The December Monthly Muse is out!

Check out the latest issue of NCBPMA’s Monthly Muse.


NCBPMA Summer Cocktail Celebration

It’s the first-ever NCBPMA Summer Cocktail Celebration!  You and your fellow booklovers are invited to stop by the Hotel Rex on Wednesday, August 31st from 5:30 – 7:00 pm for some after-work socializing, networking and libations…the first one’s on us*!

Our FREE “end of summer” celebration is a great opportunity to chat with your colleagues in the organization, network within our rapidly changing industry, and toast the new season of Fall books rolling out next month.

Plus, we’ll be joined by LITQUAKE, and announcing an exciting new partnership that offers our members on-going invitations to special advance-screenings of upcoming feature films–based on books!

As a member you’ll receive a free drink, reduced prices for our monthly luncheons, our monthly MUSE, and access to the large, lively and diverse publishing community–right here in the Bay Area.

In addition, you won’t want to miss:

FREE admission for you and your guests

FREE Bring a Book/Take a Book exchange (first come, first served!)

FREE first drink for current or newly enrolling NCBPMA members

FREE bookmarks for THE HELP, America’s #2 film (based on the book)

FREE bookmarks for SARAH’S KEY, the new novel-to-film, out now

FREE bookmarks for ONE DAY, the upcoming book-to-film

RAFFLE: NCBPMA membership, LitQuake merch, more! ($1 tix)

It’s always hard to say goodbye to summer, especially when you know the busy Fall season is just ahead. So come have fun at NCBPMA’s first Summer Cocktail Celebration!

RSVP to this special event BY NOON MONDAY, AUGUST 29 to Be sure to include your name, any guest names, membership status, and the name(s) of your organization.

*NCBPMA members only

New Village Press Seeks Fun-loving Part-Time Book Publicist

New Village Press, a public-benefit, non-fiction trade book publisher based in Oakland, is ready to hire a high-spirited marketing maven and book publicist. Required: ability to envision brilliant book promotion strategies and efficiently manage the complexities of producing major launch events, while writing pre-sales tip sheets for the subsequent season, booking radio and readings, and finessing sales of longtail backlist.

New Village loves to play—block party book launches, dance party book launches, prison poet postcard campaigns! If your style is lively, eclectic and progressive and you can be as passionate sending traditional news releases as experimenting online you are the perfect candidate. With several significant books coming out in the current spring season, the Press is engaged in diverse campaigns in the US and Canada. Publicist will work with non-profits and arts organizations in addition to the traditional book trade.

Freelancers as well as those seeking a salaried position please apply. Come beat the drum for this publisher of inspired, educational, community-building books about social justice, urban ecology and the arts.

Please respond with resume, references, and writing samples/URLs to:

Lynne Elizabeth
New Village Press
PO Box 3049
Oakland, CA 94609 USA



AUTHOR BOOK TOURS: Who’s Still Doing Them – And Why You Should Be, Too!

Note: We’ve addressed the issues that some of you raised related to the food and service at The Rex in 2010, and feel confident that this new year will bring some positive changes that will help keep everyone happy! –The Board

RSVP before 5pm on Wednesday, January 26 to Along with your lunch choice, PLEASE include your company name and membership status.


Monday, January 31, 2011, 12:00 to 2:00
Salon Meeting Room at Hotel Rex
562 Sutter Street, San Francisco, CA (between Powell and Mason)

Who’s still doing them–and why you should be, too!

There’s a reason the San Francisco Bay Area maintains its appeal as a prime destination for touring authors–we’re a highly literate part of the country (SF was just named #6 nationwide!) with some of the best independent booksellers around. Our major daily is one of the few in the country that still has a stand alone Book Review section, and our media escorts are legendary. Naomi Epel, David Golia and Kathi Kamen Goldmark are among the best in the biz; they’ve escorted authors like Ruth Reichel, B.B. King, and Alexander McCall Smith, to name just a few.

Join us as we usher in the new year with a conversation about how a key part of book publishing and promotion–author book tours–are changing. We’ll hear how escorts are continuing to work with publishers and authors, what really are the best regional outlets for fiction and nonfiction authors, and how publicists can better partner and strategize with–and in some cases, learn from–media escorts.

Bonus for Attendees: Naomi Epel has generously agreed to share her local media list with all who attend!

NAOMI EPEL, Naomi Epel & Associates
In 1988 Naomi dropped out of grad school to start her own literary escort service after apprenticing with Joyce Cole and discovering that she could learn more directly from the authors than from reading their books for classes. She used her time behind the wheel to find out how the creative process really worked and produced two books, Writers Dreaming and The Observation Deck, by interviewing ?authors on their off time for her radio shows DreamTalk, BookTalk and Cover to Cover. Prior to 1988, Naomi had many careers including geneticist, private investigator, dream worker and market researcher. She is currently working on a book about the alphabet.

DAVID GOLIA, Golia Media Services
After spending many years bartending and playing music for drunks, David Golia needed a job. Kathi Kamen Goldmark, said “Hey come work for me!? I babysit authors who are here on book tour. It’s just like bartending and playing music for drunks but the people you work with are a lot smarter.” When Kathi decided to become a famous author herself, David took over helm and Golia Media Services was born. GMS is going into its 11th year and although there are fewer authors out on tour, David says, “It’s still a lot of fun.”

MODERATOR: Kathi Kamen Goldmark, a former media escort, will moderate this discussion which is sure to include some of the best stories ever. Kathi has worked on publicity campaigns for nearly every major publisher. She is the author of one novel, And My Shoes Keep Walking Back to You; has co-authored or contributed to numerous other books; and writes BookPage’s Author Enablers column with her husband, Sam Barry. Kathi is the founder and a member of the Rock Bottom Remainders, producer of the radio show West Coast Live, and winner of the 2008 Women’s National Book Association Award. She lives in San Francisco. Visit her at

Please note: To better serve our membership, we are now photographing select events for archival and promotional purposes. If you plan to attend this event but do not wish to be filmed, please state this preference when you RSVP.



1. Cobb SALAD
Romaine lettuce, hard-boiled egg, avocado, tomato, bacon, blue cheese, diced chicken in a honey-mustard dressing (Please note: Cobb Salad can be prepared with no meat, please request in your RSVP.)

2. Grilled SALMON
Filet with white truffle risotto, tomato beurre blanc

All meals include bread and butter, and soda, coffee, and assorted teas. A platter of cookies and lemon bars will be placed in the middle of each table for dessert.

RSVP before 5pm on Wednesday, January 26 to Along with your lunch choice, PLEASE include your company name and current membership status.

If you RSVP and then are unable to attend, to avoid being billed you must submit your cancellation via email three business days prior to the event.

COST: Members $30.00, Non-Members $45.00. Cash/checks only. Sorry, we do not accept credit cards.

LOCATION: Hotel Rex is located at 562 Sutter Street between Powell and Mason. The nearest BART station is POWELL. For driving directions, visit

We look forward to seeing you on Monday, January 31!

Job Opening: Marketing and Publicity Director, Heyday Books

The marketing and publicity director at Heyday is responsible for overseeing the promotion of all Heyday titles and ensuring visibility for the organization as a whole.

You report directly to the publisher, and comprise an equal third of the sales and marketing department: the other two include the sales manager and the events and outreach director. A permanent, part-time sales and marketing consultant is on staff to help train and offer guidance, but not to supervise. You will be expected to be able to work independently but also as part of a close-knit team, and—with the help of the publisher and the sales consultant—to prioritize your time effectively according to the needs of the company.

The ideal candidate will be expected to:

• Build and maintain relationships with traditional and online media outlets
• Coordinate media interviews, develop media contact lists, pitch media, coach authors, and track and report all media coverage for approx. twelve frontlist titles per season and all backlist titles
• Brainstorm and implement creative ideas for capturing traditional and online media attention
• Solicit blurbs for individual titles
• Meet with authors to gather information, participate in long-term planning, and make recommendations for creating media opportunities
• Manage author relations to leverage author expertise and contacts to maximize publicity
• Project manage the creation of Heyday’s seasonal catalog
• Write marketing copy, including back cover copy, press release copy, and catalog copy
• Coordinate the creation of marketing materials such as galleys, blads, postcards, and flyers
• Attend Heyday events and industry related trade shows and conferences
• Submit award entries for individual titles as well as for the organization
• Create and adhere to the sales and marketing budget
• Work with Heyday Board of Directors, as needed
• Work on special projects, as needed
• Maintain website and regularly update with new content each season
• Manage and grow Heyday’s online community via social media platforms
• Create and distribute monthly e-newsletter
• Supervise and work with interns throughout the year

The position is 40+ hours per week.

Preferred qualifications:
• Two years’ experience in public relations/publicity, marketing, or the book industry
• Strong writing, communication, and organizational skills
• Proficiency with Microsoft Office required (Mac platform)
• Experience with Dreamweaver, Photoshop, Filemaker, and blogging software a plus
• Experience with social networking tools and basic knowledge of HTML required
• Comfortable speaking with representatives of the media on the phone or in person

If you are interested in this position, please send a cover letter and resume to

Heyday is an independent, nonprofit publisher and unique cultural institution. We promote widespread awareness and celebration of California’s many cultures, landscapes, and boundary-breaking ideas. Through our well-crafted books, public events, and innovative outreach programs we are building a vibrant community of readers, writers, and thinkers.

How to Use Webinars & Teleseminars to Promote Authors and Sell Books

Apologies for the late notice…RSVP to by Noon on Monday, Sept 20 with your membership status and lunch choice!

Webinars and teleseminars let authors and publishers market directly to consumers and tap into the right audiences. Unlike traditional media, authors and publishers retain editorial control and have the freedom to home in on just the right messages. They also allow authors to have in-depth discussions with their readers, and are a great way to virtually tour an author without the expense of hitting the road.

So, how do you produce and market webinars and teleseminars? What technology do you need? How much content should you give away in them? Which authors are best suited for them? How can you maximize book sales? We’ll discuss all of this and more in this fun and informative program on Wednesday, September 22, 12-2pm.


Carolyn Miller Carlstroem is senior marketing manager at John Wiley & Sons, responsible for the Jossey-Bass Business, Professional Management and Public Health lists as well as the Pfeiffer Training brand. Some of the best-selling authors published by Jossey-Bass and Pfeiffer include Patrick Lencioni (Five Dysfunctions of a Team), Jim Kouzes and Barry Posner (The Leadership Challenge), Charlene Li (Open Leadership) and Bill George (True North). Jossey-Bass, Pfeiffer and John Wiley & Sons have been at the forefront of marketing through virtual events, producing everything from free webinars for individual authors to multi-author, online conferences.

Suzanna Gratz is the founder of Inspiring Promotions, a public relations and media consulting agency dedicated to promoting the best authors and speakers in the genres of health, human potential and inspiration. Suzanna regularly coordinates teleseminars with authors and experts across the U.S. Clients include the Institute of Noetic Sciences and The Chopra Center as well as New York Times best-selling author Marci Shimoff, actress and nutritional guru Mariel Hemingway, 2010 Qigong Master Chunyi Lin, and international speakers Dr. David Daniels of Stanford University and Rick Hanson, PhD.

Suzanna has had a long career promoting the arts, education, ecology and spirituality. She was the Director of New Moon Foundation on the Big Island of Hawaii, the Director of the Maloof Foundation for the Arts, and the Assistant to the Director of the Ruth Chandler Williamson Gallery at Scripps College, both in Southern California. Closer to home, she was instrumental in the promotional improvements at The Oakland Museum of California and the Sausalito Art Walk. She is also the founder of ArtMuse Online Gallery, a revolutionary new medium promoting international artists into homes and businesses worldwide through online HDTV technology. Suzanna has a degree in Business Management from Hesser College and is an alum of Mills College in Oakland.

Mary Reynolds-Thompson is an award-winning writer, certified professional coach, and poetry and journal facilitator. Before becoming a life coach in 2001, Mary served as a copywriter and creative director for a host of international companies, including Hallmark, Starbucks, and Harrods. She is an expert brander and marketer, having, among other things, named the movie French Kiss, starring Kevin Kline and Meg Ryan.

Today, as founder of Write the Damn Book, Mary regularly produces and hosts
teleseminars with authors and experts in the fields of writing and publishing as she guides writers on the heroic journey from procrastination to publication. She is a regular workshop director for the International Women’s Writing Guild and serves on the faculty for the Center of Journal Therapy and on the council for the International Association of Journal Writing.  Mary is also founder of Awakening the Eco-Soul, and her writings on eco-spirituality have appeared in numerous publications and three anthologies. She is author of two books: Awakening the Eco-Soul: A Journey through Five Archetypes of the Earth, and Reclaiming Your Inner Wild: 52 Reflections for an Eco-Centric World. Mary can be reached through her two websites: and

has been a book publicist for nearly a decade. In 2007, after a lengthy tenure at Oakland-based New Harbinger Publications, she launched her own firm. From The Oprah Winfrey Show to NPR to, she has landed media that places authors in the national spotlight and gets people talking about their books. Visit her at

Please remember to RSVP to by Noon on Monday, September 20 with your membership status and lunch choice:

Grilled Pesto Chicken SANDWICH with brie cheese and hand cut French fries
Roasted vegetable and feta CALZONE with roasted tomato sauce

All meals include bread, soda, coffee and assorted teas. An assortment of cookies and lemon bars will be placed in the middle of each table for dessert.

NCBPMA Members: $30.00 Non-members: $45.00
Payable at the event by cash or check made out to NCBPMA. Sorry, we cannot accept credit cards. RSVP cancellations must be received at least 3 business days prior to the event (by Monday, September 20 by Noon) or you will be billed. Thank you for understanding.

Hotel Rex is located at 562 Sutter Street between Powell and Mason. The nearest BART station is POWELL. For driving directions, visit:

And remember: don’t miss the first half-hour of each event, which is your opportunity to meet and mingle with members, colleagues, visitors and our special guest speakers!

We look forward to seeing you on September 22.

Adrienne Biggs, VP
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How to Effectively Empower Social Media and Use Offline and Online PR to Boost Your Book’s Visibility

So many choices, so little time…Paper or plastic, cash or credit, hardcover or e-Reader, bookstore or Amazon? And for authors, publishers, marketers and publicists, add “social or traditional media” to the list of life’s choices. The good news? This last option isn’t either/or, but a blend of why/how/when.

Join us at 12-2pm on Thursday, July 15th when we welcome book promotion experts Nettie Hartsock (online media) and Peg Booth (traditional media) for a candid and practical discussion about the latest tools and practices for promoting books, specifically:

* What’s working and what’s not?

* How traditional publicists work in tandem with online PR folks for better success.

* How to use Twitter effectively to find book clubs and book reviewers.

* Resources to use for finding direct media contacts on Twitter and Twitter

* How to use your blog to boost your visibility to media, book folks and new readers.

* How to use social media to drive more people to your offline radio/media/book signing events and why these traditional promotion options
still matter.

The Hartsock Agency is a full service online strategy firm. Nettie is a member of Social Media Today, WOMMA and ONA. Nettie’s clients have been seen by millions on YouTube, as well as features on DailyKos, DailyCandy,, New York Times,, Entreprenuer, Pink,,, Wall St. Journal, and BlogCritics. Her client base spans best-selling authors from publishers including HarperCollins, Penguin, Wiley, Random House, Berrett-Koehler, and Simon & Schuster. Nettie launched her website in 1996.

For over 26 years, Peg Booth has been working in marketing, sales, and publicity.  She started in book PR with the esteemed Arielle Ford and then formed her own PR firm, Booth Media Group, in Carlsbad, CA in 1998.  Their focus is non-fiction and she’s had the honor of working with first-time authors in addition to New York Times bestselling authors such as Dr. Deepak Chopra, Jack Canfield and Mark Victor Hansen, Ken Blanchard, Dr. Bernie Siegel, John Perkins, and Greg Palast.

Please remember to RSVP by Friday, July 9 to with your membership status and lunch choice:

Grilled Chicken Provencal chicken breast with tomato and caper sauce, brown rice pilaf and roasted veggies
Roasted Mediterranean vegetable-grilled flatbread with roasted garlic and goat cheese with aged balsamic reduction (this can be vegan)

All meals include bread, soda, coffee and assorted teas. Cookies and lemon bars will be placed in the middle of each table for dessert.

NCBPMA Members: $30.00 Non-members: $45.00
Payable at the event by cash or check made out to NCBPMA. Sorry, we cannot accept credit cards. RSVP cancellations must be received at least 3 business days prior to the event (by Monday, July 12, 5pm) or you will be billed. Thank you for understanding.

Hotel Rex is located at 562 Sutter Street between Powell and Mason. The nearest BART station is POWELL. For driving directions, visit:

And remember: don’t miss the first half-hour of each event, which is your opportunity to meet and mingle with members, colleagues, visitors, and our special guest speakers!

We look forward to seeing you in July,

Adrienne Biggs, VP
Want our Newsletter? Info here
Fan and communicate with us on Facebook:
Follow and connect with us on Twitter: