Google eBooks–What You Need to Know, Wednesday, March 30

We all know that the way we buy, read and share books is changing at warp speed. People now expect to absorb a great deal of information from a screened technology; whether a computer, cell phone, e-reader, iPad, or TV. People are now “watching books and reading TV”.

Google’s highly anticipated move into this space has been of particular interest to the Bay Area book publishing community. If you’re a bookseller, author, book publicist or agent still unsure what Google eBooks is, you’ll want to attend our March 30th program featuring Mark Nelson from Google, Margie Scott Tucker from Books Inc., Pete Mulvihill from Green Apple Books and Hut Landon, executive director of the Northern California Independent Book Association.

Nobody can predict the future. But as far as this luncheon is concerned, we’re confident that you will leave this program with a clearer understanding of what Google eBooks means to you, whatever part of the book business you work in.

Mark Nelson
Mark is a Strategic Partner Development Manager at Google, where has worked since 2006.  Mark works in business development to grow Google’s partnership base with publishers in the United States, Canada, Latin America, and Asia-Pacific.  Before arriving at Google, Mark was Sales Manager for Latin America and the Caribbean at Random House, based in New York.  He received his B.A. in International Studies from Miami University and has lived throughout his career in Spain, Argentina, and China.  He now calls northern California home and works out of the Googleplex in Mountain View.

Margie Scott Tucker
Margie is a co-owner of Books Inc., the West’s oldest independent bookstore, with 12 stores including one in Anaheim at Downtown Disney. She manages marketing, advertising, and adult author events. Margie has three decades of experience in retail and joined Books Inc. in 1997. We are happy to have Margie join our panel table once again.

Pete Mulvihill
Pete is one of three co-owners of Green Apple Books, an independent new and used bookstore serving the Richmond District and Bay Area since 1967.  He’s been there since 1993, managing the store since 1995, and co-owning it since 1999.  His main duties are behind the scenes: scheduling, administration, financial management, marketing, planning, etc.  He also serves on the boards of the NCIBA, the San Francisco Locally Owned Merchants Alliance, and the mighty South End Rowing Club.

Hut Landon
Hut is executive director of the Northern California Independent Booksellers Association (NCIBA), a position he has held for 15 years.The NCIBA is a trade association representing the interests of nearly 200 independent bookstores in the region. As such, the NCIBA provides ongoing education programs and marketing materials for its members, serves as a spokesperson for independents, and advocates for fair industry practices, most notably with regard to sales tax collection in the state.

12:00  Guests arrive; lunch is served
12:45  Announcements and introductions
1:00   Hut/Mark frame conversation with explanation of the genesis of Google eBooks + ABA partnership
1:45   Hut opens the floor for Q&A
2:00   Program ends


Romaine lettuce, hard-boiled egg, avocado, tomato, blue cheese, in a honey-mustard dressing


Fresh seafood LINGUINI
With rock shrimp, calamari, scallops in a white wine tomato basil broth

All meals include bread and butter, and soda, coffee, and assorted teas. A platter of assorted desserts (lemon bars, cookie and brownies) will be placed in the middle of each table.

RSVP before 3pm on Monday, March 28 to

Along with your lunch choice, PLEASE include your company name and if you are a member or non-member.

Our announcement is later than normal this month. In general, if you RSVP and then are unable to attend, to avoid being billed you must submit your cancellation via email three business days prior to the event. Because this month’s RSVP deadline is within 3 days of the event, all cancellations will be charged.

COST: Members $30.00, Non-Members $45.00. Cash/checks only. Sorry, we do not accept credit cards. [Renew your membership or join at the luncheon and enjoy the discounted Member rate the same day!]

Please note: To better serve our membership, we are now photographing select events for archival and promotional purposes. If you plan to attend this event but don’t wish to be filmed, please state this in your RSVP.

LOCATION: Hotel Rex is located at 562 Sutter Street between Powell and Mason. The nearest BART station is POWELL. For driving directions, visit:

We look forward to seeing you on Wednesday, March 30 at Noon!


Adrienne Biggs, President

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