Monday, February 28, 2011, 12:00 to 2:00
Salon Meeting Room at Hotel Rex
562 Sutter Street, San Francisco, CA (between Powell and Mason)

Can’t attend the *sold out* Tools of Change conference February 14-16 in NYC? We’ve got the next best thing for you, at this month’s NCBPMA program!


Get the lowdown on the high points of the conference from a panel of cutting-edge publishing professionals who have recently returned from TOC. They will reveal innovative ways publishers are using new apps and devices to grow their business, the opportunities and challenges of publishing into the global digital world, exciting developments in digital design and production, the promising technology on the horizon, and much more.

ALLEN NOREN is VP Online at O’Reilly Media. He’s been with the company since 1992 when one of his first jobs was to maintain the O’Reilly Gopher site. He was a founding member of the GNN team that built one of the first commercial web portals, helped build Safari Books Online, and started O’Reilly’s successful ebook program. He is currently helping to drive O’Reilly’s new digital efforts. Allen also occasionally edits trade books for O’Reilly, including Hackers & Painters, We the Media, Revolution in the Valley, and
Devices of the Soul. His 2011 TOC Workshop is:

DAVID MARSHALL is Vice President of Editorial and Digital at Berrett-Koehler Publishers. As head of the editorial department, he is responsible for 35-50 new business, personal development, and current affairs books per year, as well as 5-10 new digital products and marketing apps.  David is a software industry veteran with a Harvard MBA (marketing, technology, and international business concentrations). Berrett-Koehler’s digital publishing program includes e-books, video enhanced e-books, self-assessments, games, animations, webinar archives, mobile apps, online training courses, social networking initiatives, and viral marketing Flash movies.  David is also a best-selling author of prompted journals to foster family communication, including The Book Myself, The Books of Us, and What I Love About You (cumulative 650,000 copies sold). Visit him at

Jackie Thompson is Vice President of Trade Sales & Marketing at Nolo. Jackie comes from a family of journalists, teachers, and paper products professionals so she comes to the book business with a practical background. Ms. Thompson has worked with non-fiction books since the 1980’s when she started her career as a university library acquisitions student assistant. After selling approval plans for library wholesalers, she managed national accounts for major publishers in Manhattan. Currently, she manages digital content, book and software sales and marketing.  Her move from New York City to the West Coast gave her the opportunity to work with some of the best independent presses west of the Hudson. Jackie serves on the North Atlantic Books board of directors, helps with Roundtable at PubWest’s National Conference, and volunteers for Girl Scouting.   She lives in the San Francisco Bay Area with her editor husband and two children.  Motto: Carpe Emptor.

Please note: To better serve our membership, we are now photographing select events for archival and promotional purposes. If you plan to attend this event but don’t wish to be filmed, please state this in your RSVP.



Romaine lettuce, hard-boiled egg, avocado, tomato, bacon, blue cheese, diced chicken in a honey-mustard dressing (Please note: Cobb Salad can be prepared with no meat)


Mediterranean Chicken KABOBS
Served with rice pilaf, hummus and grilled pita

All meals include bread and butter, and soda, coffee, and assorted teas. A platter of assorted desserts (lemon bars, cookie and brownies) will be placed in the middle of each table.

RSVP before 5pm on Wednesday, February 23 to Along with your lunch choice, PLEASE include your company name and if you are a member (2011 membership renewals available at the event) or non-member.

If you RSVP and then are unable to attend, to avoid being billed you must submit your cancellation via email three business days prior to the event.

COST: Members $30.00, Non-Members $45.00. Cash/checks only. Sorry, we do not accept credit cards. [Renew your membership or Join at the luncheon and enjoy the discounted Member rate the same day!]

LOCATION: Hotel Rex is located at 562 Sutter Street between Powell and Mason. The nearest BART station is POWELL. For driving directions, visit:

We look forward to seeing you on Monday, February 28!


Adrienne Biggs, President

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How to Effectively Empower Social Media and Use Offline and Online PR to Boost Your Book’s Visibility

So many choices, so little time…Paper or plastic, cash or credit, hardcover or e-Reader, bookstore or Amazon? And for authors, publishers, marketers and publicists, add “social or traditional media” to the list of life’s choices. The good news? This last option isn’t either/or, but a blend of why/how/when.

Join us at 12-2pm on Thursday, July 15th when we welcome book promotion experts Nettie Hartsock (online media) and Peg Booth (traditional media) for a candid and practical discussion about the latest tools and practices for promoting books, specifically:

* What’s working and what’s not?

* How traditional publicists work in tandem with online PR folks for better success.

* How to use Twitter effectively to find book clubs and book reviewers.

* Resources to use for finding direct media contacts on Twitter and Twitter

* How to use your blog to boost your visibility to media, book folks and new readers.

* How to use social media to drive more people to your offline radio/media/book signing events and why these traditional promotion options
still matter.

The Hartsock Agency is a full service online strategy firm. Nettie is a member of Social Media Today, WOMMA and ONA. Nettie’s clients have been seen by millions on YouTube, as well as features on DailyKos, DailyCandy,, New York Times,, Entreprenuer, Pink,,, Wall St. Journal, and BlogCritics. Her client base spans best-selling authors from publishers including HarperCollins, Penguin, Wiley, Random House, Berrett-Koehler, and Simon & Schuster. Nettie launched her website in 1996.

For over 26 years, Peg Booth has been working in marketing, sales, and publicity.  She started in book PR with the esteemed Arielle Ford and then formed her own PR firm, Booth Media Group, in Carlsbad, CA in 1998.  Their focus is non-fiction and she’s had the honor of working with first-time authors in addition to New York Times bestselling authors such as Dr. Deepak Chopra, Jack Canfield and Mark Victor Hansen, Ken Blanchard, Dr. Bernie Siegel, John Perkins, and Greg Palast.

Please remember to RSVP by Friday, July 9 to with your membership status and lunch choice:

Grilled Chicken Provencal chicken breast with tomato and caper sauce, brown rice pilaf and roasted veggies
Roasted Mediterranean vegetable-grilled flatbread with roasted garlic and goat cheese with aged balsamic reduction (this can be vegan)

All meals include bread, soda, coffee and assorted teas. Cookies and lemon bars will be placed in the middle of each table for dessert.

NCBPMA Members: $30.00 Non-members: $45.00
Payable at the event by cash or check made out to NCBPMA. Sorry, we cannot accept credit cards. RSVP cancellations must be received at least 3 business days prior to the event (by Monday, July 12, 5pm) or you will be billed. Thank you for understanding.

Hotel Rex is located at 562 Sutter Street between Powell and Mason. The nearest BART station is POWELL. For driving directions, visit:

And remember: don’t miss the first half-hour of each event, which is your opportunity to meet and mingle with members, colleagues, visitors, and our special guest speakers!

We look forward to seeing you in July,

Adrienne Biggs, VP
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