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Check out the latest issue of NCBPMA’s Monthly Muse.

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November Events – RSVP Monday!

We’re hosting three–yes THREE!–wonderful November events NEXT WEEK!

Your RSVP to our Lunch Event qualifies you and one guest to attend up to TWO book-to-film sneak previews, also next week. Complete details below.

1) Wednesday, November 16, 2011, 12:00 to 2:00pm
Salon Meeting Room at Hotel Rex
562 Sutter Street, San Francisco, CA (between Powell and Mason)

Successful NON-Bookstore Events: Learn Creative “Insider” Tips from five of the Bay Area’s best programmers of alternative literary events!

Ever wonder how the popular San Francisco Jewish Community Center selects which authors to host? Maybe you’ve heard about the Unitarian Universalist events but haven’t a clue who to pitch? Perhaps you’ve attended Berkeley City Arts and Lectures but aren’t sure if your client or book fits their roster? And just what does the Mechanics Institute Library do to promote authors?

Building on our last program about bookstore events, this month we broaden the conversation to include non-traditional book event venues. Anyone who promotes authors or schedules book events in the Bay Area should attend. Plus, it’s perfect timing–Spring and Summer 2012 events are being programmed NOW!

Our five panelists include:

BARBARA LANE is Director of Arts and Ideas at the Jewish Community Center of San Francisco.  She has worked at the Commonwealth Club, for television stations KPIX, KRON, and KQED as a producer and on-air, and at KGO Radio as executive producer.

After eight years as producer of Sedge Thomson’s West Coast Live, KATHI KAMEN GOLDMARK has moved on to her “next perfect gig” as Cultural Arts Director at the Palo Alto JCC, where she schedules event appearances for authors, musicians, comedians, film-makers, and playwrights.

LAURA SHEPPARD has worked as an events producer for 30+ years and produced large events such as the Earth Day Celebration and a theatrical opening for the Degas exhibition at the Metropolitan Museum, NYC. In 2000, she joined the staff of Mechanics’ Institute Library & Chess Room. The Events Department presents weekly author events and has a film series called CinemaLit.

MELISSA MYTINGER produces programs with authors for Berkeley Arts & Letters, which she founded in the wake of Cody’s Books, where she managed in-store, off-site, and corporate events for over 25 years. Berkeley Arts & Letters is now a project under The Booksmith’s umbrella; Mytinger also manages all of Booksmith’s San Francisco events.

JAY ROLLER has been Facility Reservation Manager at the Unitarian Universalist Center for the past 5 years. His goal is to let people know that there are many beautiful spaces in San Francisco that are hidden treasures. He believes that the architectural award-winning building that houses the Unitarian Universalist Center is one of those treasures.

Moderator SAMANTHA RUBENSTEIN is a Publicist for Wiley Publishing, representing all the Jossey-Bass Education, Religion and Psychology titles. Samantha also serves on The Board of Directors of The Women’s Building in San Francisco and is a published poet and freelance writer. She joined the Board of NCBPMA in 2010 and currently serves as the organization’s co-events producer.

Meal choices are:
Vegetarian Cobb SALAD – Romaine lettuce, hard-boiled egg, avocado, tomato, blue cheese, in a honey-mustard dressing or

Seared Flat iron STEAK marinated in chimichurri sauce served with smoked tomato salsa and crispy onion rings

All meals include bread and butter, and soda, coffee, and assorted teas. A platter of assorted desserts (lemon bars, cookie and brownies) will be placed in the middle of each table.

Reminder: to better serve our membership, we are now photographing select events for archival and promotional purposes. If you plan to attend this event but don’t wish to be filmed, please state this in your RSVP.

If you RSVP and then are unable to attend, to avoid being billed you must submit your cancellation via email three business days prior to the event.

COST: Members $30.00, Non-Members $45.00. Cash/checks only. Sorry, we do not accept credit cards. [Renew your membership or Join at the luncheon and
enjoy the discounted Member rate the same day!]

LOCATION: Hotel Rex is located at 562 Sutter Street between Powell and Mason. The nearest BART station is POWELL. For driving directions, visit: http://www.jdvhotels.com/hotels/rex/contact

FINAL RSVP DEADLINE NOON MONDAY NOVEMBER 14.

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2) Book-to-Film Screening Monday, November 14, 7:30pm: YOUNG ADULTS

Directed by Jason Reitman, written by Diablo Cody, and featuring Patton Oswalt, stars Charlize Theron as a divorced, semi-successful writer of young-adult novels who decides to return to her small Minnesota hometown, determined to win back her now (very) married high school sweetheart (Patrick Wilson). NCBPMA has reserved 40 seats for this event, advance RSVP required. RSVP *only* if you are 100% sure you can come! Screening at AMC Metreon, 101 Fourth Street, San Francisco. MUST ARRIVE BY 7:15PM OR YOUR SEAT WILL BE FORFEITED. A suggested $5 per person donation to NCBPMA is appreciated and will be collected before the screening. Film opens in select cities this holiday season. Thanks to Allied Integrated Marketing, Mandate Pictures and Paramount Pictures.
http://www.youngadultmovie.com/

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3) Book-to-Film Screening Wednesday, November 16, 7:15pm: TINKER, TAILOR, SOLDIER, SPY

Starring Gary Oldman, Colin Firth and John Hurt is based on the John Le Carre’ classic that redefined the spy thriller genre. This is a screening with the British Consulate. As an added bonus, star Gary Oldman and director Tomas Alfredson will be in attendance for a Q&A following. NCBPMA has reserved 75 seats for this very special event, advance RSVP required. RSVP *only* if you are 100% sure you can come! Screening at Century 9 SF Centre, 835 Market Street, San Francisco. MUST ARRIVE BY 6:45PM OR YOUR SEAT WILL BE FORFEITED. A suggested $5 per person donation to NCBPMA is appreciated and will be collected before the screening. Film opens in select cities December 9. Thanks to Allied Integrated Marketing and Focus Features.
http://focusfeatures.com/tinker_tailor_soldier_spy

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When RSVPing for the Lunch, please include meal choice, membership status, and company name. Also include which book-to-film screening(s) you hope to attend, and if you’d like to bring a guest.

If you are unable to attend the Lunch, but you’d like to attend a screening, to get on the Wait List RSVP with you choice of film(s) and if you’d hope to bring a guest. If your seat is confirmed, you’ll receive an email the morning of your preferred screening(s).

I look forward to receiving your RSVP, and hope to see you at one, two or all three of these amazing events next week!

Cordially,

Adrienne Biggs, President
NORTHERN CALIFORNIA BOOK PUBLICITY & MARKETING ASSOCIATION
ncbpma@ncbpma.org
http://www.NCBPMA.org

Want our Newsletter? Info here http://www.ncbpma.org/about-newsletter.html
Fan and communicate with us on Facebook: http://tinyurl.com/ygz8nfx
Follow and connect with us on Twitter: @NCBPMAtweets

Special Preview Screening of THE RUM DIARY

NCBPMA members and their bookish friends are invited to a very special preview screening of THE RUM DIARY (based on the book by Hunter S. Thompson and starring Johnny Depp) at 7:30pm on Thursday 10/27 in San Francisco at the Century Centre 9 Theater (845 Market Street, Westfield Center, 5th Floor).

Based on the debut novel by Hunter S. Thompson, “The Rum Diary” tells the increasingly unhinged story of itinerant journalist Paul Kemp (Johnny Depp). Tiring of the noise and madness of New York and the crushing conventions of late Eisenhower-era America, Kemp travels to the pristine island of Puerto Rico to write for a local newspaper, The San Juan Star, run by downtrodden editor Lotterman (Richard Jenkins). Adopting the rum-soaked life of the island, Paul soon becomes obsessed with Chenault (Amber Heard), the wildly attractive Connecticut-born fiancée of Sanderson (Aaron Eckhart).

Sanderson, a businessman involved in shady property development deals, is one of a growing number of American entrepreneurs who are determined to convert Puerto Rico into a capitalist paradise in service of the wealthy. When Kemp is recruited by Sanderson to write favorably about his latest unsavory scheme, the journalist is presented with a choice: to use his words for the corrupt businessmen’s financial benefit, or use them to take the bastards down.

MPAA Rating: R
THE RUM DIARY opens nationwide Friday, October 28th, 2011
Official Website: www.rumdiarythemovie.com/

Suggested donation to NCBPMA of $5-10 per person is kindly requested. Cash only, collected in the theater at 7:25pm.

EACH PERSON WHO WANTS TO ATTEND MUST RSVP to ncbpma@ncbpma.org by Wednesday October 26, 5pm. If your seat is confirmed, you will receive an email stating this.

Our reserved seating section for this screening is limited, so RSVP right away and only if you are 100% committed to attending. Must arrive by 7:15pm!
 
Thanks to NCBPMA President Adrienne Biggs, Allied Integrated Marketing, GK Films and FilmDistrict Distribution for partnering with us on this very special October book-to-film NCBPMA event!

Successful Bookstore Events: Learn *NEW* Tools, Tricks, & Insider Tips from Three of the Bay Area’s Best Indie Bookstores

Note: For this very special event, you’re invited to submit questions for our panelists along with your RSVP

Date & Time: Wednesday, September 28, 2011, 12:00 to 2:00pm
Location: Salon Meeting Room at Hotel Rex
Address: 562 Sutter Street, San Francisco, CA (between Powell and Mason)

They say change is the only constant, and it’s certainly true in the book business. Remember the days when the only way to find out about local author events was to read the events board inside your neighborhood bookstore? Or when there was no way to experience a live book event unless you lived near the store and attended in person? Or scheduling multiple city author promotional tours for your key authors–all expenses paid plus generous perks?

But times have changed, and we have to ask: are author events still a relevant aspect of book marketing? In this month’s exciting luncheon we’ll discuss how some of the Bay Area¹s most popular independent bookstores are currently selecting, marketing and promoting author events, signings and workshops, including using video, blogs, tweets and other new promotional tools.

Publicists, marketers, agents, publishers, editors, authors and fellow independent booksellers won’t want to miss this informative, lively and interactive discussion which promises to provide you with plenty of insider tips for creating events that generate attendance, build community, and increase book sales.

PANELISTS:

BILL PETROCELLI (Book Passage) is an author, bookseller, and former attorney. He spent a few years as a Deputy Attorney General for the State of California and then as a poverty lawyer in Oakland before going into private practice. For the past thirty years or so he has been the co-owner with his wife Elaine of Book Passage, a retail bookstore in San Francisco and Corte Madera, California. Bill is the author of Low Profile: How to Avoid the Privacy Invaders (McGraw-Hill) and co-author of Sexual Harassment on the Job: What It Is and How to Stop It (Nolo Press). He is also the author of the forthcoming novel, The Thirteen. www.BookPassage.com

CHRISTIN EVANS (Booksmith) and her husband-partner Praveen Madan are not foolhardy. Although you might suspect they are after you learn what they did in 2007. They bought an independent bookstore! With Internet sales taking an increasing share of the book market, it’s been difficult enough for large chains to compete let alone a small independent bookstore in San Francisco. But armed with their MBAs and years of experience as management consultants, that’s exactly what the duo has set out to do ­ turn the book industry on its ear! Christin started her early years in a serious progression of corporate positions at J.P. Morgan, Towers Perrin, Dell Computer and A.T. Kearney. She attended Vassar College and obtained her MBA from the University of Michigan. www.booksmith.com

In Berkeley in 2004, MARION ABBOTT and Ann Leyhe (Mrs. Dalloway’s Bookstore) decided to pool their passions, talents and resources and co-founded Mrs. Dalloway’s, which is known for its wonderful author events. Marion and Ann met the summer of 1975 at the Radcliffe Publishing Procedures Course in Cambridge, Massachusetts. Marion pursued her career in trade book publishing at Sierra Club Books in San Francisco, Little, Brown & Co. in Boston, and Alfred A. Knopf in New York before establishing herself as an independent editor and writer in Berkeley in 1984. She has since published many articles, stories, and book reviews, co-edited Fire in the Hills, and co-authored, with Sylvia Shorris, Talking Pictures, an oral history of early filmmakers. The store’s name is inspired from the first line of Virginia Woolf’s 1925 novel, Mrs. Dalloway: “Mrs. Dalloway said she would buy the flowers herself.” www.mrsdalloways.com

MODERATOR:
ADRIENNE BIGGS (Biggs Publicity & Events ­ Books a Specialty) is a veteran book publicist, literary events promoter, and social media community builder–although the job title on her business card is simply “Connector”. A member of NCBPMA since 1998, Adrienne currently serves as its president and also contributes regularly to its monthly MUSE. Twitter @AdrienneBiggs, www.Facebook.com/BiggsPR
www.biggspublicity.com

MEAL OPTIONS:
Thai Chicken Salad (vegetarian and no-nut options available)
Warm Thai spiced chicken breast, baby romaine, citrus segments, crispy wonton, julienne vegetables, sesame peanut vinaigrette

Chicken Teriyaki
Chicken breast marinated in teriyaki glaze, served over steamed jasmine rice

All meals include bread and butter, and soda, coffee, and assorted teas. A platter of assorted desserts (lemon bars, cookie and brownies) will be placed in the middle of each table.

COST: Members $30.00, Non-Members $45.00. Cash/checks only. Sorry, we do not accept credit cards. [Join or Renew your membership at the luncheon and receive the discounted Member rate the same day!]

LOCATION: Hotel Rex is located at 562 Sutter Street between Powell and Mason. The nearest BART station is POWELL. For driving directions, visit: http://www.jdvhotels.com/hotels/rex/contact

RSVP DEADLINE: Noon Monday, September 26. Please include meal choice, membership status and company name. For this event, you may also include suggested questions for this panel with your RSVP.

To better serve our membership, we photograph select events for archival and promotional purposes. If you plan to attend this event but don’t wish to be filmed, please state this in your RSVP.

If you RSVP and then are unable to attend, to avoid being billed you must submit your cancellation via email three business days prior to the event.

Please feel free to invite colleagues and friends. We look forward to seeing you on Wednesday, September 28!

Cordially,

Adrienne Biggs, President
NORTHERN CALIFORNIA BOOK PUBLICITY & MARKETING ASSOCIATION
ncbpma@ncbpma.org
http://www.NCBPMA.org

Want our Newsletter? Info here http://www.ncbpma.org/about-newsletter.html
Fan and communicate with us on Facebook: http://tinyurl.com/ygz8nfx
Follow and connect with us on Twitter: @NCBPMAtweets

NCBPMA Summer Cocktail Celebration

It’s the first-ever NCBPMA Summer Cocktail Celebration!  You and your fellow booklovers are invited to stop by the Hotel Rex on Wednesday, August 31st from 5:30 – 7:00 pm for some after-work socializing, networking and libations…the first one’s on us*!

Our FREE “end of summer” celebration is a great opportunity to chat with your colleagues in the organization, network within our rapidly changing industry, and toast the new season of Fall books rolling out next month.

Plus, we’ll be joined by LITQUAKE, and announcing an exciting new partnership that offers our members on-going invitations to special advance-screenings of upcoming feature films–based on books!

As a member you’ll receive a free drink, reduced prices for our monthly luncheons, our monthly MUSE, and access to the large, lively and diverse publishing community–right here in the Bay Area.

In addition, you won’t want to miss:

FREE admission for you and your guests

FREE Bring a Book/Take a Book exchange (first come, first served!)

FREE first drink for current or newly enrolling NCBPMA members

FREE bookmarks for THE HELP, America’s #2 film (based on the book)

FREE bookmarks for SARAH’S KEY, the new novel-to-film, out now

FREE bookmarks for ONE DAY, the upcoming book-to-film

RAFFLE: NCBPMA membership, LitQuake merch, more! ($1 tix)

It’s always hard to say goodbye to summer, especially when you know the busy Fall season is just ahead. So come have fun at NCBPMA’s first Summer Cocktail Celebration!

RSVP to this special event BY NOON MONDAY, AUGUST 29 to ncbpma@ncbpma.org. Be sure to include your name, any guest names, membership status, and the name(s) of your organization.

*NCBPMA members only

5th Annual NCBPMA BEA Brown Bag Lunch

If you didn’t  make it to Book Expo this year, you’ll want to attend  the **free** 5th annual NCBPMA ‘BEA Brown Bag Lunch’ on Wednesday, at  Noon on June 8! Folks from Chronicle Books, Berrett Koehler, New World  Library and others will offer their best takeaways (and industry dish)  from this year’s conference.

Join us at the offices of Jossey-Bass, a Wiley Imprint, located at 989 Market St. (Floor 4 in the Grouper conference room) on June 8 from  12noon – 2:00 p.m.

Please remember to bring your own lunch as food and drink will not be  provided at this annual free brown bag event.

Parking lots are located behind the building, which you can enter via  Stevenson or Jessie. The closest BART stop is Powell, a 5-minuteish  walk to the Jossey-Bass office.

RSVP by June 7 to ncbpma@ncbpma.org.

Google eBooks–What You Need to Know, Wednesday, March 30

We all know that the way we buy, read and share books is changing at warp speed. People now expect to absorb a great deal of information from a screened technology; whether a computer, cell phone, e-reader, iPad, or TV. People are now “watching books and reading TV”.

Google’s highly anticipated move into this space has been of particular interest to the Bay Area book publishing community. If you’re a bookseller, author, book publicist or agent still unsure what Google eBooks is, you’ll want to attend our March 30th program featuring Mark Nelson from Google, Margie Scott Tucker from Books Inc., Pete Mulvihill from Green Apple Books and Hut Landon, executive director of the Northern California Independent Book Association.

Nobody can predict the future. But as far as this luncheon is concerned, we’re confident that you will leave this program with a clearer understanding of what Google eBooks means to you, whatever part of the book business you work in.

PANELISTS
Mark Nelson
Mark is a Strategic Partner Development Manager at Google, where has worked since 2006.  Mark works in business development to grow Google’s partnership base with publishers in the United States, Canada, Latin America, and Asia-Pacific.  Before arriving at Google, Mark was Sales Manager for Latin America and the Caribbean at Random House, based in New York.  He received his B.A. in International Studies from Miami University and has lived throughout his career in Spain, Argentina, and China.  He now calls northern California home and works out of the Googleplex in Mountain View.

Margie Scott Tucker
Margie is a co-owner of Books Inc., the West’s oldest independent bookstore, with 12 stores including one in Anaheim at Downtown Disney. She manages marketing, advertising, and adult author events. Margie has three decades of experience in retail and joined Books Inc. in 1997. We are happy to have Margie join our panel table once again.

Pete Mulvihill
Pete is one of three co-owners of Green Apple Books, an independent new and used bookstore serving the Richmond District and Bay Area since 1967.  He’s been there since 1993, managing the store since 1995, and co-owning it since 1999.  His main duties are behind the scenes: scheduling, administration, financial management, marketing, planning, etc.  He also serves on the boards of the NCIBA, the San Francisco Locally Owned Merchants Alliance, and the mighty South End Rowing Club.

MODERATOR
Hut Landon
Hut is executive director of the Northern California Independent Booksellers Association (NCIBA), a position he has held for 15 years.The NCIBA is a trade association representing the interests of nearly 200 independent bookstores in the region. As such, the NCIBA provides ongoing education programs and marketing materials for its members, serves as a spokesperson for independents, and advocates for fair industry practices, most notably with regard to sales tax collection in the state.

TIMELINE/FORMAT
12:00  Guests arrive; lunch is served
12:45  Announcements and introductions
1:00   Hut/Mark frame conversation with explanation of the genesis of Google eBooks + ABA partnership
1:45   Hut opens the floor for Q&A
2:00   Program ends

LUNCH CHOICES:

Cobb SALAD
Romaine lettuce, hard-boiled egg, avocado, tomato, blue cheese, in a honey-mustard dressing

or

Fresh seafood LINGUINI
With rock shrimp, calamari, scallops in a white wine tomato basil broth

All meals include bread and butter, and soda, coffee, and assorted teas. A platter of assorted desserts (lemon bars, cookie and brownies) will be placed in the middle of each table.

RSVP before 3pm on Monday, March 28 to ncbpma@ncbpma.org.

Along with your lunch choice, PLEASE include your company name and if you are a member or non-member.

Our announcement is later than normal this month. In general, if you RSVP and then are unable to attend, to avoid being billed you must submit your cancellation via email three business days prior to the event. Because this month’s RSVP deadline is within 3 days of the event, all cancellations will be charged.

COST: Members $30.00, Non-Members $45.00. Cash/checks only. Sorry, we do not accept credit cards. [Renew your membership or join at the luncheon and enjoy the discounted Member rate the same day!]

Please note: To better serve our membership, we are now photographing select events for archival and promotional purposes. If you plan to attend this event but don’t wish to be filmed, please state this in your RSVP.

LOCATION: Hotel Rex is located at 562 Sutter Street between Powell and Mason. The nearest BART station is POWELL. For driving directions, visit: http://www.jdvhotels.com/hotels/rex/contact

We look forward to seeing you on Wednesday, March 30 at Noon!

Cordially,

Adrienne Biggs, President
ncbpma@ncbpma.org
http://www.NCBPMA.org

Want our Newsletter? Info here http://www.ncbpma.org/about-newsletter.html
Fan and communicate with us on Facebook: http://tinyurl.com/ygz8nfx
Follow and connect with us on Twitter: @NCBPMAtweets