The December Monthly Muse is out!

Check out the latest issue of NCBPMA’s Monthly Muse.


Successful Bookstore Events: Learn *NEW* Tools, Tricks, & Insider Tips from Three of the Bay Area’s Best Indie Bookstores

Note: For this very special event, you’re invited to submit questions for our panelists along with your RSVP

Date & Time: Wednesday, September 28, 2011, 12:00 to 2:00pm
Location: Salon Meeting Room at Hotel Rex
Address: 562 Sutter Street, San Francisco, CA (between Powell and Mason)

They say change is the only constant, and it’s certainly true in the book business. Remember the days when the only way to find out about local author events was to read the events board inside your neighborhood bookstore? Or when there was no way to experience a live book event unless you lived near the store and attended in person? Or scheduling multiple city author promotional tours for your key authors–all expenses paid plus generous perks?

But times have changed, and we have to ask: are author events still a relevant aspect of book marketing? In this month’s exciting luncheon we’ll discuss how some of the Bay Area¹s most popular independent bookstores are currently selecting, marketing and promoting author events, signings and workshops, including using video, blogs, tweets and other new promotional tools.

Publicists, marketers, agents, publishers, editors, authors and fellow independent booksellers won’t want to miss this informative, lively and interactive discussion which promises to provide you with plenty of insider tips for creating events that generate attendance, build community, and increase book sales.


BILL PETROCELLI (Book Passage) is an author, bookseller, and former attorney. He spent a few years as a Deputy Attorney General for the State of California and then as a poverty lawyer in Oakland before going into private practice. For the past thirty years or so he has been the co-owner with his wife Elaine of Book Passage, a retail bookstore in San Francisco and Corte Madera, California. Bill is the author of Low Profile: How to Avoid the Privacy Invaders (McGraw-Hill) and co-author of Sexual Harassment on the Job: What It Is and How to Stop It (Nolo Press). He is also the author of the forthcoming novel, The Thirteen.

CHRISTIN EVANS (Booksmith) and her husband-partner Praveen Madan are not foolhardy. Although you might suspect they are after you learn what they did in 2007. They bought an independent bookstore! With Internet sales taking an increasing share of the book market, it’s been difficult enough for large chains to compete let alone a small independent bookstore in San Francisco. But armed with their MBAs and years of experience as management consultants, that’s exactly what the duo has set out to do ­ turn the book industry on its ear! Christin started her early years in a serious progression of corporate positions at J.P. Morgan, Towers Perrin, Dell Computer and A.T. Kearney. She attended Vassar College and obtained her MBA from the University of Michigan.

In Berkeley in 2004, MARION ABBOTT and Ann Leyhe (Mrs. Dalloway’s Bookstore) decided to pool their passions, talents and resources and co-founded Mrs. Dalloway’s, which is known for its wonderful author events. Marion and Ann met the summer of 1975 at the Radcliffe Publishing Procedures Course in Cambridge, Massachusetts. Marion pursued her career in trade book publishing at Sierra Club Books in San Francisco, Little, Brown & Co. in Boston, and Alfred A. Knopf in New York before establishing herself as an independent editor and writer in Berkeley in 1984. She has since published many articles, stories, and book reviews, co-edited Fire in the Hills, and co-authored, with Sylvia Shorris, Talking Pictures, an oral history of early filmmakers. The store’s name is inspired from the first line of Virginia Woolf’s 1925 novel, Mrs. Dalloway: “Mrs. Dalloway said she would buy the flowers herself.”

ADRIENNE BIGGS (Biggs Publicity & Events ­ Books a Specialty) is a veteran book publicist, literary events promoter, and social media community builder–although the job title on her business card is simply “Connector”. A member of NCBPMA since 1998, Adrienne currently serves as its president and also contributes regularly to its monthly MUSE. Twitter @AdrienneBiggs,

Thai Chicken Salad (vegetarian and no-nut options available)
Warm Thai spiced chicken breast, baby romaine, citrus segments, crispy wonton, julienne vegetables, sesame peanut vinaigrette

Chicken Teriyaki
Chicken breast marinated in teriyaki glaze, served over steamed jasmine rice

All meals include bread and butter, and soda, coffee, and assorted teas. A platter of assorted desserts (lemon bars, cookie and brownies) will be placed in the middle of each table.

COST: Members $30.00, Non-Members $45.00. Cash/checks only. Sorry, we do not accept credit cards. [Join or Renew your membership at the luncheon and receive the discounted Member rate the same day!]

LOCATION: Hotel Rex is located at 562 Sutter Street between Powell and Mason. The nearest BART station is POWELL. For driving directions, visit:

RSVP DEADLINE: Noon Monday, September 26. Please include meal choice, membership status and company name. For this event, you may also include suggested questions for this panel with your RSVP.

To better serve our membership, we photograph select events for archival and promotional purposes. If you plan to attend this event but don’t wish to be filmed, please state this in your RSVP.

If you RSVP and then are unable to attend, to avoid being billed you must submit your cancellation via email three business days prior to the event.

Please feel free to invite colleagues and friends. We look forward to seeing you on Wednesday, September 28!


Adrienne Biggs, President

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AUTHOR BOOK TOURS: Who’s Still Doing Them – And Why You Should Be, Too!

Note: We’ve addressed the issues that some of you raised related to the food and service at The Rex in 2010, and feel confident that this new year will bring some positive changes that will help keep everyone happy! –The Board

RSVP before 5pm on Wednesday, January 26 to Along with your lunch choice, PLEASE include your company name and membership status.


Monday, January 31, 2011, 12:00 to 2:00
Salon Meeting Room at Hotel Rex
562 Sutter Street, San Francisco, CA (between Powell and Mason)

Who’s still doing them–and why you should be, too!

There’s a reason the San Francisco Bay Area maintains its appeal as a prime destination for touring authors–we’re a highly literate part of the country (SF was just named #6 nationwide!) with some of the best independent booksellers around. Our major daily is one of the few in the country that still has a stand alone Book Review section, and our media escorts are legendary. Naomi Epel, David Golia and Kathi Kamen Goldmark are among the best in the biz; they’ve escorted authors like Ruth Reichel, B.B. King, and Alexander McCall Smith, to name just a few.

Join us as we usher in the new year with a conversation about how a key part of book publishing and promotion–author book tours–are changing. We’ll hear how escorts are continuing to work with publishers and authors, what really are the best regional outlets for fiction and nonfiction authors, and how publicists can better partner and strategize with–and in some cases, learn from–media escorts.

Bonus for Attendees: Naomi Epel has generously agreed to share her local media list with all who attend!

NAOMI EPEL, Naomi Epel & Associates
In 1988 Naomi dropped out of grad school to start her own literary escort service after apprenticing with Joyce Cole and discovering that she could learn more directly from the authors than from reading their books for classes. She used her time behind the wheel to find out how the creative process really worked and produced two books, Writers Dreaming and The Observation Deck, by interviewing ?authors on their off time for her radio shows DreamTalk, BookTalk and Cover to Cover. Prior to 1988, Naomi had many careers including geneticist, private investigator, dream worker and market researcher. She is currently working on a book about the alphabet.

DAVID GOLIA, Golia Media Services
After spending many years bartending and playing music for drunks, David Golia needed a job. Kathi Kamen Goldmark, said “Hey come work for me!? I babysit authors who are here on book tour. It’s just like bartending and playing music for drunks but the people you work with are a lot smarter.” When Kathi decided to become a famous author herself, David took over helm and Golia Media Services was born. GMS is going into its 11th year and although there are fewer authors out on tour, David says, “It’s still a lot of fun.”

MODERATOR: Kathi Kamen Goldmark, a former media escort, will moderate this discussion which is sure to include some of the best stories ever. Kathi has worked on publicity campaigns for nearly every major publisher. She is the author of one novel, And My Shoes Keep Walking Back to You; has co-authored or contributed to numerous other books; and writes BookPage’s Author Enablers column with her husband, Sam Barry. Kathi is the founder and a member of the Rock Bottom Remainders, producer of the radio show West Coast Live, and winner of the 2008 Women’s National Book Association Award. She lives in San Francisco. Visit her at

Please note: To better serve our membership, we are now photographing select events for archival and promotional purposes. If you plan to attend this event but do not wish to be filmed, please state this preference when you RSVP.



1. Cobb SALAD
Romaine lettuce, hard-boiled egg, avocado, tomato, bacon, blue cheese, diced chicken in a honey-mustard dressing (Please note: Cobb Salad can be prepared with no meat, please request in your RSVP.)

2. Grilled SALMON
Filet with white truffle risotto, tomato beurre blanc

All meals include bread and butter, and soda, coffee, and assorted teas. A platter of cookies and lemon bars will be placed in the middle of each table for dessert.

RSVP before 5pm on Wednesday, January 26 to Along with your lunch choice, PLEASE include your company name and current membership status.

If you RSVP and then are unable to attend, to avoid being billed you must submit your cancellation via email three business days prior to the event.

COST: Members $30.00, Non-Members $45.00. Cash/checks only. Sorry, we do not accept credit cards.

LOCATION: Hotel Rex is located at 562 Sutter Street between Powell and Mason. The nearest BART station is POWELL. For driving directions, visit

We look forward to seeing you on Monday, January 31!

Back from BEA!

Wanted to write a quick post now that the BEA hoopla is over. It was a great convention, even if attendance was down by about 11% from 2007 (up 30% from last year in LA but then again, very few East Coast folks make it out to LA in the first place for various reasons).

Publishers Weekly has a great roundup of the various reports on BEA.

You can also go to and look for #BEA09 to find out what your colleagues were saying.

Personally, the most impressive thing I saw was the Espresso 2.0 machine in action. I wasn’t there when Book: The Sequel was published on Saturday, but Wiley did give away books that were literally hot off the press.

Our BEA Tea went off incredibly well, and we’re very grateful to have been able to host it at the NYCIP. Unfortunately my camera ran out of battery the night before, and I forgot to bring the charger. Smart cookie I am, I know.

We’ll have a full report of everything in the June Monthly Muse. If anyone has something to report please email Cynthia Shannon,, and we’ll include it in the newsletter.

Have You Heard About…The Winner of the Butterfield Scholarship

Sarah SilvermanThe winner of the Carol C. Butterfield Scholarship was announced yesterday at the May lunch panel. Please join us in congratulating Sarah Silverman, Publicity and Marketing Associate for City Lights Publishers, for receiving the $3000 scholarship.

The scholarship grant will allow her to attend the Stanford Professional Publishing Course focused on publishing in the digital world.

“I am so thrilled to receive NCBPMA’s 2009 Butterfield Scholarship,” exclaims Sarah. “I had wanted to take the Stanford Publishing Course for a long time, but couldn’t do so without the help of a scholarship.”

“It was a very, very tough call,” explains Michael Crowley, head of the scholarship board. Continue reading

May Program: Subsidiary Rights

Foreign rights sales, audio book rights sales, film and TV rights sales, and other subsidiary rights sales can be an excellent source of revenue, but also a great marketing tool.

In this program we will focus on how to set up and maintain an efficient and profitable subsidiary rights program (including tips about participating in international book fairs, using subagents, mailing overseas, and using online resources). We will also devote some time to digital rights, what they are, who are the players, and how to go about setting up good digital content distribution channels. There will be plenty of time for Q&A.

MARÍA JESÚS AGUILÓ, a native of Spain, moved to California in 1993 after completing a professional publishing course at the University of Barcelona and an internship with Antonia Kerrigan Literary Agency. In 1996 she joined Berrett-Koehler Publishers, where she is in charge of their international sales and subsidiary rights program. She attends several international book fairs a year, including Frankfurt, London, Guadalajara and Beijing, and over the years has negotiated and signed over 1,000 subsidiary rights contracts.

 RSVP no later than Sunday, May 10 to Continue reading

New Website Seeks Contributions!

Via Maria Bear at the Yahoo! SF Publishing Group:

I’m working on the Books & Booze website (after an embarrassingly long hiatus). The idea is, it’ll be a living, dynamic resource for Bay Area book professionals (sales, design, editorial, production, and everyone else).

One of the pages will be a collection of the best resources out there for publishing professionals. I’m asking you for your faves, with maybe a sentence about why.

The obvious stuff will be up there of course (,, etc.) but also as many niche or weird ones as possible. Continue reading