To usher in the release of Change the World for Ten Bucks: Small Actions x Lots of People= Big Change, Chronicle Books declared May 1st ‘Change the World Day’.
The company celebrated by closing their offices and spending the day volunteering at ten different bay area organizations in need of extra hands. Employees helped out their communities by building homes with Habitat for Humanity, helping the visually impaired at The Lighthouse, painting a mural for Opportunity Impact, cleaning up San Francisco’s Presidio Park, working at the SF Zoo, and sorting books with Friends of the San Francisco Library, to name just a few of the activities. Chronicle teams were joined by 30 members from AmeriCorps Pacific Region campus in Sacramento.
While it was not mandatory for Chronicle employees to participate in the day’s activities over 100 people signed up to volunteer in their communities. Senior Marketing Manager Peter Perez spent his day leading a team at City Slicker Farms, “Our group had a fulfilling and fun day volunteering in a way that really embodies the message of the book,” he syas. “It allowed us to work together on a small urban farm that reaches a population that doesn’t have easy access to farmers’ markets and fresh real food.”
Change the World for Ten Bucks, written by We Are What We Do, a U.K.-based non-profit organization whose aim is to inspire people to use everyday actions to change the world. The book offers more than 50 simple actions people can take to make the world a better place. Actions include environmentally-friendly advice like “recycle your cell phone: and “turn off unnecessary lights”, and random acts of kindness, such as “write to someone who inspired you”, “give blood,” and “find out how your money is invested.” Nearly 1 million copies of the book have been sold world wide.