Join or Renew Your NCBPMA Membership

Dear Book-loving Friend,

Its January, which means it’s time to renew your membership to the Northern California Book Publicity and Marketing Association! Because our memberships run on the calendar year, it’s also the perfect time to join NCBPMA if you’ve been considering it, so that you get twelve full months of member benefits.

Wondering why you should join or renew?

  • Special member rates for monthly events: These events offer the perfect opportunity to meet others in publishing and gain new perspectives on the industry.
  • Book-to-film screenings! In the last two months of 2011, friends of NCBPMA were invited to advance screenings of The Rum Diary; Young Adult; Tinker, Tailor, Soldier, Spy; Extremely Loud & Incredibly Close; The Girl With the Dragon Tattoo; and TinTin. In 2012, these invitations will be a members-only perk!
  • Subscription to the NCBPMA e-newsletter, The Monthly Muse: Find up-to-date information on NCBPMA happenings, practical information on book marketing and promotion, media and industry updates, and much more.
  • Exclusive content [coming soon!] at www.ncbpma.org, such as meeting notes, an event archive, a member directory, and past issues of the Muse.

We now offer three levels of membership:

  • Individual: $60 grants NCBPMA membership benefits for one person.
  • Corporate: $150 grants NCBPMA membership benefits for up to four individuals from a single organization.
  • New! Premium Corporate: $200 grants NCBPMA membership benefits for unlimited individuals from a single organization, plus recognition in select NCBPMA publications and events.

If you’d like to join or renew your NCBPMA membership, email your name, company, job title, and contact information to membership@ncbpma.org. Payments (check or money order payable to NCBPMA) can be made at the January 31st lunch event, or mailed to:

NCBPMA
ATTN: Membership
P.O. Box 597
San Francisco, CA 94104-0597

Publishing and the media are constantly intersecting, cross-pollinating, and evolving. Everyone benefits from a strong community where discussion and learning can take place to help successfully navigate the new frontier.

We look forward to you joining us as a new or continuing member in 2012!

Cheers,

Jennifer Balaco
NCBPMA Membership

PS: Know someone who might benefit from NCBPMA membership? If you refer a friend and they join, your next lunch event is FREE. Make sure they mention your name when joining

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November Events – RSVP Monday!

We’re hosting three–yes THREE!–wonderful November events NEXT WEEK!

Your RSVP to our Lunch Event qualifies you and one guest to attend up to TWO book-to-film sneak previews, also next week. Complete details below.

1) Wednesday, November 16, 2011, 12:00 to 2:00pm
Salon Meeting Room at Hotel Rex
562 Sutter Street, San Francisco, CA (between Powell and Mason)

Successful NON-Bookstore Events: Learn Creative “Insider” Tips from five of the Bay Area’s best programmers of alternative literary events!

Ever wonder how the popular San Francisco Jewish Community Center selects which authors to host? Maybe you’ve heard about the Unitarian Universalist events but haven’t a clue who to pitch? Perhaps you’ve attended Berkeley City Arts and Lectures but aren’t sure if your client or book fits their roster? And just what does the Mechanics Institute Library do to promote authors?

Building on our last program about bookstore events, this month we broaden the conversation to include non-traditional book event venues. Anyone who promotes authors or schedules book events in the Bay Area should attend. Plus, it’s perfect timing–Spring and Summer 2012 events are being programmed NOW!

Our five panelists include:

BARBARA LANE is Director of Arts and Ideas at the Jewish Community Center of San Francisco.  She has worked at the Commonwealth Club, for television stations KPIX, KRON, and KQED as a producer and on-air, and at KGO Radio as executive producer.

After eight years as producer of Sedge Thomson’s West Coast Live, KATHI KAMEN GOLDMARK has moved on to her “next perfect gig” as Cultural Arts Director at the Palo Alto JCC, where she schedules event appearances for authors, musicians, comedians, film-makers, and playwrights.

LAURA SHEPPARD has worked as an events producer for 30+ years and produced large events such as the Earth Day Celebration and a theatrical opening for the Degas exhibition at the Metropolitan Museum, NYC. In 2000, she joined the staff of Mechanics’ Institute Library & Chess Room. The Events Department presents weekly author events and has a film series called CinemaLit.

MELISSA MYTINGER produces programs with authors for Berkeley Arts & Letters, which she founded in the wake of Cody’s Books, where she managed in-store, off-site, and corporate events for over 25 years. Berkeley Arts & Letters is now a project under The Booksmith’s umbrella; Mytinger also manages all of Booksmith’s San Francisco events.

JAY ROLLER has been Facility Reservation Manager at the Unitarian Universalist Center for the past 5 years. His goal is to let people know that there are many beautiful spaces in San Francisco that are hidden treasures. He believes that the architectural award-winning building that houses the Unitarian Universalist Center is one of those treasures.

Moderator SAMANTHA RUBENSTEIN is a Publicist for Wiley Publishing, representing all the Jossey-Bass Education, Religion and Psychology titles. Samantha also serves on The Board of Directors of The Women’s Building in San Francisco and is a published poet and freelance writer. She joined the Board of NCBPMA in 2010 and currently serves as the organization’s co-events producer.

Meal choices are:
Vegetarian Cobb SALAD – Romaine lettuce, hard-boiled egg, avocado, tomato, blue cheese, in a honey-mustard dressing or

Seared Flat iron STEAK marinated in chimichurri sauce served with smoked tomato salsa and crispy onion rings

All meals include bread and butter, and soda, coffee, and assorted teas. A platter of assorted desserts (lemon bars, cookie and brownies) will be placed in the middle of each table.

Reminder: to better serve our membership, we are now photographing select events for archival and promotional purposes. If you plan to attend this event but don’t wish to be filmed, please state this in your RSVP.

If you RSVP and then are unable to attend, to avoid being billed you must submit your cancellation via email three business days prior to the event.

COST: Members $30.00, Non-Members $45.00. Cash/checks only. Sorry, we do not accept credit cards. [Renew your membership or Join at the luncheon and
enjoy the discounted Member rate the same day!]

LOCATION: Hotel Rex is located at 562 Sutter Street between Powell and Mason. The nearest BART station is POWELL. For driving directions, visit: http://www.jdvhotels.com/hotels/rex/contact

FINAL RSVP DEADLINE NOON MONDAY NOVEMBER 14.

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2) Book-to-Film Screening Monday, November 14, 7:30pm: YOUNG ADULTS

Directed by Jason Reitman, written by Diablo Cody, and featuring Patton Oswalt, stars Charlize Theron as a divorced, semi-successful writer of young-adult novels who decides to return to her small Minnesota hometown, determined to win back her now (very) married high school sweetheart (Patrick Wilson). NCBPMA has reserved 40 seats for this event, advance RSVP required. RSVP *only* if you are 100% sure you can come! Screening at AMC Metreon, 101 Fourth Street, San Francisco. MUST ARRIVE BY 7:15PM OR YOUR SEAT WILL BE FORFEITED. A suggested $5 per person donation to NCBPMA is appreciated and will be collected before the screening. Film opens in select cities this holiday season. Thanks to Allied Integrated Marketing, Mandate Pictures and Paramount Pictures.
http://www.youngadultmovie.com/

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3) Book-to-Film Screening Wednesday, November 16, 7:15pm: TINKER, TAILOR, SOLDIER, SPY

Starring Gary Oldman, Colin Firth and John Hurt is based on the John Le Carre’ classic that redefined the spy thriller genre. This is a screening with the British Consulate. As an added bonus, star Gary Oldman and director Tomas Alfredson will be in attendance for a Q&A following. NCBPMA has reserved 75 seats for this very special event, advance RSVP required. RSVP *only* if you are 100% sure you can come! Screening at Century 9 SF Centre, 835 Market Street, San Francisco. MUST ARRIVE BY 6:45PM OR YOUR SEAT WILL BE FORFEITED. A suggested $5 per person donation to NCBPMA is appreciated and will be collected before the screening. Film opens in select cities December 9. Thanks to Allied Integrated Marketing and Focus Features.
http://focusfeatures.com/tinker_tailor_soldier_spy

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When RSVPing for the Lunch, please include meal choice, membership status, and company name. Also include which book-to-film screening(s) you hope to attend, and if you’d like to bring a guest.

If you are unable to attend the Lunch, but you’d like to attend a screening, to get on the Wait List RSVP with you choice of film(s) and if you’d hope to bring a guest. If your seat is confirmed, you’ll receive an email the morning of your preferred screening(s).

I look forward to receiving your RSVP, and hope to see you at one, two or all three of these amazing events next week!

Cordially,

Adrienne Biggs, President
NORTHERN CALIFORNIA BOOK PUBLICITY & MARKETING ASSOCIATION
ncbpma@ncbpma.org
http://www.NCBPMA.org

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TOOLS OF CHANGE CONFERENCE WRAP-UP

Monday, February 28, 2011, 12:00 to 2:00
Salon Meeting Room at Hotel Rex
562 Sutter Street, San Francisco, CA (between Powell and Mason)

Can’t attend the *sold out* Tools of Change conference February 14-16 in NYC? We’ve got the next best thing for you, at this month’s NCBPMA program!

TOOLS OF CHANGE CONFERENCE WRAP-UP

Get the lowdown on the high points of the conference from a panel of cutting-edge publishing professionals who have recently returned from TOC. They will reveal innovative ways publishers are using new apps and devices to grow their business, the opportunities and challenges of publishing into the global digital world, exciting developments in digital design and production, the promising technology on the horizon, and much more.

OUR PANELISTS
ALLEN NOREN is VP Online at O’Reilly Media. He’s been with the company since 1992 when one of his first jobs was to maintain the O’Reilly Gopher site. He was a founding member of the GNN team that built one of the first commercial web portals, helped build Safari Books Online, and started O’Reilly’s successful ebook program. He is currently helping to drive O’Reilly’s new digital efforts. Allen also occasionally edits trade books for O’Reilly, including Hackers & Painters, We the Media, Revolution in the Valley, and
Devices of the Soul. His 2011 TOC Workshop is: http://www.toccon.com/toc2011/public/schedule/detail/17561

DAVID MARSHALL is Vice President of Editorial and Digital at Berrett-Koehler Publishers. As head of the editorial department, he is responsible for 35-50 new business, personal development, and current affairs books per year, as well as 5-10 new digital products and marketing apps.  David is a software industry veteran with a Harvard MBA (marketing, technology, and international business concentrations). Berrett-Koehler’s digital publishing program includes e-books, video enhanced e-books, self-assessments, games, animations, webinar archives, mobile apps, online training courses, social networking initiatives, and viral marketing Flash movies.  David is also a best-selling author of prompted journals to foster family communication, including The Book Myself, The Books of Us, and What I Love About You (cumulative 650,000 copies sold). Visit him at http://www.marshallbooks.net.

MODERATOR: JACKIE THOMPSON
Jackie Thompson is Vice President of Trade Sales & Marketing at Nolo. Jackie comes from a family of journalists, teachers, and paper products professionals so she comes to the book business with a practical background. Ms. Thompson has worked with non-fiction books since the 1980’s when she started her career as a university library acquisitions student assistant. After selling approval plans for library wholesalers, she managed national accounts for major publishers in Manhattan. Currently, she manages digital content, book and software sales and marketing.  Her move from New York City to the West Coast gave her the opportunity to work with some of the best independent presses west of the Hudson. Jackie serves on the North Atlantic Books board of directors, helps with Roundtable at PubWest’s National Conference, and volunteers for Girl Scouting.   She lives in the San Francisco Bay Area with her editor husband and two children.  Motto: Carpe Emptor.

Please note: To better serve our membership, we are now photographing select events for archival and promotional purposes. If you plan to attend this event but don’t wish to be filmed, please state this in your RSVP.

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LUNCH CHOICES:

Cobb SALAD
Romaine lettuce, hard-boiled egg, avocado, tomato, bacon, blue cheese, diced chicken in a honey-mustard dressing (Please note: Cobb Salad can be prepared with no meat)

or

Mediterranean Chicken KABOBS
Served with rice pilaf, hummus and grilled pita

All meals include bread and butter, and soda, coffee, and assorted teas. A platter of assorted desserts (lemon bars, cookie and brownies) will be placed in the middle of each table.

RSVP before 5pm on Wednesday, February 23 to adrienne@biggspublicity.com. Along with your lunch choice, PLEASE include your company name and if you are a member (2011 membership renewals available at the event) or non-member.

If you RSVP and then are unable to attend, to avoid being billed you must submit your cancellation via email three business days prior to the event.

COST: Members $30.00, Non-Members $45.00. Cash/checks only. Sorry, we do not accept credit cards. [Renew your membership or Join at the luncheon and enjoy the discounted Member rate the same day!]

LOCATION: Hotel Rex is located at 562 Sutter Street between Powell and Mason. The nearest BART station is POWELL. For driving directions, visit: http://www.jdvhotels.com/hotels/rex/contact

We look forward to seeing you on Monday, February 28!

Cordially,

Adrienne Biggs, President
ncbpma@ncbpma.org
http://www.NCBPMA.org

Want our Newsletter? Info here http://www.ncbpma.org/about-newsletter.html
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AUTHOR BOOK TOURS: Who’s Still Doing Them – And Why You Should Be, Too!

Note: We’ve addressed the issues that some of you raised related to the food and service at The Rex in 2010, and feel confident that this new year will bring some positive changes that will help keep everyone happy! –The Board

RSVP before 5pm on Wednesday, January 26 to ncbpma@ncbpma.org. Along with your lunch choice, PLEASE include your company name and membership status.

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Monday, January 31, 2011, 12:00 to 2:00
Salon Meeting Room at Hotel Rex
562 Sutter Street, San Francisco, CA (between Powell and Mason)

AUTHOR BOOK TOURS
Who’s still doing them–and why you should be, too!

There’s a reason the San Francisco Bay Area maintains its appeal as a prime destination for touring authors–we’re a highly literate part of the country (SF was just named #6 nationwide!) with some of the best independent booksellers around. Our major daily is one of the few in the country that still has a stand alone Book Review section, and our media escorts are legendary. Naomi Epel, David Golia and Kathi Kamen Goldmark are among the best in the biz; they’ve escorted authors like Ruth Reichel, B.B. King, and Alexander McCall Smith, to name just a few.

Join us as we usher in the new year with a conversation about how a key part of book publishing and promotion–author book tours–are changing. We’ll hear how escorts are continuing to work with publishers and authors, what really are the best regional outlets for fiction and nonfiction authors, and how publicists can better partner and strategize with–and in some cases, learn from–media escorts.

Bonus for Attendees: Naomi Epel has generously agreed to share her local media list with all who attend!

NAOMI EPEL, Naomi Epel & Associates
In 1988 Naomi dropped out of grad school to start her own literary escort service after apprenticing with Joyce Cole and discovering that she could learn more directly from the authors than from reading their books for classes. She used her time behind the wheel to find out how the creative process really worked and produced two books, Writers Dreaming and The Observation Deck, by interviewing ?authors on their off time for her radio shows DreamTalk, BookTalk and Cover to Cover. Prior to 1988, Naomi had many careers including geneticist, private investigator, dream worker and market researcher. She is currently working on a book about the alphabet.
http://www.observationdeck.com/naomi/bio.htm

DAVID GOLIA, Golia Media Services
After spending many years bartending and playing music for drunks, David Golia needed a job. Kathi Kamen Goldmark, said “Hey come work for me!? I babysit authors who are here on book tour. It’s just like bartending and playing music for drunks but the people you work with are a lot smarter.” When Kathi decided to become a famous author herself, David took over helm and Golia Media Services was born. GMS is going into its 11th year and although there are fewer authors out on tour, David says, “It’s still a lot of fun.”

MODERATOR: Kathi Kamen Goldmark, a former media escort, will moderate this discussion which is sure to include some of the best stories ever. Kathi has worked on publicity campaigns for nearly every major publisher. She is the author of one novel, And My Shoes Keep Walking Back to You; has co-authored or contributed to numerous other books; and writes BookPage’s Author Enablers column with her husband, Sam Barry. Kathi is the founder and a member of the Rock Bottom Remainders, producer of the radio show West Coast Live, and winner of the 2008 Women’s National Book Association Award. She lives in San Francisco. Visit her at www.redroom.com/author/kathi-kamen-goldmark.

Please note: To better serve our membership, we are now photographing select events for archival and promotional purposes. If you plan to attend this event but do not wish to be filmed, please state this preference when you RSVP.

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LUNCH CHOICES:

1. Cobb SALAD
Romaine lettuce, hard-boiled egg, avocado, tomato, bacon, blue cheese, diced chicken in a honey-mustard dressing (Please note: Cobb Salad can be prepared with no meat, please request in your RSVP.)

2. Grilled SALMON
Filet with white truffle risotto, tomato beurre blanc

All meals include bread and butter, and soda, coffee, and assorted teas. A platter of cookies and lemon bars will be placed in the middle of each table for dessert.

RSVP before 5pm on Wednesday, January 26 to ncbpma@ncbpma.org. Along with your lunch choice, PLEASE include your company name and current membership status.

If you RSVP and then are unable to attend, to avoid being billed you must submit your cancellation via email three business days prior to the event.

COST: Members $30.00, Non-Members $45.00. Cash/checks only. Sorry, we do not accept credit cards.

LOCATION: Hotel Rex is located at 562 Sutter Street between Powell and Mason. The nearest BART station is POWELL. For driving directions, visit http://www.jdvhotels.com/hotels/rex/contact.

We look forward to seeing you on Monday, January 31!

How to Effectively Empower Social Media and Use Offline and Online PR to Boost Your Book’s Visibility

So many choices, so little time…Paper or plastic, cash or credit, hardcover or e-Reader, bookstore or Amazon? And for authors, publishers, marketers and publicists, add “social or traditional media” to the list of life’s choices. The good news? This last option isn’t either/or, but a blend of why/how/when.

Join us at 12-2pm on Thursday, July 15th when we welcome book promotion experts Nettie Hartsock (online media) and Peg Booth (traditional media) for a candid and practical discussion about the latest tools and practices for promoting books, specifically:

* What’s working and what’s not?

* How traditional publicists work in tandem with online PR folks for better success.

* How to use Twitter effectively to find book clubs and book reviewers.

* Resources to use for finding direct media contacts on Twitter and Twitter
pitches.

* How to use your blog to boost your visibility to media, book folks and new readers.

* How to use social media to drive more people to your offline radio/media/book signing events and why these traditional promotion options
still matter.

NETTIE HARTSOCK
The Hartsock Agency is a full service online strategy firm. Nettie is a member of Social Media Today, WOMMA and ONA. Nettie’s clients have been seen by millions on YouTube, as well as features on DailyKos, DailyCandy, HuffingtonPost.com, New York Times, MSNBC.com, Entreprenuer, Pink, Inc.com, Allbusiness.com, Wall St. Journal, and BlogCritics. Her client base spans best-selling authors from publishers including HarperCollins, Penguin, Wiley, Random House, Berrett-Koehler, and Simon & Schuster. Nettie launched her website in 1996.

PEG BOOTH
For over 26 years, Peg Booth has been working in marketing, sales, and publicity.  She started in book PR with the esteemed Arielle Ford and then formed her own PR firm, Booth Media Group, in Carlsbad, CA in 1998.  Their focus is non-fiction and she’s had the honor of working with first-time authors in addition to New York Times bestselling authors such as Dr. Deepak Chopra, Jack Canfield and Mark Victor Hansen, Ken Blanchard, Dr. Bernie Siegel, John Perkins, and Greg Palast.

Please remember to RSVP by Friday, July 9 to ncbpma@ncbpma.org with your membership status and lunch choice:

Grilled Chicken Provencal chicken breast with tomato and caper sauce, brown rice pilaf and roasted veggies
or
Roasted Mediterranean vegetable-grilled flatbread with roasted garlic and goat cheese with aged balsamic reduction (this can be vegan)

All meals include bread, soda, coffee and assorted teas. Cookies and lemon bars will be placed in the middle of each table for dessert.

NCBPMA Members: $30.00 Non-members: $45.00
Payable at the event by cash or check made out to NCBPMA. Sorry, we cannot accept credit cards. RSVP cancellations must be received at least 3 business days prior to the event (by Monday, July 12, 5pm) or you will be billed. Thank you for understanding.

Hotel Rex is located at 562 Sutter Street between Powell and Mason. The nearest BART station is POWELL. For driving directions, visit:
http://jdvhotels.com/hotels/rex/contact

And remember: don’t miss the first half-hour of each event, which is your opportunity to meet and mingle with members, colleagues, visitors, and our special guest speakers!

We look forward to seeing you in July,

Adrienne Biggs, VP
ncbpma@ncbpma.org
http://www.NCBPMA.org
Want our Newsletter? Info here http://www.ncbpma.org/about-newsletter.html
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NCBPMA ANNUAL POST-BEA BROWN-BAG LUNCH DISCUSSION

Didn’t make it to BEA this year? Curious what happened beyond what you read on PW Daily and Shelfawareness.com?

Join Monique Muhlenkamp, Publicity Director at New World Library; Lara Starr, Childrens Book Marketing Manager at Chronicle Books (and author); and Cynthia Shannon, publicist at Jossey-Bass as they share what they learned and observed from the sessions, the exhibits, their respective booths, the
parties and more!

Never been to BEA? Wanted to attend but couldn’t? Perhaps you went and can enrich the discussion? Join us! This is a fun (and free) discussion about our industry’s biggest national event but please remember to bring your own MRE (meal ready to eat) and drink!

Space for this FREE Brown-Bag Lunch is limited so please RSVP by Monday, June 14th to ncbpma@ncbpma.org.

P.S. Even though Expo is over, you can still check out its show web site here http://www.bookexpoamerica.com/ (and heads up: mark your calendars now for May 23-26, 2011 in NYC!)

When: Thursday, June 17, 2010, 12:00pm to 2:00pm
Where: Jossey-Bass, An Imprint of Wiley, 989 Market Street, Floor 4, San Francisco, CA 94103-1741

Adrienne Biggs, VP
ncbpma@ncbpma.org
http://www.NCBPMA.org
Want our Newsletter? Info here http://www.ncbpma.org/about-newsletter.html
Fan and communicate with us on Facebook: http://tinyurl.com/ygz8nfx
Follow and connect with us on Twitter: http://www.Twitter.com/NCBPMAtweets
(@NCBPMAtweets)

Join Litquake’s favorite authors for an intimate party near you..

I noticed this event on my ever-changing Facebook  News Feed page today. It sounds great. Read below:

Litquake is proud to announce our spring/summer series of intimate social events featuring acclaimed authors! These private-home fundraisers vary in size, depending on author and host, and range from a casual afternoon barbeque to a cocktail party, wine-tasting, and elegant sit-down dinner.

And YOU are invited! The public is encouraged to sample fine food and beverages, enjoy stimulating conversation, and help support Litquake’s ongoing mission to present the most vibrant literary festival west of the Mississippi.

We have scheduled six events between May and September. Read through the descriptions at (http://litquake.org/coming-soon/join-litquakes-favorite-authors-at-an-intimate-party-near-you), pick your favorite soirée, and click to purchase (https://secure.groundspring.org/dn/index.php?aid=10356) — make sure to specify which dinner you’d like to attend!