Join or Renew Your NCBPMA Membership

Dear Book-loving Friend,

Its January, which means it’s time to renew your membership to the Northern California Book Publicity and Marketing Association! Because our memberships run on the calendar year, it’s also the perfect time to join NCBPMA if you’ve been considering it, so that you get twelve full months of member benefits.

Wondering why you should join or renew?

  • Special member rates for monthly events: These events offer the perfect opportunity to meet others in publishing and gain new perspectives on the industry.
  • Book-to-film screenings! In the last two months of 2011, friends of NCBPMA were invited to advance screenings of The Rum Diary; Young Adult; Tinker, Tailor, Soldier, Spy; Extremely Loud & Incredibly Close; The Girl With the Dragon Tattoo; and TinTin. In 2012, these invitations will be a members-only perk!
  • Subscription to the NCBPMA e-newsletter, The Monthly Muse: Find up-to-date information on NCBPMA happenings, practical information on book marketing and promotion, media and industry updates, and much more.
  • Exclusive content [coming soon!] at, such as meeting notes, an event archive, a member directory, and past issues of the Muse.

We now offer three levels of membership:

  • Individual: $60 grants NCBPMA membership benefits for one person.
  • Corporate: $150 grants NCBPMA membership benefits for up to four individuals from a single organization.
  • New! Premium Corporate: $200 grants NCBPMA membership benefits for unlimited individuals from a single organization, plus recognition in select NCBPMA publications and events.

If you’d like to join or renew your NCBPMA membership, email your name, company, job title, and contact information to Payments (check or money order payable to NCBPMA) can be made at the January 31st lunch event, or mailed to:

ATTN: Membership
P.O. Box 597
San Francisco, CA 94104-0597

Publishing and the media are constantly intersecting, cross-pollinating, and evolving. Everyone benefits from a strong community where discussion and learning can take place to help successfully navigate the new frontier.

We look forward to you joining us as a new or continuing member in 2012!


Jennifer Balaco
NCBPMA Membership

PS: Know someone who might benefit from NCBPMA membership? If you refer a friend and they join, your next lunch event is FREE. Make sure they mention your name when joining

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Yale Publishing Course: The Lowdown

I received the following information about the course this morning from Senior Administrative Assistant Jackie McGrath of the Course. She says positions are filling rapidly so apply soon to save your spot. Are you planning to attend?

Announcing the Yale Publishing Course: Leadership Strategies in a Time of Transition

An intensive, week-long course for the next generation of worldwide leaders in the book, magazine and online publishing industries that provides them with new skills in a time of accelerating change.

July 18 – 23, 2010
On the beautiful, historic campus of Yale University – New Haven, Connecticut
(75 miles North of New York City)

The Yale Publishing Course is designed to bring mid to upper-level professionals together with experts from the publishing world and the Yale faculty to tackle the challenging issues facing publishers today. This program fills the gap as the only high-level program geared to senior managers since the closure of the renowned Stanford Professional Publishing Course (SPPC).  Over three thousand graduates of the SPPC regarded the course as having “changed their lives and prepared them for new opportunities.”  The Yale program will build upon this great tradition, tap the resources of the prestigious Yale University Press and expand the international scope of the course.  At Yale, the course will concentrate more heavily on the business and management aspects of publishing, with a strong emphasis on understanding and utilizing the latest advances in technology.

This is a course – not a conference.  The speakers are Yale faculty and industry leaders who will offer insights into new business models and best practices based on their years of experience. Participants from all over the world will be surrounded by colleagues with similar challenges and will return home energized, inspired and better-informed on how to maximize new opportunities in this time of rapid transition to a more digital, global industry.

The Curriculum
The program will combine plenary sessions with seminars and workshops focused on specific issues and case studies. There will be ample time built into the schedule to allow for questions and for conversations and networking during breaks. More importantly the lecturers will be available for one-on-one meetings with students who can use this opportunity to seek advice on specific issues and challenges that they are facing.

Day One: The State of the Industry
The first day will set the context for the rest of the week and present the themes that will be explored in greater depth over the next days: the challenges that face publishers due to an uncertain economy; the impact of new technology; the need to re-assess traditional business strategies and how to train the next generation of industry leaders.  The sessions will begin with an overview, set in the context of current economic conditions and the global media revolution, of book, magazine, and online publishing worldwide and then strategies for moving forward will be presented.

Day Two: Advances in New Technology
The day will be spent examining and evaluating new technologies and how they influence content, design, production, marketing, and distribution.  Attention will be paid to how consumers are reacting to multi-platform choices and how publishers can leverage their options.  Speakers will distinguish the important technological advances from those that are just noise and will illustrate how the tools available, such as mobile platforms, social networks, free apps, videos, and well-designed websites, can be used to best advantage.

Day Three: Best Practices in Business and Management
Day three will explore ways to guide your staff through a time of economic uncertainty and rapidly changing technology.  Speakers will discuss how to manage creative people across a variety of functions and how to motivate them, encourage them to learn new skills, and help them make the transition to a less traditional and technology-driven environment.  Forward-looking business strategies to improve profitability will be offered and examples of successes will be presented.

Day Four: Publishing as a Global Enterprise
On day four we will concentrate on the challenges and opportunities of expanding into new markets around the world.  The sessions will focus on managing media across multiple platforms, taking into account cultural and economic differences, and how to establish your unique brand internationally.  Legal issues, such as copyright, piracy, and international licensing, will be explored and the difficulties of international distribution and marketing will be illuminated.

Day Five: Looking to the Future
On the final day, speakers will concentrate on how to anticipate and prepare for the future using the information and insights gained over the previous days.  Sessions will include: predicting where the economy is heading; how to anticipate and be best prepared for the next generation of media platforms; how to develop a business plan in multi-platform environment; and how to launch new business ventures within an existing company.

In order to foster a close relationship between lecturers and students, enrollment will be limited to 80 participants.  At the end of the week, participants will have formed a network of global publishing professionals whose friendship will endure well beyond their time at Yale.

The tuition fee of $4995 includes Course materials, daily breakfasts, lunches, snacks, receptions, and dinner on three nights. Other evenings will allow time to explore the many fine restaurants within walking distance of the hotel.  Housing is not included in the tuition fee: a special rate of $89/night for Course participants is available at the recently renovated New Haven Hotel ( Those wishing to arrive a day early or stay an additional day will receive the same special rate.

To apply, visit

For more information, visit

Addendum to January Program


Thank you to Rosie Levy Merlin, Program Outreach Librarian at the San Francisco Public Library, who shared some her of knowledge and expertise when she appeared on our January program panel.

Rosie sent along this extra bit of information about ensuring successful author events. “These social media cards seem like a cool thing/tool that authors could print and have at their live events that would help extend their reach post-event. Author on one side, book on the other with all the relevant names and links….”

Check out this post from The ‘M’ Word – Marketing Libraries blog about how one library is exploring this new tool.



Sign Up Now for Our February Program: SECRETS OF A BRANDING GURU

Wednesday February 17, 2010, 12:30 to 2:30
Salon Meeting Room at Hotel Rex
562 Sutter Street, San Francisco, CA (between Powell and Mason)


Join us this month for an exciting presentation on branding co-produced by NCBPMA and the American Society of Journalists and Authors (ASJA). Branding is critical to long-term marketing success, but how do you go about building a winning brand, and why do some brands take off and others tank?

Robert Friedman, founder of Fearless Branding, will deconstruct a few of the most effective branding campaigns and reveal key take-away lessons from them. He’ll also discuss the top principles of strong branding, the branding mistakes that even experienced marketers make, and how branding concepts can be best applied to the publishing world.

Our speaker:
Robert Friedman is the founder of Fearless Branding. He has nearly 20 years of branding and marketing experience. His clients have included Nestle’s Coffee-mate and NesQuik brands and One World Networks’ fitness and beauty products. As Brand Manager on Kraft’s $330 million The Budget Gourmet frozen food brand, Robert was responsible for new product introductions and the development of annual marketing plans.

Our event co-producer:
Founded in 1948, the American Society of Journalists and Authors (ASJA) is the nation’s professional organization of independent nonfiction writers. Its membership consists of more than 1,400 outstanding freelance writers of magazine articles, trade books, and many other forms of nonfiction writing, each of whom has met ASJA’s exacting standards of professional achievement. ASJA brings leadership in establishing professional and ethical standards,
and in recognizing and encouraging the pursuit of excellence in nonfiction writing. ASJA headquarters are in New York City and the Society has six active regional chapters, including Northern California.

Please RSVP BEFORE 5pm Friday February 12, 2010 to with your lunch choice:

1. Seared chicken with risotto and sautéed baby arugula with mushroom marsala sauce
2. Cream cheese and portabella mushroom tempura with mashed potatoes and oven dried tomatoes and garlic aioli. This can be made into a vegan entrée, please note if that is your preference.

All meals include dessert (chocolate molten cake with berry compote), bread and butter, and soda, coffee, and assorted teas.

NCBPMA Members (and ASJA special guests this event only): $30.00
Non-members: $45.00

Payable at the event by cash or check made out to NCBPMA. We cannot accept credit cards, sorry. RSVP cancellations must be received at least 3 busines days prior to the event or you will be billed. Thank you for your understanding.

Hotel Rex is located at 562 Sutter Street between Powell and Mason. The nearest BART station is POWELL. For driving directions, visit:

We look forward to seeing you there!
Adrienne Biggs, VP
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Happy Tuesday

What an exciting time it is to be in the publishing industry! As publicists and marketing professionals, we are coming up with innovative ways of publicizing and marketing books. And authors, who are more than often faced with no or a very small marketing budget, also are exploring interesting ways of promoting their work.

I’m really impressed with how author Stephen Elliot promoted his new book. He wrote an essay in The New York Times describing his do-it-yourself book tour in which he did readings in people’s homes.

I look forward to more stories like this as the publishing industry evolves.

Are you registered yet for the January event? We are accepting walk-ins so don’t miss this opportunity to learn effective ways of pitching and planning events at some of the Bay Area’s premier venues for authors.

Have you renewed your NCBPMA membership? I just sent in my membership in time to take advantage of the $25 discount if you get it in by January 31st. You might have received a letter in the mail about the many benefits of membership.

Last Day to RSVP for Luncheon!

Notice to all procrastinators: Today is the last day to RSVP for the luncheon we’re having on Thursday. This month it’s

All About Blogs: Marketing Books to the Blogosphere

Thursday, November 20th
12:30 to 2:30pm
Jillian’s @ the Metreon in San Francisco Continue reading