TOOLS OF CHANGE CONFERENCE WRAP-UP

Monday, February 28, 2011, 12:00 to 2:00
Salon Meeting Room at Hotel Rex
562 Sutter Street, San Francisco, CA (between Powell and Mason)

Can’t attend the *sold out* Tools of Change conference February 14-16 in NYC? We’ve got the next best thing for you, at this month’s NCBPMA program!

TOOLS OF CHANGE CONFERENCE WRAP-UP

Get the lowdown on the high points of the conference from a panel of cutting-edge publishing professionals who have recently returned from TOC. They will reveal innovative ways publishers are using new apps and devices to grow their business, the opportunities and challenges of publishing into the global digital world, exciting developments in digital design and production, the promising technology on the horizon, and much more.

OUR PANELISTS
ALLEN NOREN is VP Online at O’Reilly Media. He’s been with the company since 1992 when one of his first jobs was to maintain the O’Reilly Gopher site. He was a founding member of the GNN team that built one of the first commercial web portals, helped build Safari Books Online, and started O’Reilly’s successful ebook program. He is currently helping to drive O’Reilly’s new digital efforts. Allen also occasionally edits trade books for O’Reilly, including Hackers & Painters, We the Media, Revolution in the Valley, and
Devices of the Soul. His 2011 TOC Workshop is: http://www.toccon.com/toc2011/public/schedule/detail/17561

DAVID MARSHALL is Vice President of Editorial and Digital at Berrett-Koehler Publishers. As head of the editorial department, he is responsible for 35-50 new business, personal development, and current affairs books per year, as well as 5-10 new digital products and marketing apps.  David is a software industry veteran with a Harvard MBA (marketing, technology, and international business concentrations). Berrett-Koehler’s digital publishing program includes e-books, video enhanced e-books, self-assessments, games, animations, webinar archives, mobile apps, online training courses, social networking initiatives, and viral marketing Flash movies.  David is also a best-selling author of prompted journals to foster family communication, including The Book Myself, The Books of Us, and What I Love About You (cumulative 650,000 copies sold). Visit him at http://www.marshallbooks.net.

MODERATOR: JACKIE THOMPSON
Jackie Thompson is Vice President of Trade Sales & Marketing at Nolo. Jackie comes from a family of journalists, teachers, and paper products professionals so she comes to the book business with a practical background. Ms. Thompson has worked with non-fiction books since the 1980’s when she started her career as a university library acquisitions student assistant. After selling approval plans for library wholesalers, she managed national accounts for major publishers in Manhattan. Currently, she manages digital content, book and software sales and marketing.  Her move from New York City to the West Coast gave her the opportunity to work with some of the best independent presses west of the Hudson. Jackie serves on the North Atlantic Books board of directors, helps with Roundtable at PubWest’s National Conference, and volunteers for Girl Scouting.   She lives in the San Francisco Bay Area with her editor husband and two children.  Motto: Carpe Emptor.

Please note: To better serve our membership, we are now photographing select events for archival and promotional purposes. If you plan to attend this event but don’t wish to be filmed, please state this in your RSVP.

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LUNCH CHOICES:

Cobb SALAD
Romaine lettuce, hard-boiled egg, avocado, tomato, bacon, blue cheese, diced chicken in a honey-mustard dressing (Please note: Cobb Salad can be prepared with no meat)

or

Mediterranean Chicken KABOBS
Served with rice pilaf, hummus and grilled pita

All meals include bread and butter, and soda, coffee, and assorted teas. A platter of assorted desserts (lemon bars, cookie and brownies) will be placed in the middle of each table.

RSVP before 5pm on Wednesday, February 23 to adrienne@biggspublicity.com. Along with your lunch choice, PLEASE include your company name and if you are a member (2011 membership renewals available at the event) or non-member.

If you RSVP and then are unable to attend, to avoid being billed you must submit your cancellation via email three business days prior to the event.

COST: Members $30.00, Non-Members $45.00. Cash/checks only. Sorry, we do not accept credit cards. [Renew your membership or Join at the luncheon and enjoy the discounted Member rate the same day!]

LOCATION: Hotel Rex is located at 562 Sutter Street between Powell and Mason. The nearest BART station is POWELL. For driving directions, visit: http://www.jdvhotels.com/hotels/rex/contact

We look forward to seeing you on Monday, February 28!

Cordially,

Adrienne Biggs, President
ncbpma@ncbpma.org
http://www.NCBPMA.org

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