New Village Press Seeks Fun-loving Part-Time Book Publicist

New Village Press, a public-benefit, non-fiction trade book publisher based in Oakland, is ready to hire a high-spirited marketing maven and book publicist. Required: ability to envision brilliant book promotion strategies and efficiently manage the complexities of producing major launch events, while writing pre-sales tip sheets for the subsequent season, booking radio and readings, and finessing sales of longtail backlist.

New Village loves to play—block party book launches, dance party book launches, prison poet postcard campaigns! If your style is lively, eclectic and progressive and you can be as passionate sending traditional news releases as experimenting online you are the perfect candidate. With several significant books coming out in the current spring season, the Press is engaged in diverse campaigns in the US and Canada. Publicist will work with non-profits and arts organizations in addition to the traditional book trade.

Freelancers as well as those seeking a salaried position please apply. Come beat the drum for this publisher of inspired, educational, community-building books about social justice, urban ecology and the arts.

Please respond with resume, references, and writing samples/URLs to:

Lynne Elizabeth
New Village Press
PO Box 3049
Oakland, CA 94609 USA





Monday, February 28, 2011, 12:00 to 2:00
Salon Meeting Room at Hotel Rex
562 Sutter Street, San Francisco, CA (between Powell and Mason)

Can’t attend the *sold out* Tools of Change conference February 14-16 in NYC? We’ve got the next best thing for you, at this month’s NCBPMA program!


Get the lowdown on the high points of the conference from a panel of cutting-edge publishing professionals who have recently returned from TOC. They will reveal innovative ways publishers are using new apps and devices to grow their business, the opportunities and challenges of publishing into the global digital world, exciting developments in digital design and production, the promising technology on the horizon, and much more.

ALLEN NOREN is VP Online at O’Reilly Media. He’s been with the company since 1992 when one of his first jobs was to maintain the O’Reilly Gopher site. He was a founding member of the GNN team that built one of the first commercial web portals, helped build Safari Books Online, and started O’Reilly’s successful ebook program. He is currently helping to drive O’Reilly’s new digital efforts. Allen also occasionally edits trade books for O’Reilly, including Hackers & Painters, We the Media, Revolution in the Valley, and
Devices of the Soul. His 2011 TOC Workshop is:

DAVID MARSHALL is Vice President of Editorial and Digital at Berrett-Koehler Publishers. As head of the editorial department, he is responsible for 35-50 new business, personal development, and current affairs books per year, as well as 5-10 new digital products and marketing apps.  David is a software industry veteran with a Harvard MBA (marketing, technology, and international business concentrations). Berrett-Koehler’s digital publishing program includes e-books, video enhanced e-books, self-assessments, games, animations, webinar archives, mobile apps, online training courses, social networking initiatives, and viral marketing Flash movies.  David is also a best-selling author of prompted journals to foster family communication, including The Book Myself, The Books of Us, and What I Love About You (cumulative 650,000 copies sold). Visit him at

Jackie Thompson is Vice President of Trade Sales & Marketing at Nolo. Jackie comes from a family of journalists, teachers, and paper products professionals so she comes to the book business with a practical background. Ms. Thompson has worked with non-fiction books since the 1980’s when she started her career as a university library acquisitions student assistant. After selling approval plans for library wholesalers, she managed national accounts for major publishers in Manhattan. Currently, she manages digital content, book and software sales and marketing.  Her move from New York City to the West Coast gave her the opportunity to work with some of the best independent presses west of the Hudson. Jackie serves on the North Atlantic Books board of directors, helps with Roundtable at PubWest’s National Conference, and volunteers for Girl Scouting.   She lives in the San Francisco Bay Area with her editor husband and two children.  Motto: Carpe Emptor.

Please note: To better serve our membership, we are now photographing select events for archival and promotional purposes. If you plan to attend this event but don’t wish to be filmed, please state this in your RSVP.



Romaine lettuce, hard-boiled egg, avocado, tomato, bacon, blue cheese, diced chicken in a honey-mustard dressing (Please note: Cobb Salad can be prepared with no meat)


Mediterranean Chicken KABOBS
Served with rice pilaf, hummus and grilled pita

All meals include bread and butter, and soda, coffee, and assorted teas. A platter of assorted desserts (lemon bars, cookie and brownies) will be placed in the middle of each table.

RSVP before 5pm on Wednesday, February 23 to Along with your lunch choice, PLEASE include your company name and if you are a member (2011 membership renewals available at the event) or non-member.

If you RSVP and then are unable to attend, to avoid being billed you must submit your cancellation via email three business days prior to the event.

COST: Members $30.00, Non-Members $45.00. Cash/checks only. Sorry, we do not accept credit cards. [Renew your membership or Join at the luncheon and enjoy the discounted Member rate the same day!]

LOCATION: Hotel Rex is located at 562 Sutter Street between Powell and Mason. The nearest BART station is POWELL. For driving directions, visit:

We look forward to seeing you on Monday, February 28!


Adrienne Biggs, President

Want our Newsletter? Info here
Fan and communicate with us on Facebook:
Follow and connect with us on Twitter: @NCBPMAtweets

How to Use Webinars & Teleseminars to Promote Authors and Sell Books

Apologies for the late notice…RSVP to by Noon on Monday, Sept 20 with your membership status and lunch choice!

Webinars and teleseminars let authors and publishers market directly to consumers and tap into the right audiences. Unlike traditional media, authors and publishers retain editorial control and have the freedom to home in on just the right messages. They also allow authors to have in-depth discussions with their readers, and are a great way to virtually tour an author without the expense of hitting the road.

So, how do you produce and market webinars and teleseminars? What technology do you need? How much content should you give away in them? Which authors are best suited for them? How can you maximize book sales? We’ll discuss all of this and more in this fun and informative program on Wednesday, September 22, 12-2pm.


Carolyn Miller Carlstroem is senior marketing manager at John Wiley & Sons, responsible for the Jossey-Bass Business, Professional Management and Public Health lists as well as the Pfeiffer Training brand. Some of the best-selling authors published by Jossey-Bass and Pfeiffer include Patrick Lencioni (Five Dysfunctions of a Team), Jim Kouzes and Barry Posner (The Leadership Challenge), Charlene Li (Open Leadership) and Bill George (True North). Jossey-Bass, Pfeiffer and John Wiley & Sons have been at the forefront of marketing through virtual events, producing everything from free webinars for individual authors to multi-author, online conferences.

Suzanna Gratz is the founder of Inspiring Promotions, a public relations and media consulting agency dedicated to promoting the best authors and speakers in the genres of health, human potential and inspiration. Suzanna regularly coordinates teleseminars with authors and experts across the U.S. Clients include the Institute of Noetic Sciences and The Chopra Center as well as New York Times best-selling author Marci Shimoff, actress and nutritional guru Mariel Hemingway, 2010 Qigong Master Chunyi Lin, and international speakers Dr. David Daniels of Stanford University and Rick Hanson, PhD.

Suzanna has had a long career promoting the arts, education, ecology and spirituality. She was the Director of New Moon Foundation on the Big Island of Hawaii, the Director of the Maloof Foundation for the Arts, and the Assistant to the Director of the Ruth Chandler Williamson Gallery at Scripps College, both in Southern California. Closer to home, she was instrumental in the promotional improvements at The Oakland Museum of California and the Sausalito Art Walk. She is also the founder of ArtMuse Online Gallery, a revolutionary new medium promoting international artists into homes and businesses worldwide through online HDTV technology. Suzanna has a degree in Business Management from Hesser College and is an alum of Mills College in Oakland.

Mary Reynolds-Thompson is an award-winning writer, certified professional coach, and poetry and journal facilitator. Before becoming a life coach in 2001, Mary served as a copywriter and creative director for a host of international companies, including Hallmark, Starbucks, and Harrods. She is an expert brander and marketer, having, among other things, named the movie French Kiss, starring Kevin Kline and Meg Ryan.

Today, as founder of Write the Damn Book, Mary regularly produces and hosts
teleseminars with authors and experts in the fields of writing and publishing as she guides writers on the heroic journey from procrastination to publication. She is a regular workshop director for the International Women’s Writing Guild and serves on the faculty for the Center of Journal Therapy and on the council for the International Association of Journal Writing.  Mary is also founder of Awakening the Eco-Soul, and her writings on eco-spirituality have appeared in numerous publications and three anthologies. She is author of two books: Awakening the Eco-Soul: A Journey through Five Archetypes of the Earth, and Reclaiming Your Inner Wild: 52 Reflections for an Eco-Centric World. Mary can be reached through her two websites: and

has been a book publicist for nearly a decade. In 2007, after a lengthy tenure at Oakland-based New Harbinger Publications, she launched her own firm. From The Oprah Winfrey Show to NPR to, she has landed media that places authors in the national spotlight and gets people talking about their books. Visit her at

Please remember to RSVP to by Noon on Monday, September 20 with your membership status and lunch choice:

Grilled Pesto Chicken SANDWICH with brie cheese and hand cut French fries
Roasted vegetable and feta CALZONE with roasted tomato sauce

All meals include bread, soda, coffee and assorted teas. An assortment of cookies and lemon bars will be placed in the middle of each table for dessert.

NCBPMA Members: $30.00 Non-members: $45.00
Payable at the event by cash or check made out to NCBPMA. Sorry, we cannot accept credit cards. RSVP cancellations must be received at least 3 business days prior to the event (by Monday, September 20 by Noon) or you will be billed. Thank you for understanding.

Hotel Rex is located at 562 Sutter Street between Powell and Mason. The nearest BART station is POWELL. For driving directions, visit:

And remember: don’t miss the first half-hour of each event, which is your opportunity to meet and mingle with members, colleagues, visitors and our special guest speakers!

We look forward to seeing you on September 22.

Adrienne Biggs, VP
Want our Newsletter? Info here
Fan and communicate with us on Facebook:
Follow and connect with us on Twitter:

Yale Publishing Course: The Lowdown

I received the following information about the course this morning from Senior Administrative Assistant Jackie McGrath of the Course. She says positions are filling rapidly so apply soon to save your spot. Are you planning to attend?

Announcing the Yale Publishing Course: Leadership Strategies in a Time of Transition

An intensive, week-long course for the next generation of worldwide leaders in the book, magazine and online publishing industries that provides them with new skills in a time of accelerating change.

July 18 – 23, 2010
On the beautiful, historic campus of Yale University – New Haven, Connecticut
(75 miles North of New York City)

The Yale Publishing Course is designed to bring mid to upper-level professionals together with experts from the publishing world and the Yale faculty to tackle the challenging issues facing publishers today. This program fills the gap as the only high-level program geared to senior managers since the closure of the renowned Stanford Professional Publishing Course (SPPC).  Over three thousand graduates of the SPPC regarded the course as having “changed their lives and prepared them for new opportunities.”  The Yale program will build upon this great tradition, tap the resources of the prestigious Yale University Press and expand the international scope of the course.  At Yale, the course will concentrate more heavily on the business and management aspects of publishing, with a strong emphasis on understanding and utilizing the latest advances in technology.

This is a course – not a conference.  The speakers are Yale faculty and industry leaders who will offer insights into new business models and best practices based on their years of experience. Participants from all over the world will be surrounded by colleagues with similar challenges and will return home energized, inspired and better-informed on how to maximize new opportunities in this time of rapid transition to a more digital, global industry.

The Curriculum
The program will combine plenary sessions with seminars and workshops focused on specific issues and case studies. There will be ample time built into the schedule to allow for questions and for conversations and networking during breaks. More importantly the lecturers will be available for one-on-one meetings with students who can use this opportunity to seek advice on specific issues and challenges that they are facing.

Day One: The State of the Industry
The first day will set the context for the rest of the week and present the themes that will be explored in greater depth over the next days: the challenges that face publishers due to an uncertain economy; the impact of new technology; the need to re-assess traditional business strategies and how to train the next generation of industry leaders.  The sessions will begin with an overview, set in the context of current economic conditions and the global media revolution, of book, magazine, and online publishing worldwide and then strategies for moving forward will be presented.

Day Two: Advances in New Technology
The day will be spent examining and evaluating new technologies and how they influence content, design, production, marketing, and distribution.  Attention will be paid to how consumers are reacting to multi-platform choices and how publishers can leverage their options.  Speakers will distinguish the important technological advances from those that are just noise and will illustrate how the tools available, such as mobile platforms, social networks, free apps, videos, and well-designed websites, can be used to best advantage.

Day Three: Best Practices in Business and Management
Day three will explore ways to guide your staff through a time of economic uncertainty and rapidly changing technology.  Speakers will discuss how to manage creative people across a variety of functions and how to motivate them, encourage them to learn new skills, and help them make the transition to a less traditional and technology-driven environment.  Forward-looking business strategies to improve profitability will be offered and examples of successes will be presented.

Day Four: Publishing as a Global Enterprise
On day four we will concentrate on the challenges and opportunities of expanding into new markets around the world.  The sessions will focus on managing media across multiple platforms, taking into account cultural and economic differences, and how to establish your unique brand internationally.  Legal issues, such as copyright, piracy, and international licensing, will be explored and the difficulties of international distribution and marketing will be illuminated.

Day Five: Looking to the Future
On the final day, speakers will concentrate on how to anticipate and prepare for the future using the information and insights gained over the previous days.  Sessions will include: predicting where the economy is heading; how to anticipate and be best prepared for the next generation of media platforms; how to develop a business plan in multi-platform environment; and how to launch new business ventures within an existing company.

In order to foster a close relationship between lecturers and students, enrollment will be limited to 80 participants.  At the end of the week, participants will have formed a network of global publishing professionals whose friendship will endure well beyond their time at Yale.

The tuition fee of $4995 includes Course materials, daily breakfasts, lunches, snacks, receptions, and dinner on three nights. Other evenings will allow time to explore the many fine restaurants within walking distance of the hotel.  Housing is not included in the tuition fee: a special rate of $89/night for Course participants is available at the recently renovated New Haven Hotel ( Those wishing to arrive a day early or stay an additional day will receive the same special rate.

To apply, visit

For more information, visit

NCBPMA Members Receive Discount on Self-Publishing Boot Camp

Self-published authors Lisa Alpine and Carla King won’t make you do sit-ups at the next Self-Publishing Boot Camp Workshop: Ten Steps to Self-Publishing Success! But they will explore each destination on your self-publishing journey from conception to distribution. It’s time for you to get that book out of your head and into the marketplace.

NCBPMA members get a $15 discount for this all-day workshop held at the historic Mechanics’ Institute in the San Francisco Financial District.

Date: Saturday, May 1
Time: 9:30  – 4:30 pm
*Cost: $155 (NCBPMA members $140)
*The fee includes the 87-page Self-Publishing  Boot Camp Workbook (a $29.95 value).
For more information or to register, go to and use this discount code: NCBPMAWS

Take Our Poll: Are Author Tours a Thing of the Past?

I’ve been reading a lot lately about disappointed authors who imagined going on tours to promote their books only to find out there was no money allocated for a tour in their publisher’s budget. Many of them have taken the initiative and found a way to do tours on their own. It makes me wonder if author tours have become obsolete.

I am not entirely convinced they have. I love meeting authors and I have very good memories of meeting my favorites while they were on tour.  Meeting an author, and assuming they are cool, builds the relationship between reader and writer, which is a key part of marketing and sales.

What do you think?