The December Monthly Muse is out!

Check out the latest issue of NCBPMA’s Monthly Muse.


NCBPMA Summer Cocktail Celebration

It’s the first-ever NCBPMA Summer Cocktail Celebration!  You and your fellow booklovers are invited to stop by the Hotel Rex on Wednesday, August 31st from 5:30 – 7:00 pm for some after-work socializing, networking and libations…the first one’s on us*!

Our FREE “end of summer” celebration is a great opportunity to chat with your colleagues in the organization, network within our rapidly changing industry, and toast the new season of Fall books rolling out next month.

Plus, we’ll be joined by LITQUAKE, and announcing an exciting new partnership that offers our members on-going invitations to special advance-screenings of upcoming feature films–based on books!

As a member you’ll receive a free drink, reduced prices for our monthly luncheons, our monthly MUSE, and access to the large, lively and diverse publishing community–right here in the Bay Area.

In addition, you won’t want to miss:

FREE admission for you and your guests

FREE Bring a Book/Take a Book exchange (first come, first served!)

FREE first drink for current or newly enrolling NCBPMA members

FREE bookmarks for THE HELP, America’s #2 film (based on the book)

FREE bookmarks for SARAH’S KEY, the new novel-to-film, out now

FREE bookmarks for ONE DAY, the upcoming book-to-film

RAFFLE: NCBPMA membership, LitQuake merch, more! ($1 tix)

It’s always hard to say goodbye to summer, especially when you know the busy Fall season is just ahead. So come have fun at NCBPMA’s first Summer Cocktail Celebration!

RSVP to this special event BY NOON MONDAY, AUGUST 29 to Be sure to include your name, any guest names, membership status, and the name(s) of your organization.

*NCBPMA members only

5th Annual NCBPMA BEA Brown Bag Lunch

If you didn’t  make it to Book Expo this year, you’ll want to attend  the **free** 5th annual NCBPMA ‘BEA Brown Bag Lunch’ on Wednesday, at  Noon on June 8! Folks from Chronicle Books, Berrett Koehler, New World  Library and others will offer their best takeaways (and industry dish)  from this year’s conference.

Join us at the offices of Jossey-Bass, a Wiley Imprint, located at 989 Market St. (Floor 4 in the Grouper conference room) on June 8 from  12noon – 2:00 p.m.

Please remember to bring your own lunch as food and drink will not be  provided at this annual free brown bag event.

Parking lots are located behind the building, which you can enter via  Stevenson or Jessie. The closest BART stop is Powell, a 5-minuteish  walk to the Jossey-Bass office.

RSVP by June 7 to


Monday, February 28, 2011, 12:00 to 2:00
Salon Meeting Room at Hotel Rex
562 Sutter Street, San Francisco, CA (between Powell and Mason)

Can’t attend the *sold out* Tools of Change conference February 14-16 in NYC? We’ve got the next best thing for you, at this month’s NCBPMA program!


Get the lowdown on the high points of the conference from a panel of cutting-edge publishing professionals who have recently returned from TOC. They will reveal innovative ways publishers are using new apps and devices to grow their business, the opportunities and challenges of publishing into the global digital world, exciting developments in digital design and production, the promising technology on the horizon, and much more.

ALLEN NOREN is VP Online at O’Reilly Media. He’s been with the company since 1992 when one of his first jobs was to maintain the O’Reilly Gopher site. He was a founding member of the GNN team that built one of the first commercial web portals, helped build Safari Books Online, and started O’Reilly’s successful ebook program. He is currently helping to drive O’Reilly’s new digital efforts. Allen also occasionally edits trade books for O’Reilly, including Hackers & Painters, We the Media, Revolution in the Valley, and
Devices of the Soul. His 2011 TOC Workshop is:

DAVID MARSHALL is Vice President of Editorial and Digital at Berrett-Koehler Publishers. As head of the editorial department, he is responsible for 35-50 new business, personal development, and current affairs books per year, as well as 5-10 new digital products and marketing apps.  David is a software industry veteran with a Harvard MBA (marketing, technology, and international business concentrations). Berrett-Koehler’s digital publishing program includes e-books, video enhanced e-books, self-assessments, games, animations, webinar archives, mobile apps, online training courses, social networking initiatives, and viral marketing Flash movies.  David is also a best-selling author of prompted journals to foster family communication, including The Book Myself, The Books of Us, and What I Love About You (cumulative 650,000 copies sold). Visit him at

Jackie Thompson is Vice President of Trade Sales & Marketing at Nolo. Jackie comes from a family of journalists, teachers, and paper products professionals so she comes to the book business with a practical background. Ms. Thompson has worked with non-fiction books since the 1980’s when she started her career as a university library acquisitions student assistant. After selling approval plans for library wholesalers, she managed national accounts for major publishers in Manhattan. Currently, she manages digital content, book and software sales and marketing.  Her move from New York City to the West Coast gave her the opportunity to work with some of the best independent presses west of the Hudson. Jackie serves on the North Atlantic Books board of directors, helps with Roundtable at PubWest’s National Conference, and volunteers for Girl Scouting.   She lives in the San Francisco Bay Area with her editor husband and two children.  Motto: Carpe Emptor.

Please note: To better serve our membership, we are now photographing select events for archival and promotional purposes. If you plan to attend this event but don’t wish to be filmed, please state this in your RSVP.



Romaine lettuce, hard-boiled egg, avocado, tomato, bacon, blue cheese, diced chicken in a honey-mustard dressing (Please note: Cobb Salad can be prepared with no meat)


Mediterranean Chicken KABOBS
Served with rice pilaf, hummus and grilled pita

All meals include bread and butter, and soda, coffee, and assorted teas. A platter of assorted desserts (lemon bars, cookie and brownies) will be placed in the middle of each table.

RSVP before 5pm on Wednesday, February 23 to Along with your lunch choice, PLEASE include your company name and if you are a member (2011 membership renewals available at the event) or non-member.

If you RSVP and then are unable to attend, to avoid being billed you must submit your cancellation via email three business days prior to the event.

COST: Members $30.00, Non-Members $45.00. Cash/checks only. Sorry, we do not accept credit cards. [Renew your membership or Join at the luncheon and enjoy the discounted Member rate the same day!]

LOCATION: Hotel Rex is located at 562 Sutter Street between Powell and Mason. The nearest BART station is POWELL. For driving directions, visit:

We look forward to seeing you on Monday, February 28!


Adrienne Biggs, President

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Didn’t make it to BEA this year? Curious what happened beyond what you read on PW Daily and

Join Monique Muhlenkamp, Publicity Director at New World Library; Lara Starr, Childrens Book Marketing Manager at Chronicle Books (and author); and Cynthia Shannon, publicist at Jossey-Bass as they share what they learned and observed from the sessions, the exhibits, their respective booths, the
parties and more!

Never been to BEA? Wanted to attend but couldn’t? Perhaps you went and can enrich the discussion? Join us! This is a fun (and free) discussion about our industry’s biggest national event but please remember to bring your own MRE (meal ready to eat) and drink!

Space for this FREE Brown-Bag Lunch is limited so please RSVP by Monday, June 14th to

P.S. Even though Expo is over, you can still check out its show web site here (and heads up: mark your calendars now for May 23-26, 2011 in NYC!)

When: Thursday, June 17, 2010, 12:00pm to 2:00pm
Where: Jossey-Bass, An Imprint of Wiley, 989 Market Street, Floor 4, San Francisco, CA 94103-1741

Adrienne Biggs, VP
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The Asia Foundation: How Your Vote Made a Difference

Thank you to Wendy Rockett at The Asia Foundation for this exciting update to their recent Choose a Book, Change a Life campaign:

And the winner is… The Tale of Peter Rabbit!

Once the last vote was cast, Books for Asia returned to Mongolia to give every student in the fourth grade class of Khishig-Undur School a copy of The Tale of Peter Rabbit by Beatrix Potter. Watch this video for the students’ “thank you” to YOU for making this happen.

We’d like to thank each and every one of you for your participation. An impressive 10,000 people voted to send a book to a child in need, which means you helped The Asia Foundation raise $10,000! This was made possible by the benevolence of our anonymous donor who pledged $1 for every vote cast. We’d also like to thank We Give Books for their generous donation of the winning book.

To learn more about our Books for Asia programs and how you can continue to help, visit our website or contact Wendy Rockett at or (510) 667-6475, ext. 204. You can also support our work by making a donation .

Job Opening: Publicist, Wilderness Press

Thanks to Mariah Bear and her great Yahoo group, sfpubgroup, for this information. She describes her Yahoo group as “a book (and magazine and online) publishing networking group for folks in the San Francisco Bay Area. Mainly job postings, but some other resource sharing, and the ongoing desire to start getting together again for beers and, as they say, put the ‘pub’ back in publishing.”

Sign up for Mariah’s group at this Yahoo page.

Wilderness Press Seeking Publicist

Wilderness Press, a publisher of outdoor guides based in Berkeley, CA, is looking for a publicist to handle all aspects of promotion and publicity. Founded in 1967, the press is now part of Keen Communications, parent company of Menasha Ridge Press and Clerisy Press. We specialize in books on backpacking, hiking, urban trekking, and other subjects of interest to outdoor enthusiasts. The publicist will work in coordination with the other imprints and may, at times, represent titles from those imprints as well.

The ideal candidate will have experience working for a book publisher and pitching successful ideas to media contacts, retailers, and publishing partners, and following through. Personal knowledge and enthusiasm of the subject areas we publish, including California hiking, backpacking, and outdoor adventuring, is vital. The publicist will report to the Sales Manager and Associate Publisher.

Responsibilities include:

  • Working closely with frontlist as well as backlist authors, and having a thorough understanding of the entire list.
  • General publicity outreach for all books in current list and past seasons—including print, radio, TV and internet outlets (i.e. social media sites, blogs, meet-up groups, etc.)
  • Writing all press materials, including media releases, author bios, collateral material, and catalog copy; reaching out to special interest groups for partnership with events and cross-promotions.
  • Nominating books for regional and national book awards where appropriate.
  • Scheduling book tours/author signings in bookstores, REI locations, and other outlets for a particular book. Having a working knowledge of book events, their demands, and which combination of location/ venue/book will be successful is a must.
  • Working with media needs: facilitating and sending images, text, excerpts, and connecting them with authors for interviews quickly and efficiently.


  • Candidate must be able to create, solid, targeted media lists for each book, based on the author, book topic, market demographics and review possibilities, from print media to radio, TV, and internet opportunities.
  • Ability to blend and prioritize the needs of traditional media with social media outreach, Working knowledge of Cision, Burrells-Luce, or other media database.
  • Top-notch writing and interviewing skills for working with authors and with media.
  • Must be able to work independently, but also as part of a small, close-knit office, and the larger Keen Communications workplace. Will be expected to `hit the ground running’ with little on-the-job training.
  • Must be familiar with Cision, Microsoft Office, Adobe programs, and be able to pick up new software and new media skills quickly.
  • B.A or B.S. required; 2-5 years publicity experience for book publisher preferred.

Full-time. Excellent benefits, including health insurance, sick leave, vacation days, retirement plan after one year.

How to apply:
Send your cover letter and resume to Put the job title in the subject line. Send your cover letter as MS Word attachments or as PDF files only. We will contact you only if we decide to pursue your application.