Join or Renew Your NCBPMA Membership

Dear Book-loving Friend,

Its January, which means it’s time to renew your membership to the Northern California Book Publicity and Marketing Association! Because our memberships run on the calendar year, it’s also the perfect time to join NCBPMA if you’ve been considering it, so that you get twelve full months of member benefits.

Wondering why you should join or renew?

  • Special member rates for monthly events: These events offer the perfect opportunity to meet others in publishing and gain new perspectives on the industry.
  • Book-to-film screenings! In the last two months of 2011, friends of NCBPMA were invited to advance screenings of The Rum Diary; Young Adult; Tinker, Tailor, Soldier, Spy; Extremely Loud & Incredibly Close; The Girl With the Dragon Tattoo; and TinTin. In 2012, these invitations will be a members-only perk!
  • Subscription to the NCBPMA e-newsletter, The Monthly Muse: Find up-to-date information on NCBPMA happenings, practical information on book marketing and promotion, media and industry updates, and much more.
  • Exclusive content [coming soon!] at www.ncbpma.org, such as meeting notes, an event archive, a member directory, and past issues of the Muse.

We now offer three levels of membership:

  • Individual: $60 grants NCBPMA membership benefits for one person.
  • Corporate: $150 grants NCBPMA membership benefits for up to four individuals from a single organization.
  • New! Premium Corporate: $200 grants NCBPMA membership benefits for unlimited individuals from a single organization, plus recognition in select NCBPMA publications and events.

If you’d like to join or renew your NCBPMA membership, email your name, company, job title, and contact information to membership@ncbpma.org. Payments (check or money order payable to NCBPMA) can be made at the January 31st lunch event, or mailed to:

NCBPMA
ATTN: Membership
P.O. Box 597
San Francisco, CA 94104-0597

Publishing and the media are constantly intersecting, cross-pollinating, and evolving. Everyone benefits from a strong community where discussion and learning can take place to help successfully navigate the new frontier.

We look forward to you joining us as a new or continuing member in 2012!

Cheers,

Jennifer Balaco
NCBPMA Membership

PS: Know someone who might benefit from NCBPMA membership? If you refer a friend and they join, your next lunch event is FREE. Make sure they mention your name when joining

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AUTHOR BOOK TOURS: Who’s Still Doing Them – And Why You Should Be, Too!

Note: We’ve addressed the issues that some of you raised related to the food and service at The Rex in 2010, and feel confident that this new year will bring some positive changes that will help keep everyone happy! –The Board

RSVP before 5pm on Wednesday, January 26 to ncbpma@ncbpma.org. Along with your lunch choice, PLEASE include your company name and membership status.

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Monday, January 31, 2011, 12:00 to 2:00
Salon Meeting Room at Hotel Rex
562 Sutter Street, San Francisco, CA (between Powell and Mason)

AUTHOR BOOK TOURS
Who’s still doing them–and why you should be, too!

There’s a reason the San Francisco Bay Area maintains its appeal as a prime destination for touring authors–we’re a highly literate part of the country (SF was just named #6 nationwide!) with some of the best independent booksellers around. Our major daily is one of the few in the country that still has a stand alone Book Review section, and our media escorts are legendary. Naomi Epel, David Golia and Kathi Kamen Goldmark are among the best in the biz; they’ve escorted authors like Ruth Reichel, B.B. King, and Alexander McCall Smith, to name just a few.

Join us as we usher in the new year with a conversation about how a key part of book publishing and promotion–author book tours–are changing. We’ll hear how escorts are continuing to work with publishers and authors, what really are the best regional outlets for fiction and nonfiction authors, and how publicists can better partner and strategize with–and in some cases, learn from–media escorts.

Bonus for Attendees: Naomi Epel has generously agreed to share her local media list with all who attend!

NAOMI EPEL, Naomi Epel & Associates
In 1988 Naomi dropped out of grad school to start her own literary escort service after apprenticing with Joyce Cole and discovering that she could learn more directly from the authors than from reading their books for classes. She used her time behind the wheel to find out how the creative process really worked and produced two books, Writers Dreaming and The Observation Deck, by interviewing ?authors on their off time for her radio shows DreamTalk, BookTalk and Cover to Cover. Prior to 1988, Naomi had many careers including geneticist, private investigator, dream worker and market researcher. She is currently working on a book about the alphabet.
http://www.observationdeck.com/naomi/bio.htm

DAVID GOLIA, Golia Media Services
After spending many years bartending and playing music for drunks, David Golia needed a job. Kathi Kamen Goldmark, said “Hey come work for me!? I babysit authors who are here on book tour. It’s just like bartending and playing music for drunks but the people you work with are a lot smarter.” When Kathi decided to become a famous author herself, David took over helm and Golia Media Services was born. GMS is going into its 11th year and although there are fewer authors out on tour, David says, “It’s still a lot of fun.”

MODERATOR: Kathi Kamen Goldmark, a former media escort, will moderate this discussion which is sure to include some of the best stories ever. Kathi has worked on publicity campaigns for nearly every major publisher. She is the author of one novel, And My Shoes Keep Walking Back to You; has co-authored or contributed to numerous other books; and writes BookPage’s Author Enablers column with her husband, Sam Barry. Kathi is the founder and a member of the Rock Bottom Remainders, producer of the radio show West Coast Live, and winner of the 2008 Women’s National Book Association Award. She lives in San Francisco. Visit her at www.redroom.com/author/kathi-kamen-goldmark.

Please note: To better serve our membership, we are now photographing select events for archival and promotional purposes. If you plan to attend this event but do not wish to be filmed, please state this preference when you RSVP.

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LUNCH CHOICES:

1. Cobb SALAD
Romaine lettuce, hard-boiled egg, avocado, tomato, bacon, blue cheese, diced chicken in a honey-mustard dressing (Please note: Cobb Salad can be prepared with no meat, please request in your RSVP.)

2. Grilled SALMON
Filet with white truffle risotto, tomato beurre blanc

All meals include bread and butter, and soda, coffee, and assorted teas. A platter of cookies and lemon bars will be placed in the middle of each table for dessert.

RSVP before 5pm on Wednesday, January 26 to ncbpma@ncbpma.org. Along with your lunch choice, PLEASE include your company name and current membership status.

If you RSVP and then are unable to attend, to avoid being billed you must submit your cancellation via email three business days prior to the event.

COST: Members $30.00, Non-Members $45.00. Cash/checks only. Sorry, we do not accept credit cards.

LOCATION: Hotel Rex is located at 562 Sutter Street between Powell and Mason. The nearest BART station is POWELL. For driving directions, visit http://www.jdvhotels.com/hotels/rex/contact.

We look forward to seeing you on Monday, January 31!

How to Use Webinars & Teleseminars to Promote Authors and Sell Books

Apologies for the late notice…RSVP to ncbpma@ncbpma.org by Noon on Monday, Sept 20 with your membership status and lunch choice!

Webinars and teleseminars let authors and publishers market directly to consumers and tap into the right audiences. Unlike traditional media, authors and publishers retain editorial control and have the freedom to home in on just the right messages. They also allow authors to have in-depth discussions with their readers, and are a great way to virtually tour an author without the expense of hitting the road.

So, how do you produce and market webinars and teleseminars? What technology do you need? How much content should you give away in them? Which authors are best suited for them? How can you maximize book sales? We’ll discuss all of this and more in this fun and informative program on Wednesday, September 22, 12-2pm.

PANELISTS:

CAROLYN MILLER CARLSTROEM
Carolyn Miller Carlstroem is senior marketing manager at John Wiley & Sons, responsible for the Jossey-Bass Business, Professional Management and Public Health lists as well as the Pfeiffer Training brand. Some of the best-selling authors published by Jossey-Bass and Pfeiffer include Patrick Lencioni (Five Dysfunctions of a Team), Jim Kouzes and Barry Posner (The Leadership Challenge), Charlene Li (Open Leadership) and Bill George (True North). Jossey-Bass, Pfeiffer and John Wiley & Sons have been at the forefront of marketing through virtual events, producing everything from free webinars for individual authors to multi-author, online conferences.

SUZANNA GRATZ
Suzanna Gratz is the founder of Inspiring Promotions, a public relations and media consulting agency dedicated to promoting the best authors and speakers in the genres of health, human potential and inspiration. Suzanna regularly coordinates teleseminars with authors and experts across the U.S. Clients include the Institute of Noetic Sciences and The Chopra Center as well as New York Times best-selling author Marci Shimoff, actress and nutritional guru Mariel Hemingway, 2010 Qigong Master Chunyi Lin, and international speakers Dr. David Daniels of Stanford University and Rick Hanson, PhD.

Suzanna has had a long career promoting the arts, education, ecology and spirituality. She was the Director of New Moon Foundation on the Big Island of Hawaii, the Director of the Maloof Foundation for the Arts, and the Assistant to the Director of the Ruth Chandler Williamson Gallery at Scripps College, both in Southern California. Closer to home, she was instrumental in the promotional improvements at The Oakland Museum of California and the Sausalito Art Walk. She is also the founder of ArtMuse Online Gallery, a revolutionary new medium promoting international artists into homes and businesses worldwide through online HDTV technology. Suzanna has a degree in Business Management from Hesser College and is an alum of Mills College in Oakland.

MARY REYNOLDS-THOMPSON
Mary Reynolds-Thompson is an award-winning writer, certified professional coach, and poetry and journal facilitator. Before becoming a life coach in 2001, Mary served as a copywriter and creative director for a host of international companies, including Hallmark, Starbucks, and Harrods. She is an expert brander and marketer, having, among other things, named the movie French Kiss, starring Kevin Kline and Meg Ryan.

Today, as founder of Write the Damn Book, Mary regularly produces and hosts
teleseminars with authors and experts in the fields of writing and publishing as she guides writers on the heroic journey from procrastination to publication. She is a regular workshop director for the International Women’s Writing Guild and serves on the faculty for the Center of Journal Therapy and on the council for the International Association of Journal Writing.  Mary is also founder of Awakening the Eco-Soul, and her writings on eco-spirituality have appeared in numerous publications and three anthologies. She is author of two books: Awakening the Eco-Soul: A Journey through Five Archetypes of the Earth, and Reclaiming Your Inner Wild: 52 Reflections for an Eco-Centric World. Mary can be reached through her two websites: www.writethedamnbook.com and www.awakeningtheecosoul.com.

MODERATOR:
LORNA GARANO
has been a book publicist for nearly a decade. In 2007, after a lengthy tenure at Oakland-based New Harbinger Publications, she launched her own firm. From The Oprah Winfrey Show to NPR to Salon.com, she has landed media that places authors in the national spotlight and gets people talking about their books. Visit her at www.lornagarano.com.

Please remember to RSVP to ncbpma@ncbpma.org by Noon on Monday, September 20 with your membership status and lunch choice:

Grilled Pesto Chicken SANDWICH with brie cheese and hand cut French fries
-or-
Roasted vegetable and feta CALZONE with roasted tomato sauce

All meals include bread, soda, coffee and assorted teas. An assortment of cookies and lemon bars will be placed in the middle of each table for dessert.

NCBPMA Members: $30.00 Non-members: $45.00
Payable at the event by cash or check made out to NCBPMA. Sorry, we cannot accept credit cards. RSVP cancellations must be received at least 3 business days prior to the event (by Monday, September 20 by Noon) or you will be billed. Thank you for understanding.

Hotel Rex is located at 562 Sutter Street between Powell and Mason. The nearest BART station is POWELL. For driving directions, visit: http://jdvhotels.com/hotels/rex/contact

And remember: don’t miss the first half-hour of each event, which is your opportunity to meet and mingle with members, colleagues, visitors and our special guest speakers!

We look forward to seeing you on September 22.

Adrienne Biggs, VP
ncbpma@ncbpma.org
http://www.NCBPMA.org
Want our Newsletter? Info here http://www.ncbpma.org/about-newsletter.html
Fan and communicate with us on Facebook: http://tinyurl.com/ygz8nfx
Follow and connect with us on Twitter: http://www.Twitter.com/NCBPMAtweets
(@NCBPMAtweets)

How to Effectively Empower Social Media and Use Offline and Online PR to Boost Your Book’s Visibility

So many choices, so little time…Paper or plastic, cash or credit, hardcover or e-Reader, bookstore or Amazon? And for authors, publishers, marketers and publicists, add “social or traditional media” to the list of life’s choices. The good news? This last option isn’t either/or, but a blend of why/how/when.

Join us at 12-2pm on Thursday, July 15th when we welcome book promotion experts Nettie Hartsock (online media) and Peg Booth (traditional media) for a candid and practical discussion about the latest tools and practices for promoting books, specifically:

* What’s working and what’s not?

* How traditional publicists work in tandem with online PR folks for better success.

* How to use Twitter effectively to find book clubs and book reviewers.

* Resources to use for finding direct media contacts on Twitter and Twitter
pitches.

* How to use your blog to boost your visibility to media, book folks and new readers.

* How to use social media to drive more people to your offline radio/media/book signing events and why these traditional promotion options
still matter.

NETTIE HARTSOCK
The Hartsock Agency is a full service online strategy firm. Nettie is a member of Social Media Today, WOMMA and ONA. Nettie’s clients have been seen by millions on YouTube, as well as features on DailyKos, DailyCandy, HuffingtonPost.com, New York Times, MSNBC.com, Entreprenuer, Pink, Inc.com, Allbusiness.com, Wall St. Journal, and BlogCritics. Her client base spans best-selling authors from publishers including HarperCollins, Penguin, Wiley, Random House, Berrett-Koehler, and Simon & Schuster. Nettie launched her website in 1996.

PEG BOOTH
For over 26 years, Peg Booth has been working in marketing, sales, and publicity.  She started in book PR with the esteemed Arielle Ford and then formed her own PR firm, Booth Media Group, in Carlsbad, CA in 1998.  Their focus is non-fiction and she’s had the honor of working with first-time authors in addition to New York Times bestselling authors such as Dr. Deepak Chopra, Jack Canfield and Mark Victor Hansen, Ken Blanchard, Dr. Bernie Siegel, John Perkins, and Greg Palast.

Please remember to RSVP by Friday, July 9 to ncbpma@ncbpma.org with your membership status and lunch choice:

Grilled Chicken Provencal chicken breast with tomato and caper sauce, brown rice pilaf and roasted veggies
or
Roasted Mediterranean vegetable-grilled flatbread with roasted garlic and goat cheese with aged balsamic reduction (this can be vegan)

All meals include bread, soda, coffee and assorted teas. Cookies and lemon bars will be placed in the middle of each table for dessert.

NCBPMA Members: $30.00 Non-members: $45.00
Payable at the event by cash or check made out to NCBPMA. Sorry, we cannot accept credit cards. RSVP cancellations must be received at least 3 business days prior to the event (by Monday, July 12, 5pm) or you will be billed. Thank you for understanding.

Hotel Rex is located at 562 Sutter Street between Powell and Mason. The nearest BART station is POWELL. For driving directions, visit:
http://jdvhotels.com/hotels/rex/contact

And remember: don’t miss the first half-hour of each event, which is your opportunity to meet and mingle with members, colleagues, visitors, and our special guest speakers!

We look forward to seeing you in July,

Adrienne Biggs, VP
ncbpma@ncbpma.org
http://www.NCBPMA.org
Want our Newsletter? Info here http://www.ncbpma.org/about-newsletter.html
Fan and communicate with us on Facebook: http://tinyurl.com/ygz8nfx
Follow and connect with us on Twitter: http://www.Twitter.com/NCBPMAtweets
(@NCBPMAtweets)

RE-IMAGINING THE BOOK: How Apps for Mobile Devices Are Changing the Way We Publish, Sell & Read Books

Thursday, April 29, 2010, 12:00pm to 2:30pm
Salon Meeting Room at Hotel Rex
562 Sutter Street, San Francisco, CA (between Powell and Mason)

Last summer, Publishers Weekly reported on how the “App boom” had hit publishing. Now, nearly a year later, PW recently reported that users have downloaded more than one million apps from the Apple iBookstore since the iPad’s launch earlier this month. And on April 13 BookExpo announced that their new Digital Book Zone will focus on “what’s new in devices, apps, business models” and more.

A lot has happened in one year and so have the App choices: iPhone, iPad, Droid, Blackberry Apps, etc. Are you finding it tough to keep up? Are you wondering how this re-imagining of books will change the way we publish, sell and read books, and what’s next?

Join us for our monthly event! April’s luncheon features a conversation with Scott Rogers, VP, New Business Development for McGraw-Hill Professional; Brice Gosnell, Regional Publisher for the Americas at Lonely Planet; and Michael Schneider, CEO of Mobile Roadie, for a “show & tell” discussion moderated by John McMurtrie, editor of the San Francisco Chronicle Book Review.

We’ll discuss how publishers are developing apps, how they justify app production on their bottom line, the tension between “free vs. paid”, and more. This is a program for everyone involved in creating and promoting books and digital content. Think of it as a much more intensive version of BookExpo’s Digital Book Zone App Panel, but you also get lunch, you support NCBPMA, and you don’t have to get on a plane to BEA in New York!

Panelists:

Scott Rogers, VP, New Business Development, McGraw-Hill Professional
Scott leads McGraw-Hill Professional’s strategy and strategic partner development efforts.  A key area of focus is the medical information market where Professional enjoys many of the industry’s strongest brands and its fast-growing digital services including AccessMedicine and AccessSurgery. Scott has been with The McGraw-Hill Companies for 20 years, and was previously the Vice President & Associate Publisher of Professional’s Computing Group, where he managed strategic partnership imprints with industry-leading IT companies including Oracle and Intuit.

Brice Gosnell, Regional Publisher for the Americas at Lonely Planet
Brice has been in publishing for more than 15 years, with eleven of those years in travel guide publishing. He was an Associate Publisher at Frommer’s in New York and in his current role he is responsible for the publishing operations of Lonely Planet’s Americas office.

Michael Schneider, CEO of Mobile Roadie
At age 15, Michael Schneider established himself as an entrepreneur. Not wanting to get a job, Michael started one of the first websites to sell new and used video games, one of his childhood passions. While “Video Game Central” didn’t make him rich, it hooked him on the idea of using the Internet to make money. In 2005, Michael was voted one of the “Best Entrepreneurs under 25″ by BusinessWeek. Four years later, Michael founded Mobile Roadie, a platform that allows anyone to build and manage an iPhone
App quickly, easily, and inexpensively.

Moderator:
John McMurtrie is Editor of The San Francisco Chronicle Book Review

Please remember to RSVP by Friday, April 23 to ncbpma@ncbpma.org with your member level and lunch choice:

1) Porcini dusted chicken breast with basil mashed potatoes, yellow beets and carrot coulis, and sautéed garlic spinach

or

2) Stuffed portobello mushroom with truffle oil risotto and sautéed vegetables

Dessert
Chocolate Crème Chantilly with berry compote

All meals include bread, soda, coffee, assorted teas and dessert.

NCBPMA Members: $30.00 Non-members: $45.00
Payable at the event by cash or check made out to NCBPMA. Sorry, we cannot accept credit cards. RSVP cancellations must be received at least 3 business days prior to the event (Monday, April 26) or you will be billed. Thank you for understanding.

Hotel Rex is located at 562 Sutter Street between Powell and Mason. The nearest BART station is POWELL. For driving directions, visit: http://jdvhotels.com/hotels/rex/contact.

The Asia Foundation: How Your Vote Made a Difference

Thank you to Wendy Rockett at The Asia Foundation for this exciting update to their recent Choose a Book, Change a Life campaign:

And the winner is… The Tale of Peter Rabbit!

Once the last vote was cast, Books for Asia returned to Mongolia to give every student in the fourth grade class of Khishig-Undur School a copy of The Tale of Peter Rabbit by Beatrix Potter. Watch this video for the students’ “thank you” to YOU for making this happen.

We’d like to thank each and every one of you for your participation. An impressive 10,000 people voted to send a book to a child in need, which means you helped The Asia Foundation raise $10,000! This was made possible by the benevolence of our anonymous donor who pledged $1 for every vote cast. We’d also like to thank We Give Books for their generous donation of the winning book.

To learn more about our Books for Asia programs and how you can continue to help, visit our website or contact Wendy Rockett at wrockett@asiafound.org or (510) 667-6475, ext. 204. You can also support our work by making a donation .