How to Use Webinars & Teleseminars to Promote Authors and Sell Books

Apologies for the late notice…RSVP to ncbpma@ncbpma.org by Noon on Monday, Sept 20 with your membership status and lunch choice!

Webinars and teleseminars let authors and publishers market directly to consumers and tap into the right audiences. Unlike traditional media, authors and publishers retain editorial control and have the freedom to home in on just the right messages. They also allow authors to have in-depth discussions with their readers, and are a great way to virtually tour an author without the expense of hitting the road.

So, how do you produce and market webinars and teleseminars? What technology do you need? How much content should you give away in them? Which authors are best suited for them? How can you maximize book sales? We’ll discuss all of this and more in this fun and informative program on Wednesday, September 22, 12-2pm.

PANELISTS:

CAROLYN MILLER CARLSTROEM
Carolyn Miller Carlstroem is senior marketing manager at John Wiley & Sons, responsible for the Jossey-Bass Business, Professional Management and Public Health lists as well as the Pfeiffer Training brand. Some of the best-selling authors published by Jossey-Bass and Pfeiffer include Patrick Lencioni (Five Dysfunctions of a Team), Jim Kouzes and Barry Posner (The Leadership Challenge), Charlene Li (Open Leadership) and Bill George (True North). Jossey-Bass, Pfeiffer and John Wiley & Sons have been at the forefront of marketing through virtual events, producing everything from free webinars for individual authors to multi-author, online conferences.

SUZANNA GRATZ
Suzanna Gratz is the founder of Inspiring Promotions, a public relations and media consulting agency dedicated to promoting the best authors and speakers in the genres of health, human potential and inspiration. Suzanna regularly coordinates teleseminars with authors and experts across the U.S. Clients include the Institute of Noetic Sciences and The Chopra Center as well as New York Times best-selling author Marci Shimoff, actress and nutritional guru Mariel Hemingway, 2010 Qigong Master Chunyi Lin, and international speakers Dr. David Daniels of Stanford University and Rick Hanson, PhD.

Suzanna has had a long career promoting the arts, education, ecology and spirituality. She was the Director of New Moon Foundation on the Big Island of Hawaii, the Director of the Maloof Foundation for the Arts, and the Assistant to the Director of the Ruth Chandler Williamson Gallery at Scripps College, both in Southern California. Closer to home, she was instrumental in the promotional improvements at The Oakland Museum of California and the Sausalito Art Walk. She is also the founder of ArtMuse Online Gallery, a revolutionary new medium promoting international artists into homes and businesses worldwide through online HDTV technology. Suzanna has a degree in Business Management from Hesser College and is an alum of Mills College in Oakland.

MARY REYNOLDS-THOMPSON
Mary Reynolds-Thompson is an award-winning writer, certified professional coach, and poetry and journal facilitator. Before becoming a life coach in 2001, Mary served as a copywriter and creative director for a host of international companies, including Hallmark, Starbucks, and Harrods. She is an expert brander and marketer, having, among other things, named the movie French Kiss, starring Kevin Kline and Meg Ryan.

Today, as founder of Write the Damn Book, Mary regularly produces and hosts
teleseminars with authors and experts in the fields of writing and publishing as she guides writers on the heroic journey from procrastination to publication. She is a regular workshop director for the International Women’s Writing Guild and serves on the faculty for the Center of Journal Therapy and on the council for the International Association of Journal Writing.  Mary is also founder of Awakening the Eco-Soul, and her writings on eco-spirituality have appeared in numerous publications and three anthologies. She is author of two books: Awakening the Eco-Soul: A Journey through Five Archetypes of the Earth, and Reclaiming Your Inner Wild: 52 Reflections for an Eco-Centric World. Mary can be reached through her two websites: www.writethedamnbook.com and www.awakeningtheecosoul.com.

MODERATOR:
LORNA GARANO
has been a book publicist for nearly a decade. In 2007, after a lengthy tenure at Oakland-based New Harbinger Publications, she launched her own firm. From The Oprah Winfrey Show to NPR to Salon.com, she has landed media that places authors in the national spotlight and gets people talking about their books. Visit her at www.lornagarano.com.

Please remember to RSVP to ncbpma@ncbpma.org by Noon on Monday, September 20 with your membership status and lunch choice:

Grilled Pesto Chicken SANDWICH with brie cheese and hand cut French fries
-or-
Roasted vegetable and feta CALZONE with roasted tomato sauce

All meals include bread, soda, coffee and assorted teas. An assortment of cookies and lemon bars will be placed in the middle of each table for dessert.

NCBPMA Members: $30.00 Non-members: $45.00
Payable at the event by cash or check made out to NCBPMA. Sorry, we cannot accept credit cards. RSVP cancellations must be received at least 3 business days prior to the event (by Monday, September 20 by Noon) or you will be billed. Thank you for understanding.

Hotel Rex is located at 562 Sutter Street between Powell and Mason. The nearest BART station is POWELL. For driving directions, visit: http://jdvhotels.com/hotels/rex/contact

And remember: don’t miss the first half-hour of each event, which is your opportunity to meet and mingle with members, colleagues, visitors and our special guest speakers!

We look forward to seeing you on September 22.

Adrienne Biggs, VP
ncbpma@ncbpma.org
http://www.NCBPMA.org
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