YOUR AUTHOR? YOUR SCANDAL!: CRISIS MANAGEMENT FOR PUBLISHING PROFESSIONALS

NEW POLICY! Please note: To better serve our membership, we are now photographing select events for archival and promotional purposes. If you plan to attend this event but do not wish to be filmed, please state this preference when you RSVP.
 
Wednesday, November 17, 2010, 12:00 to 2:00
Salon Meeting Room at Hotel Rex
562 Sutter Street, San Francisco, CA (between Powell and Mason)

 
James Frey turns out to be more choirboy than bad boy. Respected historian and best-selling author Stephen Ambrose is accused of plagiarism. The family whom Augusten Burroughs depicts in Running with Scissors files a lawsuit, claiming that his portrayal is more fiction than fact. Jonathan Franzen is ambivalent when Oprah names The Corrections a Book Club pick.
 
From the full-blown scandal to the public faux pas, if you work in publishing you can expect to see at least a few author flaps. All publishing staff-from the receptionist and mailroom, to editors and publishers, and especially publicists and marketers-need to be armed with basic crisis-management skills to effectively navigate this terrain or to advise authors on damage control. Commit yourself to learning these skills earlier rather than later, at this month’s program!
 
Brad Bunnin, a seasoned publishing lawyer and Sam Singer, a PR professional and crisis management pro, will discuss what you can and should communicate to the public about an author scandal or flub; how to best protect an author’s reputation when something embarrassing erupts; what really constitutes plagiarism and how to avoid it; and how to coach authors on deflecting “gotcha” questions and defusing difficult situations.
            
OUR SPEAKERS:
SAM SINGER, Singer Associates, Inc.: One of the nation’s leading corporate reputation and communications strategists, Sam Singer has more than 20 years experience working with corporations, government agencies, non-profits, and trade associations in developing their public affairs, public relations, and communications strategies.

He’s been dubbed “The Fixer” (San Jose Mercury News), a “Top Gun for Hire” (San Francisco Chronicle), and “one of the most powerful people in San Francisco” (7X7 Magazine) for his ability to turn the news around when things look dire for his clients.
 
A former executive newspaper editor and television reporter, Mr. Singer has extensive experience in news media relations, public policy issues, and political campaign management. He has created and managed more than a dozen award-winning public relations campaigns in the last 20 years. He began his career as a newspaper reporter for the Richmond Independent and Berkeley Daily Gazette then became a Washington-based television and radio correspondent with Medill News Service covering Congress for CBS News affiliates. Lastly, he served as editor of the Berkeley Daily Gazette and managing editor of the Berkeley Voice.
 
BRAD BUNNIN, publishing lawyer: For more than thirty years, Brad Bunnin practiced publishing law, and then became a publishing consultant, advising hundreds of writers, photographers, agents, and publishers throughout North America. Before that, he was a corporate lawyer and executive, a professor of media law at UC Berkeley’s School of Journalism, and a workshop leader for publishing professionals at Stanford University, UC Extension, and many professional groups, including the Association of American Publishers.
 
Brad is principal author of The Writer’s Legal Companion, which has been in print since 1988 and sold over 40,000 copies (Basic Books, 3rd ed., 1998) and I Am My Own Best Casual Acquaintance and Other Cosmic Half-firmations, a very funny book (Contemporary Books, 1993, now, sadly, out of print).  He collaborated in writing Copyright for Artists (Peachpit Press, 1996), contributed major articles to The Macintosh Bible, Publish magazine, and other trade magazines, and for six years edited professional books for California Continuing Education of the Bar. Brad is a former president of the Hesperian Foundation board of directors, a major non-profit publisher of medical care books for people without access to doctors.
                  
RSVP before Noon, Monday November 15 to ncbpma@ncbpma.org and PLEASE include your company name and current membership status. If you RSVP and then are unable to attend, to avoid being billed you must submit your cancellation via email three business days prior to the event.

LUNCH CHOICE:
 
1.     Mushroom RISOTTO with Parmesan cheese
2.     Grilled SNAPPER with coconut rice and pineapple salsa
 
All meals include bread and butter, and soda, coffee, and assorted teas. A platter of cookies and lemon bars will be placed in the middle of each table for dessert.
 
COST: Members $30.00, Non-Members $45.00. Cash/checks only. Sorry, we do not accept credit cards.
 
LOCATION: Hotel Rex is located at 562 Sutter Street between Powell and Mason. The nearest BART station is POWELL. For driving directions, visit: http://www.jdvhotels.com/hotels/rex/contact

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