Publishing attracts a wide variety of talented, creative and ambitious people, and many of them are under the age of 30. In this section, we highlight 12 people of the next generation of publishing to get a fresh perspective.
As Digital Community Builder at Berrett-Koehler, Bonnie Kaufman is placed at the forefront of digital publishing. “I get to keep up with new advances – from Scribd to the Kindle and other e-readers,” she explains. “Right now, I’m primarily focused on Social Networks, getting Berrett-Koehler and our authors active on Facebook, YouTube, Scribd, and other online venues. More people are getting accustomed to user-generated content and to having a say in what they read, view, and hear.”
Though this is her first job in publishing, Bonnie had a “really great” editorial internship at MacAdam/Cage, and worked as an Assistant to the Managing Editor for Sugar, Inc., an internet publishing company with multiple unique lifestyle and entertainment websites, where she tagged celebrities in photos, wrote blog entries, and organized content. The combination of editorial and electronic experience, as well as her enthusiasm to learn, prepared her perfectly for her current position at Berrett-Koehler. She has been with the company since June 2008.
The best jobs after college are the ones that expose entry level employees to all layers of the industry, and Bonnie is getting just that. Though her team technically falls in the editorial department, Bonnie gets a comprehensive view of the entire publishing process – from acquisition to editorial to production, sales, and marketing.
“Being able to see the whole picture and learn from trends is a totally new experience,” she says. And as if that weren’t enough, all of the books at BK are “super interesting and informative, so I’m constantly learning from them and from their authors.”
Berrett-Koehler is an independent publisher in San Francisco dedicated to an ambitious mission: Creating a World that Works for All. “Everyone here practices what they preach, and I really feel lucky to work in a mission-driven environment,” says Bonnie.
Originally from Woodland Hills, California, Bonnie has been in San Francisco for the past 14 months. “Though I live in the Inner Richmond now, I used to live in NOPA, which is a great neighborhood. Hanging out in Alamo Square Park, having lunch and drinks at Bean Bag Café on Hayes & Divisadero, and all the bars along Divisadero make for a fun night out. I’m also a big fan of all the restaurants in the Inner Sunset.”
Though she sees the impact of digitization on traditional publishing, Bonnie does not have an electronic reader. Though she agrees that there’s “certainly a push towards digital [publishing],” she says she remains “old-school” in her love of a physical book, “complete with dog-ears and margin notes!” she grins. “I think those will always be around.” The first book that became one of her favorite: The World According to Garp by John Irving.
When you run into Bonnie at the Publishing Palooza, you may want to ask her about The Media Consortium.