business partners come together to discuss how to forge a successful publishing partnership. They’ll discuss how partnerships help publishers to expand sales reach, broaden their readership, and double their marketing muscle. They’ll also share the nuts and bolts of partnerships–from how to choose a publishing partner, to how to handle editorial issues, to how to best market and publicize books that come from partnerships of various kinds.

OUR PANELISTS:
Sarah Malarkey, Chronicle Books
Sarah Malarkey is the publishing director at Chronicle Books where she oversees the entertainment, art, and gift categories. She has partnered with Lucasfilm, Playboy magazine, DC Comics, and Pixar, among others.

LeighAnna MacFadden, Disney/Pixar
LeighAnna MacFadden is Editorial Director, Animation Publishing for Disney Publishing Worldwide. She oversees content development for Disney/Pixar¹s animation tie-in books, working closely with global licensees such as Random House, Disney Press, Hachette, and Egmont. MacFadden was previously Senior
Editor at Chronicle Books, where she acquired and managed novelty publishing programs such as Eric Carle, World Almanac, Paul Frank, UglyDolls, and DC Comics.

Malcolm Margolin, Heyday Books
Malcolm Margolin is executive director of Heyday Books, an independent nonprofit publisher and unique cultural institution, which he founded in 1974. Each year Heyday publishes between twenty and twenty-five books on various aspects of California culture, history, nature, literature, and ethnic studies plus News from Native California, a quarterly magazine devoted to California Indian history and culture. Heyday sponsors more than 200 events annually and works in conjunction with many of the state’s leading museums, universities, and cultural institutions. Margolin is author of several books, including The Ohlone Way: Indian Life in the San Francisco Monterey Bay Area, named by the San Francisco Chronicle as one of the hundred most important books of the twentieth century by a western writer. He has received dozens of prestigious awards among which are a Lifetime Achievement Award from the San Francisco Bay Area Book Reviewers Association, the Helen Crocker Russell Award for Community Leadership from the San Francisco Foundation, and a Cultural Freedom Award from the Lannan Foundation.

Susan Snyder, The Bancroft Library
Susan Snyder grew up on history in the valleys and foothills along California’s Highway 99, and now lives in Point Richmond, Contra Costa County. She worked as a teacher, illustrator, artist, and Japanese language interpreter before landing in The Bancroft Library, the Special Collections library at the University of California at Berkeley, where, in her capacity as head of Public Services, she has spent seventeen years exploring, moving, and serving the library’s collections. She is the author of Bear in Mind:
The California Grizzly, and Past Tents: The Way We Camped, both co-published by Heyday Books and the Bancroft Library. She’s currently working on a book about illustrated diaries, 1776 to the present.

Johanna Vondeling, Berrett-Koehler Publishers
Johanna Vondeling is Vice President for Editorial and Digital for Berrett-Koehler Publishers in San Francisco, where she has worked since 2004. She has edited books by, among many others, Jared Bernstein, Thom Hartmann, Rinku Sen, Peter Barnes, Greg LeRoy, Deanna Zandt, Linda Tarr-Whelan, and Chris Rabb. Prior to joining Berrett-Koehler, she worked for Jossey-Bass (a Wiley Imprint), W. W. Norton & Company, and Holt, Rinehart and Winston.

Carol Villano, Demos
Since moving to the San Francisco Bay Area in July of 2009, Carol Villano has been the Demos West Coast Representative, helping to expand their profile on the western side of the country.  Prior to moving west, Carol was the Director of Executive and Administrative Services for the organization. Carol came to Demos in 2005, after a 23-year career in teaching. During that time, she developed curriculum, taught reading, composition, and computer courses to students and teachers, and was President of a major reading
council. Carol made professional presentations at State and International Reading Conferences and did teacher training in Guatemala and for American graduate education students.

MODERATOR:
Katie Sheehan has been a Publicity Manager at Berrett-Koehler Publishers for the past two years. Katie grew up in Canada and completed her BA at McMaster University, just outside of Toronto. After attending Graduate School at San Francisco State University she stayed on in the Bay Area and pursued a career in marketing and public relations in a variety of industries. She has worked in radio, television, high-tech, and the non-profit world. Her prior book publicity experience came out of her work as the Publicity Director of a small independent publishing company in Santa Cruz, CA. Katie’s love of books and language is what keeps her coming back to the world of publishing.

PLEASE NOTE:
This meeting is on a Friday, not on our regularly scheduled Thursdays!

RSVP BEFORE Wednesday May 19 with your lunch choice:

1. Grilled chicken picatta with sun dried tomato polenta and sautéed organic spinach with roasted garlic

2. Greek-spiced chick pea fritter with sun dried tomato polenta, sautéed organic spinach with roasted garlic. Note that this can be made into a vegan meal. Please specify if that is your preference.

DESSERT
New York style cheesecake with vanilla-macerated berries

All meals include bread and butter, and soda, coffee, and assorted teas.

RSVP with your name, company name, meal choice and membership level.

NCBPMA Members: $30.00
Non-members: $45.00
Payable at the event by cash or check made out to NCBPMA. We cannot accept credit cards, sorry. RSVP cancellations must be received at least 3 business days prior to the event or you will be billed. Thank you for understanding.

Hotel Rex is located at 562 Sutter Street between Powell and Mason. The nearest BART station is POWELL. For driving directions, visit: http://www.jdvhotels.com/hotels/rex/contact

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