The December Monthly Muse is out!

Check out the latest issue of NCBPMA’s Monthly Muse.


NCBPMA Summer Cocktail Celebration

It’s the first-ever NCBPMA Summer Cocktail Celebration!  You and your fellow booklovers are invited to stop by the Hotel Rex on Wednesday, August 31st from 5:30 – 7:00 pm for some after-work socializing, networking and libations…the first one’s on us*!

Our FREE “end of summer” celebration is a great opportunity to chat with your colleagues in the organization, network within our rapidly changing industry, and toast the new season of Fall books rolling out next month.

Plus, we’ll be joined by LITQUAKE, and announcing an exciting new partnership that offers our members on-going invitations to special advance-screenings of upcoming feature films–based on books!

As a member you’ll receive a free drink, reduced prices for our monthly luncheons, our monthly MUSE, and access to the large, lively and diverse publishing community–right here in the Bay Area.

In addition, you won’t want to miss:

FREE admission for you and your guests

FREE Bring a Book/Take a Book exchange (first come, first served!)

FREE first drink for current or newly enrolling NCBPMA members

FREE bookmarks for THE HELP, America’s #2 film (based on the book)

FREE bookmarks for SARAH’S KEY, the new novel-to-film, out now

FREE bookmarks for ONE DAY, the upcoming book-to-film

RAFFLE: NCBPMA membership, LitQuake merch, more! ($1 tix)

It’s always hard to say goodbye to summer, especially when you know the busy Fall season is just ahead. So come have fun at NCBPMA’s first Summer Cocktail Celebration!

RSVP to this special event BY NOON MONDAY, AUGUST 29 to Be sure to include your name, any guest names, membership status, and the name(s) of your organization.

*NCBPMA members only

5th Annual NCBPMA BEA Brown Bag Lunch

If you didn’t  make it to Book Expo this year, you’ll want to attend  the **free** 5th annual NCBPMA ‘BEA Brown Bag Lunch’ on Wednesday, at  Noon on June 8! Folks from Chronicle Books, Berrett Koehler, New World  Library and others will offer their best takeaways (and industry dish)  from this year’s conference.

Join us at the offices of Jossey-Bass, a Wiley Imprint, located at 989 Market St. (Floor 4 in the Grouper conference room) on June 8 from  12noon – 2:00 p.m.

Please remember to bring your own lunch as food and drink will not be  provided at this annual free brown bag event.

Parking lots are located behind the building, which you can enter via  Stevenson or Jessie. The closest BART stop is Powell, a 5-minuteish  walk to the Jossey-Bass office.

RSVP by June 7 to

The Asia Foundation: How Your Vote Made a Difference

Thank you to Wendy Rockett at The Asia Foundation for this exciting update to their recent Choose a Book, Change a Life campaign:

And the winner is… The Tale of Peter Rabbit!

Once the last vote was cast, Books for Asia returned to Mongolia to give every student in the fourth grade class of Khishig-Undur School a copy of The Tale of Peter Rabbit by Beatrix Potter. Watch this video for the students’ “thank you” to YOU for making this happen.

We’d like to thank each and every one of you for your participation. An impressive 10,000 people voted to send a book to a child in need, which means you helped The Asia Foundation raise $10,000! This was made possible by the benevolence of our anonymous donor who pledged $1 for every vote cast. We’d also like to thank We Give Books for their generous donation of the winning book.

To learn more about our Books for Asia programs and how you can continue to help, visit our website or contact Wendy Rockett at or (510) 667-6475, ext. 204. You can also support our work by making a donation .

Yale Publishing Course: The Lowdown

I received the following information about the course this morning from Senior Administrative Assistant Jackie McGrath of the Course. She says positions are filling rapidly so apply soon to save your spot. Are you planning to attend?

Announcing the Yale Publishing Course: Leadership Strategies in a Time of Transition

An intensive, week-long course for the next generation of worldwide leaders in the book, magazine and online publishing industries that provides them with new skills in a time of accelerating change.

July 18 – 23, 2010
On the beautiful, historic campus of Yale University – New Haven, Connecticut
(75 miles North of New York City)

The Yale Publishing Course is designed to bring mid to upper-level professionals together with experts from the publishing world and the Yale faculty to tackle the challenging issues facing publishers today. This program fills the gap as the only high-level program geared to senior managers since the closure of the renowned Stanford Professional Publishing Course (SPPC).  Over three thousand graduates of the SPPC regarded the course as having “changed their lives and prepared them for new opportunities.”  The Yale program will build upon this great tradition, tap the resources of the prestigious Yale University Press and expand the international scope of the course.  At Yale, the course will concentrate more heavily on the business and management aspects of publishing, with a strong emphasis on understanding and utilizing the latest advances in technology.

This is a course – not a conference.  The speakers are Yale faculty and industry leaders who will offer insights into new business models and best practices based on their years of experience. Participants from all over the world will be surrounded by colleagues with similar challenges and will return home energized, inspired and better-informed on how to maximize new opportunities in this time of rapid transition to a more digital, global industry.

The Curriculum
The program will combine plenary sessions with seminars and workshops focused on specific issues and case studies. There will be ample time built into the schedule to allow for questions and for conversations and networking during breaks. More importantly the lecturers will be available for one-on-one meetings with students who can use this opportunity to seek advice on specific issues and challenges that they are facing.

Day One: The State of the Industry
The first day will set the context for the rest of the week and present the themes that will be explored in greater depth over the next days: the challenges that face publishers due to an uncertain economy; the impact of new technology; the need to re-assess traditional business strategies and how to train the next generation of industry leaders.  The sessions will begin with an overview, set in the context of current economic conditions and the global media revolution, of book, magazine, and online publishing worldwide and then strategies for moving forward will be presented.

Day Two: Advances in New Technology
The day will be spent examining and evaluating new technologies and how they influence content, design, production, marketing, and distribution.  Attention will be paid to how consumers are reacting to multi-platform choices and how publishers can leverage their options.  Speakers will distinguish the important technological advances from those that are just noise and will illustrate how the tools available, such as mobile platforms, social networks, free apps, videos, and well-designed websites, can be used to best advantage.

Day Three: Best Practices in Business and Management
Day three will explore ways to guide your staff through a time of economic uncertainty and rapidly changing technology.  Speakers will discuss how to manage creative people across a variety of functions and how to motivate them, encourage them to learn new skills, and help them make the transition to a less traditional and technology-driven environment.  Forward-looking business strategies to improve profitability will be offered and examples of successes will be presented.

Day Four: Publishing as a Global Enterprise
On day four we will concentrate on the challenges and opportunities of expanding into new markets around the world.  The sessions will focus on managing media across multiple platforms, taking into account cultural and economic differences, and how to establish your unique brand internationally.  Legal issues, such as copyright, piracy, and international licensing, will be explored and the difficulties of international distribution and marketing will be illuminated.

Day Five: Looking to the Future
On the final day, speakers will concentrate on how to anticipate and prepare for the future using the information and insights gained over the previous days.  Sessions will include: predicting where the economy is heading; how to anticipate and be best prepared for the next generation of media platforms; how to develop a business plan in multi-platform environment; and how to launch new business ventures within an existing company.

In order to foster a close relationship between lecturers and students, enrollment will be limited to 80 participants.  At the end of the week, participants will have formed a network of global publishing professionals whose friendship will endure well beyond their time at Yale.

The tuition fee of $4995 includes Course materials, daily breakfasts, lunches, snacks, receptions, and dinner on three nights. Other evenings will allow time to explore the many fine restaurants within walking distance of the hotel.  Housing is not included in the tuition fee: a special rate of $89/night for Course participants is available at the recently renovated New Haven Hotel ( Those wishing to arrive a day early or stay an additional day will receive the same special rate.

To apply, visit

For more information, visit

Heyday Books Kicks Off a Special Promotion with Tons of Giveaways!

As a beloved Bay Area naturalist and California Academy scientist,  John Muir Laws is excited to show off the bountiful beauty of the Bay Area. To celebrate the launch of his new pocket guides, he is leading the charge to get every single person in the San Francisco Bay Area to become a fan of nature!!

Heyday Books has launched a major campaign for readers to get involved and is offering mega prizes to nature lovers. It’s super easy to enter. All you have to do is register with Heyday Books on Facebook or Twitter. If you send in your mailing address, Heyday will automatically send you free pins, stickers, and cards as a big THANK YOU for getting involved. John Muir Laws has even agreed to donate several of his original artwork, as well as lead hikes with the winners of our giveaway!!!

For more information, visit the webpage for the public giveaway:

If you’re curious, here’s info about the new pocket guide:

And info about John Muir Laws:

Go Nature!

Sign Up Now for Our February Program: SECRETS OF A BRANDING GURU

Wednesday February 17, 2010, 12:30 to 2:30
Salon Meeting Room at Hotel Rex
562 Sutter Street, San Francisco, CA (between Powell and Mason)


Join us this month for an exciting presentation on branding co-produced by NCBPMA and the American Society of Journalists and Authors (ASJA). Branding is critical to long-term marketing success, but how do you go about building a winning brand, and why do some brands take off and others tank?

Robert Friedman, founder of Fearless Branding, will deconstruct a few of the most effective branding campaigns and reveal key take-away lessons from them. He’ll also discuss the top principles of strong branding, the branding mistakes that even experienced marketers make, and how branding concepts can be best applied to the publishing world.

Our speaker:
Robert Friedman is the founder of Fearless Branding. He has nearly 20 years of branding and marketing experience. His clients have included Nestle’s Coffee-mate and NesQuik brands and One World Networks’ fitness and beauty products. As Brand Manager on Kraft’s $330 million The Budget Gourmet frozen food brand, Robert was responsible for new product introductions and the development of annual marketing plans.

Our event co-producer:
Founded in 1948, the American Society of Journalists and Authors (ASJA) is the nation’s professional organization of independent nonfiction writers. Its membership consists of more than 1,400 outstanding freelance writers of magazine articles, trade books, and many other forms of nonfiction writing, each of whom has met ASJA’s exacting standards of professional achievement. ASJA brings leadership in establishing professional and ethical standards,
and in recognizing and encouraging the pursuit of excellence in nonfiction writing. ASJA headquarters are in New York City and the Society has six active regional chapters, including Northern California.

Please RSVP BEFORE 5pm Friday February 12, 2010 to with your lunch choice:

1. Seared chicken with risotto and sautéed baby arugula with mushroom marsala sauce
2. Cream cheese and portabella mushroom tempura with mashed potatoes and oven dried tomatoes and garlic aioli. This can be made into a vegan entrée, please note if that is your preference.

All meals include dessert (chocolate molten cake with berry compote), bread and butter, and soda, coffee, and assorted teas.

NCBPMA Members (and ASJA special guests this event only): $30.00
Non-members: $45.00

Payable at the event by cash or check made out to NCBPMA. We cannot accept credit cards, sorry. RSVP cancellations must be received at least 3 busines days prior to the event or you will be billed. Thank you for your understanding.

Hotel Rex is located at 562 Sutter Street between Powell and Mason. The nearest BART station is POWELL. For driving directions, visit:

We look forward to seeing you there!
Adrienne Biggs, VP
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