The December Monthly Muse is out!

Check out the latest issue of NCBPMA’s Monthly Muse.


NCBPMA Summer Cocktail Celebration

It’s the first-ever NCBPMA Summer Cocktail Celebration!  You and your fellow booklovers are invited to stop by the Hotel Rex on Wednesday, August 31st from 5:30 – 7:00 pm for some after-work socializing, networking and libations…the first one’s on us*!

Our FREE “end of summer” celebration is a great opportunity to chat with your colleagues in the organization, network within our rapidly changing industry, and toast the new season of Fall books rolling out next month.

Plus, we’ll be joined by LITQUAKE, and announcing an exciting new partnership that offers our members on-going invitations to special advance-screenings of upcoming feature films–based on books!

As a member you’ll receive a free drink, reduced prices for our monthly luncheons, our monthly MUSE, and access to the large, lively and diverse publishing community–right here in the Bay Area.

In addition, you won’t want to miss:

FREE admission for you and your guests

FREE Bring a Book/Take a Book exchange (first come, first served!)

FREE first drink for current or newly enrolling NCBPMA members

FREE bookmarks for THE HELP, America’s #2 film (based on the book)

FREE bookmarks for SARAH’S KEY, the new novel-to-film, out now

FREE bookmarks for ONE DAY, the upcoming book-to-film

RAFFLE: NCBPMA membership, LitQuake merch, more! ($1 tix)

It’s always hard to say goodbye to summer, especially when you know the busy Fall season is just ahead. So come have fun at NCBPMA’s first Summer Cocktail Celebration!

RSVP to this special event BY NOON MONDAY, AUGUST 29 to Be sure to include your name, any guest names, membership status, and the name(s) of your organization.

*NCBPMA members only


Monday, February 28, 2011, 12:00 to 2:00
Salon Meeting Room at Hotel Rex
562 Sutter Street, San Francisco, CA (between Powell and Mason)

Can’t attend the *sold out* Tools of Change conference February 14-16 in NYC? We’ve got the next best thing for you, at this month’s NCBPMA program!


Get the lowdown on the high points of the conference from a panel of cutting-edge publishing professionals who have recently returned from TOC. They will reveal innovative ways publishers are using new apps and devices to grow their business, the opportunities and challenges of publishing into the global digital world, exciting developments in digital design and production, the promising technology on the horizon, and much more.

ALLEN NOREN is VP Online at O’Reilly Media. He’s been with the company since 1992 when one of his first jobs was to maintain the O’Reilly Gopher site. He was a founding member of the GNN team that built one of the first commercial web portals, helped build Safari Books Online, and started O’Reilly’s successful ebook program. He is currently helping to drive O’Reilly’s new digital efforts. Allen also occasionally edits trade books for O’Reilly, including Hackers & Painters, We the Media, Revolution in the Valley, and
Devices of the Soul. His 2011 TOC Workshop is:

DAVID MARSHALL is Vice President of Editorial and Digital at Berrett-Koehler Publishers. As head of the editorial department, he is responsible for 35-50 new business, personal development, and current affairs books per year, as well as 5-10 new digital products and marketing apps.  David is a software industry veteran with a Harvard MBA (marketing, technology, and international business concentrations). Berrett-Koehler’s digital publishing program includes e-books, video enhanced e-books, self-assessments, games, animations, webinar archives, mobile apps, online training courses, social networking initiatives, and viral marketing Flash movies.  David is also a best-selling author of prompted journals to foster family communication, including The Book Myself, The Books of Us, and What I Love About You (cumulative 650,000 copies sold). Visit him at

Jackie Thompson is Vice President of Trade Sales & Marketing at Nolo. Jackie comes from a family of journalists, teachers, and paper products professionals so she comes to the book business with a practical background. Ms. Thompson has worked with non-fiction books since the 1980’s when she started her career as a university library acquisitions student assistant. After selling approval plans for library wholesalers, she managed national accounts for major publishers in Manhattan. Currently, she manages digital content, book and software sales and marketing.  Her move from New York City to the West Coast gave her the opportunity to work with some of the best independent presses west of the Hudson. Jackie serves on the North Atlantic Books board of directors, helps with Roundtable at PubWest’s National Conference, and volunteers for Girl Scouting.   She lives in the San Francisco Bay Area with her editor husband and two children.  Motto: Carpe Emptor.

Please note: To better serve our membership, we are now photographing select events for archival and promotional purposes. If you plan to attend this event but don’t wish to be filmed, please state this in your RSVP.



Romaine lettuce, hard-boiled egg, avocado, tomato, bacon, blue cheese, diced chicken in a honey-mustard dressing (Please note: Cobb Salad can be prepared with no meat)


Mediterranean Chicken KABOBS
Served with rice pilaf, hummus and grilled pita

All meals include bread and butter, and soda, coffee, and assorted teas. A platter of assorted desserts (lemon bars, cookie and brownies) will be placed in the middle of each table.

RSVP before 5pm on Wednesday, February 23 to Along with your lunch choice, PLEASE include your company name and if you are a member (2011 membership renewals available at the event) or non-member.

If you RSVP and then are unable to attend, to avoid being billed you must submit your cancellation via email three business days prior to the event.

COST: Members $30.00, Non-Members $45.00. Cash/checks only. Sorry, we do not accept credit cards. [Renew your membership or Join at the luncheon and enjoy the discounted Member rate the same day!]

LOCATION: Hotel Rex is located at 562 Sutter Street between Powell and Mason. The nearest BART station is POWELL. For driving directions, visit:

We look forward to seeing you on Monday, February 28!


Adrienne Biggs, President

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Yale Publishing Course/BookExpo Party News

Books & Booze Discount for the Yale Publishing Course

The Books & Booze committee has negotiated a special discount of $750 off the normal fee for the Yale Publishing Course. 

So if you or your company plans to attend  this year, mention Books & Booze when registering and you will pay only $4,245 instead of the normal rate of $4,995.

! Please visit the YPC website for complete details on the course which runs July 18-23. 

Also, look for Fall Books & Booze event details to be announced soon!

Big BookExpo News from NCBPMA-member Cynthia Shannon:

By now you’ve heard that the Stanford Professional Publishing Program will be continued at Yale University. Same life-changing, inspiring, revolutionary agenda. Different campus. Here’s a chance to meet up with your colleagues and classmates – past, present, and future – during BookExpo 2010.

Date: Wednesday, May 26
Time: 5-7 pm
Location: Stecchino, 765 Ninth Avenue between 51 & 52 Street
Features: No-Host Bar, Drink Specials, Light Appetizers

Note: This event is not sponsored by the Yale Publishing Course but an informal gathering of SPPC alumni and their friends. RSVP encouraged but not necessary.

Cynthia Shannon, or 415-782-3119. You can also find more information and RSVP on Facebook.

The Asia Foundation: How Your Vote Made a Difference

Thank you to Wendy Rockett at The Asia Foundation for this exciting update to their recent Choose a Book, Change a Life campaign:

And the winner is… The Tale of Peter Rabbit!

Once the last vote was cast, Books for Asia returned to Mongolia to give every student in the fourth grade class of Khishig-Undur School a copy of The Tale of Peter Rabbit by Beatrix Potter. Watch this video for the students’ “thank you” to YOU for making this happen.

We’d like to thank each and every one of you for your participation. An impressive 10,000 people voted to send a book to a child in need, which means you helped The Asia Foundation raise $10,000! This was made possible by the benevolence of our anonymous donor who pledged $1 for every vote cast. We’d also like to thank We Give Books for their generous donation of the winning book.

To learn more about our Books for Asia programs and how you can continue to help, visit our website or contact Wendy Rockett at or (510) 667-6475, ext. 204. You can also support our work by making a donation .

Job Opening: Publicist, Wilderness Press

Thanks to Mariah Bear and her great Yahoo group, sfpubgroup, for this information. She describes her Yahoo group as “a book (and magazine and online) publishing networking group for folks in the San Francisco Bay Area. Mainly job postings, but some other resource sharing, and the ongoing desire to start getting together again for beers and, as they say, put the ‘pub’ back in publishing.”

Sign up for Mariah’s group at this Yahoo page.

Wilderness Press Seeking Publicist

Wilderness Press, a publisher of outdoor guides based in Berkeley, CA, is looking for a publicist to handle all aspects of promotion and publicity. Founded in 1967, the press is now part of Keen Communications, parent company of Menasha Ridge Press and Clerisy Press. We specialize in books on backpacking, hiking, urban trekking, and other subjects of interest to outdoor enthusiasts. The publicist will work in coordination with the other imprints and may, at times, represent titles from those imprints as well.

The ideal candidate will have experience working for a book publisher and pitching successful ideas to media contacts, retailers, and publishing partners, and following through. Personal knowledge and enthusiasm of the subject areas we publish, including California hiking, backpacking, and outdoor adventuring, is vital. The publicist will report to the Sales Manager and Associate Publisher.

Responsibilities include:

  • Working closely with frontlist as well as backlist authors, and having a thorough understanding of the entire list.
  • General publicity outreach for all books in current list and past seasons—including print, radio, TV and internet outlets (i.e. social media sites, blogs, meet-up groups, etc.)
  • Writing all press materials, including media releases, author bios, collateral material, and catalog copy; reaching out to special interest groups for partnership with events and cross-promotions.
  • Nominating books for regional and national book awards where appropriate.
  • Scheduling book tours/author signings in bookstores, REI locations, and other outlets for a particular book. Having a working knowledge of book events, their demands, and which combination of location/ venue/book will be successful is a must.
  • Working with media needs: facilitating and sending images, text, excerpts, and connecting them with authors for interviews quickly and efficiently.


  • Candidate must be able to create, solid, targeted media lists for each book, based on the author, book topic, market demographics and review possibilities, from print media to radio, TV, and internet opportunities.
  • Ability to blend and prioritize the needs of traditional media with social media outreach, Working knowledge of Cision, Burrells-Luce, or other media database.
  • Top-notch writing and interviewing skills for working with authors and with media.
  • Must be able to work independently, but also as part of a small, close-knit office, and the larger Keen Communications workplace. Will be expected to `hit the ground running’ with little on-the-job training.
  • Must be familiar with Cision, Microsoft Office, Adobe programs, and be able to pick up new software and new media skills quickly.
  • B.A or B.S. required; 2-5 years publicity experience for book publisher preferred.

Full-time. Excellent benefits, including health insurance, sick leave, vacation days, retirement plan after one year.

How to apply:
Send your cover letter and resume to Put the job title in the subject line. Send your cover letter as MS Word attachments or as PDF files only. We will contact you only if we decide to pursue your application.

Yale Publishing Course: The Lowdown

I received the following information about the course this morning from Senior Administrative Assistant Jackie McGrath of the Course. She says positions are filling rapidly so apply soon to save your spot. Are you planning to attend?

Announcing the Yale Publishing Course: Leadership Strategies in a Time of Transition

An intensive, week-long course for the next generation of worldwide leaders in the book, magazine and online publishing industries that provides them with new skills in a time of accelerating change.

July 18 – 23, 2010
On the beautiful, historic campus of Yale University – New Haven, Connecticut
(75 miles North of New York City)

The Yale Publishing Course is designed to bring mid to upper-level professionals together with experts from the publishing world and the Yale faculty to tackle the challenging issues facing publishers today. This program fills the gap as the only high-level program geared to senior managers since the closure of the renowned Stanford Professional Publishing Course (SPPC).  Over three thousand graduates of the SPPC regarded the course as having “changed their lives and prepared them for new opportunities.”  The Yale program will build upon this great tradition, tap the resources of the prestigious Yale University Press and expand the international scope of the course.  At Yale, the course will concentrate more heavily on the business and management aspects of publishing, with a strong emphasis on understanding and utilizing the latest advances in technology.

This is a course – not a conference.  The speakers are Yale faculty and industry leaders who will offer insights into new business models and best practices based on their years of experience. Participants from all over the world will be surrounded by colleagues with similar challenges and will return home energized, inspired and better-informed on how to maximize new opportunities in this time of rapid transition to a more digital, global industry.

The Curriculum
The program will combine plenary sessions with seminars and workshops focused on specific issues and case studies. There will be ample time built into the schedule to allow for questions and for conversations and networking during breaks. More importantly the lecturers will be available for one-on-one meetings with students who can use this opportunity to seek advice on specific issues and challenges that they are facing.

Day One: The State of the Industry
The first day will set the context for the rest of the week and present the themes that will be explored in greater depth over the next days: the challenges that face publishers due to an uncertain economy; the impact of new technology; the need to re-assess traditional business strategies and how to train the next generation of industry leaders.  The sessions will begin with an overview, set in the context of current economic conditions and the global media revolution, of book, magazine, and online publishing worldwide and then strategies for moving forward will be presented.

Day Two: Advances in New Technology
The day will be spent examining and evaluating new technologies and how they influence content, design, production, marketing, and distribution.  Attention will be paid to how consumers are reacting to multi-platform choices and how publishers can leverage their options.  Speakers will distinguish the important technological advances from those that are just noise and will illustrate how the tools available, such as mobile platforms, social networks, free apps, videos, and well-designed websites, can be used to best advantage.

Day Three: Best Practices in Business and Management
Day three will explore ways to guide your staff through a time of economic uncertainty and rapidly changing technology.  Speakers will discuss how to manage creative people across a variety of functions and how to motivate them, encourage them to learn new skills, and help them make the transition to a less traditional and technology-driven environment.  Forward-looking business strategies to improve profitability will be offered and examples of successes will be presented.

Day Four: Publishing as a Global Enterprise
On day four we will concentrate on the challenges and opportunities of expanding into new markets around the world.  The sessions will focus on managing media across multiple platforms, taking into account cultural and economic differences, and how to establish your unique brand internationally.  Legal issues, such as copyright, piracy, and international licensing, will be explored and the difficulties of international distribution and marketing will be illuminated.

Day Five: Looking to the Future
On the final day, speakers will concentrate on how to anticipate and prepare for the future using the information and insights gained over the previous days.  Sessions will include: predicting where the economy is heading; how to anticipate and be best prepared for the next generation of media platforms; how to develop a business plan in multi-platform environment; and how to launch new business ventures within an existing company.

In order to foster a close relationship between lecturers and students, enrollment will be limited to 80 participants.  At the end of the week, participants will have formed a network of global publishing professionals whose friendship will endure well beyond their time at Yale.

The tuition fee of $4995 includes Course materials, daily breakfasts, lunches, snacks, receptions, and dinner on three nights. Other evenings will allow time to explore the many fine restaurants within walking distance of the hotel.  Housing is not included in the tuition fee: a special rate of $89/night for Course participants is available at the recently renovated New Haven Hotel ( Those wishing to arrive a day early or stay an additional day will receive the same special rate.

To apply, visit

For more information, visit