How to Effectively Empower Social Media and Use Offline and Online PR to Boost Your Book’s Visibility

So many choices, so little time…Paper or plastic, cash or credit, hardcover or e-Reader, bookstore or Amazon? And for authors, publishers, marketers and publicists, add “social or traditional media” to the list of life’s choices. The good news? This last option isn’t either/or, but a blend of why/how/when.

Join us at 12-2pm on Thursday, July 15th when we welcome book promotion experts Nettie Hartsock (online media) and Peg Booth (traditional media) for a candid and practical discussion about the latest tools and practices for promoting books, specifically:

* What’s working and what’s not?

* How traditional publicists work in tandem with online PR folks for better success.

* How to use Twitter effectively to find book clubs and book reviewers.

* Resources to use for finding direct media contacts on Twitter and Twitter
pitches.

* How to use your blog to boost your visibility to media, book folks and new readers.

* How to use social media to drive more people to your offline radio/media/book signing events and why these traditional promotion options
still matter.

NETTIE HARTSOCK
The Hartsock Agency is a full service online strategy firm. Nettie is a member of Social Media Today, WOMMA and ONA. Nettie’s clients have been seen by millions on YouTube, as well as features on DailyKos, DailyCandy, HuffingtonPost.com, New York Times, MSNBC.com, Entreprenuer, Pink, Inc.com, Allbusiness.com, Wall St. Journal, and BlogCritics. Her client base spans best-selling authors from publishers including HarperCollins, Penguin, Wiley, Random House, Berrett-Koehler, and Simon & Schuster. Nettie launched her website in 1996.

PEG BOOTH
For over 26 years, Peg Booth has been working in marketing, sales, and publicity.  She started in book PR with the esteemed Arielle Ford and then formed her own PR firm, Booth Media Group, in Carlsbad, CA in 1998.  Their focus is non-fiction and she’s had the honor of working with first-time authors in addition to New York Times bestselling authors such as Dr. Deepak Chopra, Jack Canfield and Mark Victor Hansen, Ken Blanchard, Dr. Bernie Siegel, John Perkins, and Greg Palast.

Please remember to RSVP by Friday, July 9 to ncbpma@ncbpma.org with your membership status and lunch choice:

Grilled Chicken Provencal chicken breast with tomato and caper sauce, brown rice pilaf and roasted veggies
or
Roasted Mediterranean vegetable-grilled flatbread with roasted garlic and goat cheese with aged balsamic reduction (this can be vegan)

All meals include bread, soda, coffee and assorted teas. Cookies and lemon bars will be placed in the middle of each table for dessert.

NCBPMA Members: $30.00 Non-members: $45.00
Payable at the event by cash or check made out to NCBPMA. Sorry, we cannot accept credit cards. RSVP cancellations must be received at least 3 business days prior to the event (by Monday, July 12, 5pm) or you will be billed. Thank you for understanding.

Hotel Rex is located at 562 Sutter Street between Powell and Mason. The nearest BART station is POWELL. For driving directions, visit:
http://jdvhotels.com/hotels/rex/contact

And remember: don’t miss the first half-hour of each event, which is your opportunity to meet and mingle with members, colleagues, visitors, and our special guest speakers!

We look forward to seeing you in July,

Adrienne Biggs, VP
ncbpma@ncbpma.org
http://www.NCBPMA.org
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