The December Monthly Muse is out!

Check out the latest issue of NCBPMA’s Monthly Muse.

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NCBPMA Summer Cocktail Celebration

It’s the first-ever NCBPMA Summer Cocktail Celebration!  You and your fellow booklovers are invited to stop by the Hotel Rex on Wednesday, August 31st from 5:30 – 7:00 pm for some after-work socializing, networking and libations…the first one’s on us*!

Our FREE “end of summer” celebration is a great opportunity to chat with your colleagues in the organization, network within our rapidly changing industry, and toast the new season of Fall books rolling out next month.

Plus, we’ll be joined by LITQUAKE, and announcing an exciting new partnership that offers our members on-going invitations to special advance-screenings of upcoming feature films–based on books!

As a member you’ll receive a free drink, reduced prices for our monthly luncheons, our monthly MUSE, and access to the large, lively and diverse publishing community–right here in the Bay Area.

In addition, you won’t want to miss:

FREE admission for you and your guests

FREE Bring a Book/Take a Book exchange (first come, first served!)

FREE first drink for current or newly enrolling NCBPMA members

FREE bookmarks for THE HELP, America’s #2 film (based on the book)

FREE bookmarks for SARAH’S KEY, the new novel-to-film, out now

FREE bookmarks for ONE DAY, the upcoming book-to-film

RAFFLE: NCBPMA membership, LitQuake merch, more! ($1 tix)

It’s always hard to say goodbye to summer, especially when you know the busy Fall season is just ahead. So come have fun at NCBPMA’s first Summer Cocktail Celebration!

RSVP to this special event BY NOON MONDAY, AUGUST 29 to ncbpma@ncbpma.org. Be sure to include your name, any guest names, membership status, and the name(s) of your organization.

*NCBPMA members only

Job Opening: Marketing and Publicity Director, Heyday Books

The marketing and publicity director at Heyday is responsible for overseeing the promotion of all Heyday titles and ensuring visibility for the organization as a whole.

You report directly to the publisher, and comprise an equal third of the sales and marketing department: the other two include the sales manager and the events and outreach director. A permanent, part-time sales and marketing consultant is on staff to help train and offer guidance, but not to supervise. You will be expected to be able to work independently but also as part of a close-knit team, and—with the help of the publisher and the sales consultant—to prioritize your time effectively according to the needs of the company.

The ideal candidate will be expected to:

• Build and maintain relationships with traditional and online media outlets
• Coordinate media interviews, develop media contact lists, pitch media, coach authors, and track and report all media coverage for approx. twelve frontlist titles per season and all backlist titles
• Brainstorm and implement creative ideas for capturing traditional and online media attention
• Solicit blurbs for individual titles
• Meet with authors to gather information, participate in long-term planning, and make recommendations for creating media opportunities
• Manage author relations to leverage author expertise and contacts to maximize publicity
• Project manage the creation of Heyday’s seasonal catalog
• Write marketing copy, including back cover copy, press release copy, and catalog copy
• Coordinate the creation of marketing materials such as galleys, blads, postcards, and flyers
• Attend Heyday events and industry related trade shows and conferences
• Submit award entries for individual titles as well as for the organization
• Create and adhere to the sales and marketing budget
• Work with Heyday Board of Directors, as needed
• Work on special projects, as needed
• Maintain website and regularly update with new content each season
• Manage and grow Heyday’s online community via social media platforms
• Create and distribute monthly e-newsletter
• Supervise and work with interns throughout the year

The position is 40+ hours per week.

Preferred qualifications:
• Two years’ experience in public relations/publicity, marketing, or the book industry
• Strong writing, communication, and organizational skills
• Proficiency with Microsoft Office required (Mac platform)
• Experience with Dreamweaver, Photoshop, Filemaker, and blogging software a plus
• Experience with social networking tools and basic knowledge of HTML required
• Comfortable speaking with representatives of the media on the phone or in person

If you are interested in this position, please send a cover letter and resume to david@heydaybooks.com

Heyday is an independent, nonprofit publisher and unique cultural institution. We promote widespread awareness and celebration of California’s many cultures, landscapes, and boundary-breaking ideas. Through our well-crafted books, public events, and innovative outreach programs we are building a vibrant community of readers, writers, and thinkers.

How to Use Webinars & Teleseminars to Promote Authors and Sell Books

Apologies for the late notice…RSVP to ncbpma@ncbpma.org by Noon on Monday, Sept 20 with your membership status and lunch choice!

Webinars and teleseminars let authors and publishers market directly to consumers and tap into the right audiences. Unlike traditional media, authors and publishers retain editorial control and have the freedom to home in on just the right messages. They also allow authors to have in-depth discussions with their readers, and are a great way to virtually tour an author without the expense of hitting the road.

So, how do you produce and market webinars and teleseminars? What technology do you need? How much content should you give away in them? Which authors are best suited for them? How can you maximize book sales? We’ll discuss all of this and more in this fun and informative program on Wednesday, September 22, 12-2pm.

PANELISTS:

CAROLYN MILLER CARLSTROEM
Carolyn Miller Carlstroem is senior marketing manager at John Wiley & Sons, responsible for the Jossey-Bass Business, Professional Management and Public Health lists as well as the Pfeiffer Training brand. Some of the best-selling authors published by Jossey-Bass and Pfeiffer include Patrick Lencioni (Five Dysfunctions of a Team), Jim Kouzes and Barry Posner (The Leadership Challenge), Charlene Li (Open Leadership) and Bill George (True North). Jossey-Bass, Pfeiffer and John Wiley & Sons have been at the forefront of marketing through virtual events, producing everything from free webinars for individual authors to multi-author, online conferences.

SUZANNA GRATZ
Suzanna Gratz is the founder of Inspiring Promotions, a public relations and media consulting agency dedicated to promoting the best authors and speakers in the genres of health, human potential and inspiration. Suzanna regularly coordinates teleseminars with authors and experts across the U.S. Clients include the Institute of Noetic Sciences and The Chopra Center as well as New York Times best-selling author Marci Shimoff, actress and nutritional guru Mariel Hemingway, 2010 Qigong Master Chunyi Lin, and international speakers Dr. David Daniels of Stanford University and Rick Hanson, PhD.

Suzanna has had a long career promoting the arts, education, ecology and spirituality. She was the Director of New Moon Foundation on the Big Island of Hawaii, the Director of the Maloof Foundation for the Arts, and the Assistant to the Director of the Ruth Chandler Williamson Gallery at Scripps College, both in Southern California. Closer to home, she was instrumental in the promotional improvements at The Oakland Museum of California and the Sausalito Art Walk. She is also the founder of ArtMuse Online Gallery, a revolutionary new medium promoting international artists into homes and businesses worldwide through online HDTV technology. Suzanna has a degree in Business Management from Hesser College and is an alum of Mills College in Oakland.

MARY REYNOLDS-THOMPSON
Mary Reynolds-Thompson is an award-winning writer, certified professional coach, and poetry and journal facilitator. Before becoming a life coach in 2001, Mary served as a copywriter and creative director for a host of international companies, including Hallmark, Starbucks, and Harrods. She is an expert brander and marketer, having, among other things, named the movie French Kiss, starring Kevin Kline and Meg Ryan.

Today, as founder of Write the Damn Book, Mary regularly produces and hosts
teleseminars with authors and experts in the fields of writing and publishing as she guides writers on the heroic journey from procrastination to publication. She is a regular workshop director for the International Women’s Writing Guild and serves on the faculty for the Center of Journal Therapy and on the council for the International Association of Journal Writing.  Mary is also founder of Awakening the Eco-Soul, and her writings on eco-spirituality have appeared in numerous publications and three anthologies. She is author of two books: Awakening the Eco-Soul: A Journey through Five Archetypes of the Earth, and Reclaiming Your Inner Wild: 52 Reflections for an Eco-Centric World. Mary can be reached through her two websites: www.writethedamnbook.com and www.awakeningtheecosoul.com.

MODERATOR:
LORNA GARANO
has been a book publicist for nearly a decade. In 2007, after a lengthy tenure at Oakland-based New Harbinger Publications, she launched her own firm. From The Oprah Winfrey Show to NPR to Salon.com, she has landed media that places authors in the national spotlight and gets people talking about their books. Visit her at www.lornagarano.com.

Please remember to RSVP to ncbpma@ncbpma.org by Noon on Monday, September 20 with your membership status and lunch choice:

Grilled Pesto Chicken SANDWICH with brie cheese and hand cut French fries
-or-
Roasted vegetable and feta CALZONE with roasted tomato sauce

All meals include bread, soda, coffee and assorted teas. An assortment of cookies and lemon bars will be placed in the middle of each table for dessert.

NCBPMA Members: $30.00 Non-members: $45.00
Payable at the event by cash or check made out to NCBPMA. Sorry, we cannot accept credit cards. RSVP cancellations must be received at least 3 business days prior to the event (by Monday, September 20 by Noon) or you will be billed. Thank you for understanding.

Hotel Rex is located at 562 Sutter Street between Powell and Mason. The nearest BART station is POWELL. For driving directions, visit: http://jdvhotels.com/hotels/rex/contact

And remember: don’t miss the first half-hour of each event, which is your opportunity to meet and mingle with members, colleagues, visitors and our special guest speakers!

We look forward to seeing you on September 22.

Adrienne Biggs, VP
ncbpma@ncbpma.org
http://www.NCBPMA.org
Want our Newsletter? Info here http://www.ncbpma.org/about-newsletter.html
Fan and communicate with us on Facebook: http://tinyurl.com/ygz8nfx
Follow and connect with us on Twitter: http://www.Twitter.com/NCBPMAtweets
(@NCBPMAtweets)

How to Effectively Empower Social Media and Use Offline and Online PR to Boost Your Book’s Visibility

So many choices, so little time…Paper or plastic, cash or credit, hardcover or e-Reader, bookstore or Amazon? And for authors, publishers, marketers and publicists, add “social or traditional media” to the list of life’s choices. The good news? This last option isn’t either/or, but a blend of why/how/when.

Join us at 12-2pm on Thursday, July 15th when we welcome book promotion experts Nettie Hartsock (online media) and Peg Booth (traditional media) for a candid and practical discussion about the latest tools and practices for promoting books, specifically:

* What’s working and what’s not?

* How traditional publicists work in tandem with online PR folks for better success.

* How to use Twitter effectively to find book clubs and book reviewers.

* Resources to use for finding direct media contacts on Twitter and Twitter
pitches.

* How to use your blog to boost your visibility to media, book folks and new readers.

* How to use social media to drive more people to your offline radio/media/book signing events and why these traditional promotion options
still matter.

NETTIE HARTSOCK
The Hartsock Agency is a full service online strategy firm. Nettie is a member of Social Media Today, WOMMA and ONA. Nettie’s clients have been seen by millions on YouTube, as well as features on DailyKos, DailyCandy, HuffingtonPost.com, New York Times, MSNBC.com, Entreprenuer, Pink, Inc.com, Allbusiness.com, Wall St. Journal, and BlogCritics. Her client base spans best-selling authors from publishers including HarperCollins, Penguin, Wiley, Random House, Berrett-Koehler, and Simon & Schuster. Nettie launched her website in 1996.

PEG BOOTH
For over 26 years, Peg Booth has been working in marketing, sales, and publicity.  She started in book PR with the esteemed Arielle Ford and then formed her own PR firm, Booth Media Group, in Carlsbad, CA in 1998.  Their focus is non-fiction and she’s had the honor of working with first-time authors in addition to New York Times bestselling authors such as Dr. Deepak Chopra, Jack Canfield and Mark Victor Hansen, Ken Blanchard, Dr. Bernie Siegel, John Perkins, and Greg Palast.

Please remember to RSVP by Friday, July 9 to ncbpma@ncbpma.org with your membership status and lunch choice:

Grilled Chicken Provencal chicken breast with tomato and caper sauce, brown rice pilaf and roasted veggies
or
Roasted Mediterranean vegetable-grilled flatbread with roasted garlic and goat cheese with aged balsamic reduction (this can be vegan)

All meals include bread, soda, coffee and assorted teas. Cookies and lemon bars will be placed in the middle of each table for dessert.

NCBPMA Members: $30.00 Non-members: $45.00
Payable at the event by cash or check made out to NCBPMA. Sorry, we cannot accept credit cards. RSVP cancellations must be received at least 3 business days prior to the event (by Monday, July 12, 5pm) or you will be billed. Thank you for understanding.

Hotel Rex is located at 562 Sutter Street between Powell and Mason. The nearest BART station is POWELL. For driving directions, visit:
http://jdvhotels.com/hotels/rex/contact

And remember: don’t miss the first half-hour of each event, which is your opportunity to meet and mingle with members, colleagues, visitors, and our special guest speakers!

We look forward to seeing you in July,

Adrienne Biggs, VP
ncbpma@ncbpma.org
http://www.NCBPMA.org
Want our Newsletter? Info here http://www.ncbpma.org/about-newsletter.html
Fan and communicate with us on Facebook: http://tinyurl.com/ygz8nfx
Follow and connect with us on Twitter: http://www.Twitter.com/NCBPMAtweets
(@NCBPMAtweets)

RE-IMAGINING THE BOOK: How Apps for Mobile Devices Are Changing the Way We Publish, Sell & Read Books

Thursday, April 29, 2010, 12:00pm to 2:30pm
Salon Meeting Room at Hotel Rex
562 Sutter Street, San Francisco, CA (between Powell and Mason)

Last summer, Publishers Weekly reported on how the “App boom” had hit publishing. Now, nearly a year later, PW recently reported that users have downloaded more than one million apps from the Apple iBookstore since the iPad’s launch earlier this month. And on April 13 BookExpo announced that their new Digital Book Zone will focus on “what’s new in devices, apps, business models” and more.

A lot has happened in one year and so have the App choices: iPhone, iPad, Droid, Blackberry Apps, etc. Are you finding it tough to keep up? Are you wondering how this re-imagining of books will change the way we publish, sell and read books, and what’s next?

Join us for our monthly event! April’s luncheon features a conversation with Scott Rogers, VP, New Business Development for McGraw-Hill Professional; Brice Gosnell, Regional Publisher for the Americas at Lonely Planet; and Michael Schneider, CEO of Mobile Roadie, for a “show & tell” discussion moderated by John McMurtrie, editor of the San Francisco Chronicle Book Review.

We’ll discuss how publishers are developing apps, how they justify app production on their bottom line, the tension between “free vs. paid”, and more. This is a program for everyone involved in creating and promoting books and digital content. Think of it as a much more intensive version of BookExpo’s Digital Book Zone App Panel, but you also get lunch, you support NCBPMA, and you don’t have to get on a plane to BEA in New York!

Panelists:

Scott Rogers, VP, New Business Development, McGraw-Hill Professional
Scott leads McGraw-Hill Professional’s strategy and strategic partner development efforts.  A key area of focus is the medical information market where Professional enjoys many of the industry’s strongest brands and its fast-growing digital services including AccessMedicine and AccessSurgery. Scott has been with The McGraw-Hill Companies for 20 years, and was previously the Vice President & Associate Publisher of Professional’s Computing Group, where he managed strategic partnership imprints with industry-leading IT companies including Oracle and Intuit.

Brice Gosnell, Regional Publisher for the Americas at Lonely Planet
Brice has been in publishing for more than 15 years, with eleven of those years in travel guide publishing. He was an Associate Publisher at Frommer’s in New York and in his current role he is responsible for the publishing operations of Lonely Planet’s Americas office.

Michael Schneider, CEO of Mobile Roadie
At age 15, Michael Schneider established himself as an entrepreneur. Not wanting to get a job, Michael started one of the first websites to sell new and used video games, one of his childhood passions. While “Video Game Central” didn’t make him rich, it hooked him on the idea of using the Internet to make money. In 2005, Michael was voted one of the “Best Entrepreneurs under 25″ by BusinessWeek. Four years later, Michael founded Mobile Roadie, a platform that allows anyone to build and manage an iPhone
App quickly, easily, and inexpensively.

Moderator:
John McMurtrie is Editor of The San Francisco Chronicle Book Review

Please remember to RSVP by Friday, April 23 to ncbpma@ncbpma.org with your member level and lunch choice:

1) Porcini dusted chicken breast with basil mashed potatoes, yellow beets and carrot coulis, and sautéed garlic spinach

or

2) Stuffed portobello mushroom with truffle oil risotto and sautéed vegetables

Dessert
Chocolate Crème Chantilly with berry compote

All meals include bread, soda, coffee, assorted teas and dessert.

NCBPMA Members: $30.00 Non-members: $45.00
Payable at the event by cash or check made out to NCBPMA. Sorry, we cannot accept credit cards. RSVP cancellations must be received at least 3 business days prior to the event (Monday, April 26) or you will be billed. Thank you for understanding.

Hotel Rex is located at 562 Sutter Street between Powell and Mason. The nearest BART station is POWELL. For driving directions, visit: http://jdvhotels.com/hotels/rex/contact.

The Asia Foundation: How Your Vote Made a Difference

Thank you to Wendy Rockett at The Asia Foundation for this exciting update to their recent Choose a Book, Change a Life campaign:

And the winner is… The Tale of Peter Rabbit!

Once the last vote was cast, Books for Asia returned to Mongolia to give every student in the fourth grade class of Khishig-Undur School a copy of The Tale of Peter Rabbit by Beatrix Potter. Watch this video for the students’ “thank you” to YOU for making this happen.

We’d like to thank each and every one of you for your participation. An impressive 10,000 people voted to send a book to a child in need, which means you helped The Asia Foundation raise $10,000! This was made possible by the benevolence of our anonymous donor who pledged $1 for every vote cast. We’d also like to thank We Give Books for their generous donation of the winning book.

To learn more about our Books for Asia programs and how you can continue to help, visit our website or contact Wendy Rockett at wrockett@asiafound.org or (510) 667-6475, ext. 204. You can also support our work by making a donation .